Ppt vaibhav mc d
description
Transcript of Ppt vaibhav mc d
PRESENTATION
ON
PRESENTED BY: AMIT YADAV VAIBHAV SHARMA
INTRODUCTION MARKET STRATEGIES PRODUCT MARKET STRATEGIES
INTRODUCTION HISTORY PRODUCT MARKET STRATEGIES INDIAN SUPPLIER PACKAGING CO-BRANDING PROMOTION PHYSICAL EVIDANCE STAFF & EMPLOYEE TRAINING &DEVELOPMENT FACTS
• McDonald’s is the Eighth Most PowerfulBrand in the World.---Source: Millward Brown Optimor
(including data from brandz,Datamonitor, and Bloomberg)
• As of March 2010 there are 32,488 restaurants in 117 countries (in which 22,227 is on franchise & licensed based)
• Rs 400 crores being put in for expansionplans into Tier II cities within next threeyears.
• Doubling of turnover within three years.
• Market share of 18 percent in northIndia.(includes restaurants, cafes, fastfood joints, local vendors etc.)
• McDonald's was started as a drive-inrestaurant by two brothers, Richard andMaurice McDonald in California, US in theyear 1937.
• Ray Kroc, distributor for milkshake machines,expressed interest in the business, and hefinalized a deal for franchising with theMcDonald brothers in 1954.
• He established a franchising company, the
McDonald System Inc. and appointedfranchisees.
In 1961, he bought out the McDonald brothers'share for $2.7 million and changed the nameof the company to McDonald's Corporation.
Product
VEG MENU
NON-VEG MENU
BEVERAGE
MARKET STRATEGIES
Cost control strategy:-
b) Well established low –
cost supply chain.
c) Ensures efficiency and
speed in distribution.
d) Huge increase in
volume sales.
e) Very good food
processing technology.
McDonald’s India: Suppliers
•Trikaya AgricultureSupplier of Iceberg Lettuce
•Vista Processed FoodsPvt. Ltd.Supplier of Chicken and Vegetable
•Dynamix DiarySupplier of Cheese.
•Amrit FoodSupplier of long life UHT Milk andMilk Products for Frozen Desserts.
Packaging andLabeling
Clearlymentionsthat the
burger is aVeg or a Non-Veg Burger
Mentions thename of theburger and
the colour isdifferent for
differenttypes ofburgers
Co -BRANDING
McDonald’s has major tie-ups withcompanies as their co-branding Statergy.
various
Few of Them arelisted Below:
Coca-Cola
Barbie
Cadbury
Hotwheels
Promotion
•An activity, such as a sale oradvertising campaign, designedto increase visibility or sales of aproduct.
•McDonalds, for years hasmaintained an extensivepromotion strategy with highestspending on marketing amongst
Advertising
• Focus on overallexperience.
• “Brand globally andact locally”.
• Overall it is doingwhat it does the best –marketing.
• Intensive advertisingaimed at children.
• Paper mats on traysensure that no newscheme goes
Physical evidence
• Cleanliness, speed,quality andtransparency ofprocess is the biggestphysical evidence.
• The interiors areattractive and more orless consistentthroughout the world.
• A proper decorum andstrict standards ofcleanliness aremaintained at all thejoints.
Physical evidence
• Family environmentmessage throughout theworld, just the way ofcommunication isadjusted to differentcountries.
• Play areas are providedso that kids don’tbecome panicky.
• Counters are kept lowand menus pictorially
THEmascot…
• The well knownmascot RonaldMcDonald is thesame throughout theworld since 1963.
• It is supposed to bethe next most wellrecognized figuresecond only to SantaClaus.
• The colorcombination
STAFF & EMPLOYEE
• Each outlet is headedby a RestaurantManager . He isresponsible for thedaily operation andcustomer interaction.
• Delivery Crew Membercarries basic operationof a restaurant.Ensures customersatisfaction at therestaurants.
• In order to motivate
Training
• McDonald’s invests more than $1billion annually in training
•“Best Place toMagazine 2010
Work” – Fortune
• “One out of 5 Best Places to Work inLatin American” – America EconomicMagazine 2009
McDonald’s India: Network &competitors
CITIESCOVERED
36
48
42
39
NCR
22
COMPANIES
McDonald’s
Pizza Hut
Domino’s
Subway
Nirula’s
KFC
OUTLETS (No.)
192
224
234
136
77
68
McDonald’s India: ChannelNetwork
North and EastIndia
DelhiUttar Pradesh11 in Haryana Punjab
UttaranchalWest Bengal Himachal Pradesh
West and SouthIndia
Maharashtra Gujarat Karnataka Andhra Madhya Pradesh
.
Sources:• www.McDonalds.com• www.freeforessays.com• D. Jobber “Principles and Practice of Marketing”• Sources : http://de.wikipedia.org/wiki/McDonald’s• Kotler/Keller Marketing Management
.
?
Thank You