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GROUP N°2KATHLEEN COLLERY GEOFFREY GARNIER

GUILLAUME CHAMPIGNEULXIAOTONG WANG

ADRIEN COLIER SEGOLENE CLAUDEL

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How to present the

idea of Meltwater to

Chinese customers ?

Big bottle in

companies

Cinemas

Waiting area in airport

Sponsoring : sports events, fashion shows

Product placement in videos

Mainly big cities

Official water for Chinese political

meetings

Airlines officilal water

Social Media

Celebrity and

influencer

Initial question: a focus of research

Sample (who, where,why)

WHO WHERE WHYInternational students in China In China by text messages & call Living in China for few months, can

compare European & Chinese water market (European point of view)

Family and friends of Chinese people In China by text messages & call

Know the Chinese culture & give us an insight of the water habits

(consumption)Chinese exchange students in France

Schools & universities

Chinese people in Dijon (owner of shops, tourists)

Restaurants, grosseries, tourist shops

Analysis: key observation, insights, customer needsObservation Interpretation / Insight Need

Curious, open-minded, welcomingSHARING

FEEL THE BENEFIT

Water is important Difference between cold and warm waterBig bottles for families

HEALTH AWARENESS Drink water for healthTap water

Warm water

IDENTIFICATION / ATTRACTIVITY

Pollution conciousnessTRADITIONS AND HABITS

Vision of water is different in China Natural water Prefer glass bottle for 1LYoung people drink less tea NEWNESS AND TREND

What they see is more important than what they feel

Warm water is better for health

AVAILABLE ONLINE

International brand for rich people Not buying too much in supermarket CONVENIENCE

Renounce to use senses to purchasePackaging interest

Online shopping

Our problem statement

Chinese customers need a way to connect visually because what they see is more important than what they feel

Our solutions & prototypes

Countries Famous Monuments

LITHUANIA Trakai Castle

RUSSIA Kremlin of Moscou

HOLLAND The windmills of Kinderdijk

PORTUGAL Tramway of Lisbon

GREECE Acropolis of AthensITALY Leaning tower of Pisa

UK Big BenFRANCE Eiffel Tower

DENMARK The little mermaid

BELGIUM Manneken-Pis

GERMANY Brandenburger Tor

Prototypes