PRODUCT MANAGEMENTPresented By

Sanjog Kakade&

Rakesh Yadav

MACHO Shaving CreamMacho – For Gentleman look

INTRODUCTIONGrowth Rate 23% in shaving cream

Male population above 18 more than 40 cr

Consciousness about look in male increasing

Shaving cream industry 1.5 billion

Brands in Indian Shaving CreamGodrejOld SpiceAxeDettolVi JohnPalmoliveOthersGillette

Market Share

Marketing MixPRODUCT

PLACE

PRICE

PROMOTION

Product- macho shaving creamProduct Characteristics

• Rich long-lasting lather• Cream with moisturizers• Contains Lanolin for smooth shaving• Pleasant fragrance• Available in 20,50,70,100 gm.

PRICEIntroductory pricing stratergy

Quantity in gram Price in Rs

20 gm Rs 16

50 gm Rs 37

70 gm Rs 52

100 gm Rs7o

PLACE(DISTRIBUTION)

PROMOTIONAdvertisement

Direct Selling

Use of wall painting, Hoardings

Special scheme like free blade

Giving 10% extra

PositioningFor men having macho image

Mainly focus on youth

In saloons & hairdressers

SWOT ANALYSISStrength Weakness

Better quality

Special formulation

Affordable price

Effective promotion stratergy

New in market

Poor distribution challenge

Mainly focused on youth

Opportunity Threat

Large market

High growth

Constant demand

Can be produce various related product – aftershave

Tough competition from market leaders

Bargaining power of suppliers

New entrance

Large number of substitute products available