ppt of crm
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Transcript of ppt of crm
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CUSTOMER RELATIONSHIP MANAGEMENT
PREPARED BY:PRASHAT YADAV
MUNDIRIKA KUMAR
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INTRODUCTION
CRM is the development and maintenance of mutually beneficial long-term relationships with strategically significant customers
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Continue… CRM is concerned with the creation,
development and enhancement of individualised customer relationships with carefully targeted customers and customer groups resulting in maximizing their total customer life-time value
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Continue… CRM is ultimately what the company
defines it to be depending on their business objectives…
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A Successful CRM• A successful CRM implementation with :
– Properly trained Front Office staff– Proper data and good use of it– Proper workflow processes– Proper integration of Front Office and Back Office– Proper software to support the strategy– Full support of top management
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Benefits of CRM
Quality and efficiency
Decrease in overall costs
Customer Attention
Increase profitability
Decision support
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SWOT ANALYSIS OF CRM
STRENGHTS
WEAKNESSES
OPPORTUNITIES
THREATS
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Strengths
• Identifies best customers • Holds all customer information • Increases sales efficiency • Ensures customer satisfaction
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Weaknesses
• Overload of information • Does not arrive with information already entered • Lack of cultural preparation
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Opportunities
• Ability to please customer • Increase sales base • Improve relationship with customer
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Threats
• Loss of personal interaction • Over automation • Poor integration with back office systems
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Five Views of CRM
Marketing AutomationSales AutomationService and Service Fulfillment
Customer Self-ServiceE-Commerce
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Marketing Automation
Provide the right mix of the company’s products and services in front of each customer at the right time.
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Sales Automation
Always improve and increase their sales and to interact with one another
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Service and Service Fulfillment Serving existing customer base through
problem resolution systems and always provide pre and post services to the customers.
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Customer Self-Service
Capabilities that can be directly invoked by the customer on the internet and wireless devices.
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E-Commerce
Capabilities such as shopping, marketplace, transaction and payment processing, and e-commerce security.
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Conclusion
Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects.
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Any Questions
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