SWOT ANALYSIS

SWOT ANALYSISAdvaiet Chadha1INTRODUCTIONA structuredplanningmethod used to evaluate theStrengths ,Weaknesses , Opportunities, andThreats involved in aprojector in abusinessventure.

Can be carried out for a product, place, industry or person

Involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objectiveStrengths: characteristics of the business or project that give it an advantage over others

Weaknesses: are characteristics that place the team at a disadvantage relative to others

Opportunities: elements that the project could exploit to its advantage

Threats : elements in the environment that could cause trouble for the business or project

MEANINGINITIAL PROCESS Decide who to involve.

Brainstorm the issues.

Evaluate the issues (SWOT)

Create a simple, clear action plan.

EVALUATION PROCESSSound finances

Marketing

Management and personal skills

Strengths in production

EVALUATION PROCESS1] Strengths

Poor financial management

Lack of marketing

Management and personal weaknesses

Inefficient production

EVALUATION PROCESS2] Weaknesses

EVALUATION PROCESS3] Opportunities

Changes involving organizations

Broader business environment may shift in your favour

EVALUATION PROCESS4] Threats

Changes involving organizations

Broader business environment may shift against your favour

EVALUATION PROCESS

ACTIONACTIONSTRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

TransformTransformMATCHEXAMPLESEXAMPLES

1] Personal SWOT

EXAMPLES2] Company SWOT (APPLE)

EXAMPLES2] Company SWOT (APPLE)

CONCLUSIONSWOT Analysisis the most renowned tool for audit and analysis of the overall strategic position of the business and its environment.

Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates.

It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environmentCONCLUSIONSWOT Analysisis the most renowned tool for audit and analysis of the overall strategic position of the business and its environment.

Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates.

It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment