Ppt on digital marketing(shalvi)
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Transcript of Ppt on digital marketing(shalvi)
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DIGITAL MARKETING
BY-SHALVI SHARMA
K04086
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“Digital (Internet) Marketing is the process of building & maintaining customer relationships, through online activities to facilitate the exchange of ideas, products & services that satisfy the goals of both the parties”
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CHANGING DIGITAL SCENARIO
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Source : International Telecommunication Union
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Source : International Telecommunication Union
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Source : International Telecommunication Union
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TRADITIONALV/S
DIGITALMARKETING
““The digital world has NOT changed the principles of marketing but rather has
magnified everything we know to be true about building a
great brand.”
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6 C’s of Consumer
Motivation
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4 E model
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KEY ELEMENTS OF PRODUCT IN DIGITAL
MARKETING
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• Faster discovery of customer needs
• Greater customization of the products
• Faster product testing
• Shorter product lifecycles
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Opportunity to enable offering additional services such as interactivity or more information about the company’s core product
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On the Internet, a picture or description will replace the physical product offered in the traditional marketplace or in stores.
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Crucial to provide a complete and relevant product information is crucial in order for the customers to get a realistic picture of the product and to make the product offered more attractive.
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Since customers can not touch, feel or try the products chosen on Internet, companies that have online shops should offer warranties for products sold
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PRICE IN DIGITAL = “MONETIZE”
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Monetization Models - “JUST FREE”
• “Just free” is a legitimate business model, though not a sustainable one
• Many startups charge nothing in order to get a critical mass of users and word of mouth before figuring out how to profit e.g Twitter in early years
• Simply free may also be a way to drive sales in another channel
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• The subscription model is common for all types of digital content – software, gaming, newspaper, magazine, telco services and streaming content
• Many of these types of content use paywalls. Paywalls may be presented immediately, after a free trial, or be “metered,” appearing after a certain number of page views or content views/listens
• Subscription verticals like gaming, software and media are thriving, disrupting the old model of ownership of physical products
Monetization Models - SUBSCRIPTION
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• Micro transactions are what they sound, piece-meal access to digital content and applications, being either pay-to-play (streaming content, time-limited access to content) or pay-to-own (download a track, movie, article, image, etc.)
• iTunes is a prime example of a micro transaction model
Monetization Models – MICROTRANSACTIONS
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Monetization Models - FREEMIUM
• With free services, users can test & become familiar with an unknown product
• If they later become interested in the advanced features they have the option to upgrade to a premium / paid version
• There are variations in this model.• Free and paid version (e.g. lite use
and power use, personal vs. business use, ad-supported vs. ad- free, etc.
• Free with in-product transactions (e.g. virtual goods and currency in- game)
• Free and premium with microtransactions (buy ad-free Angry Birds, buy levels and goods within the game)
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NOTABLE TRENDS IN DIGITAL MARKETING
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