PPT-Final
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Transcript of PPT-Final
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S
GROUP N°2KATHLEEN COLLERY GEOFFREY GARNIER
GUILLAUME CHAMPIGNEULXIAOTONG WANG
ADRIEN COLIER SEGOLENE CLAUDEL
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S
How to present the
idea of Meltwater to
Chinese customers ?
Big bottle in
companies
Cinemas
Waiting area in airport
Sponsoring : sports events, fashion shows
Product placement in videos
Mainly big cities
Official water for Chinese political
meetings
Airlines officilal water
Social Media
Celebrity and
influencer
Initial question: a focus of research
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Sample (who, where,why)
WHO WHERE WHYInternational students in China In China by text messages & call Living in China for few months, can
compare European & Chinese water market (European point of view)
Family and friends of Chinese people In China by text messages & call
Know the Chinese culture & give us an insight of the water habits
(consumption)Chinese exchange students in France
Schools & universities
Chinese people in Dijon (owner of shops, tourists)
Restaurants, grosseries, tourist shops
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Analysis: key observation, insights, customer needsObservation Interpretation / Insight Need
Curious, open-minded, welcomingSHARING
FEEL THE BENEFIT
Water is important Difference between cold and warm waterBig bottles for families
HEALTH AWARENESS Drink water for healthTap water
Warm water
IDENTIFICATION / ATTRACTIVITY
Pollution conciousnessTRADITIONS AND HABITS
Vision of water is different in China Natural water Prefer glass bottle for 1LYoung people drink less tea NEWNESS AND TREND
What they see is more important than what they feel
Warm water is better for health
AVAILABLE ONLINE
International brand for rich people Not buying too much in supermarket CONVENIENCE
Renounce to use senses to purchasePackaging interest
Online shopping
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Our problem statement
Chinese customers need a way to connect visually because what they see is more important than what they feel
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Our solutions & prototypes
Countries Famous Monuments
LITHUANIA Trakai Castle
RUSSIA Kremlin of Moscou
HOLLAND The windmills of Kinderdijk
PORTUGAL Tramway of Lisbon
GREECE Acropolis of AthensITALY Leaning tower of Pisa
UK Big BenFRANCE Eiffel Tower
DENMARK The little mermaid
BELGIUM Manneken-Pis
GERMANY Brandenburger Tor
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Prototypes