Yuly Jiménez Quiroga

Diana Paola Delgado

Leidy Lorena Pamplona

COFFE FLAN

What would the product or service be ¿ Describe its characteristics and the reason why you choose that product/service?

• The product line that we would choose would be of desserts and products made of coffee.

• The main product would be a coffee flan or coffee custard which would be made of 100% Colombian coffee. It is well known that the Colombian coffee is one of the world’s best coffees and ever for some people, simply the best. This industry sells millions every year and every time, increasing the population that consumes it and its demand.

IF YOU HAD THE POSSIBILITY TO EXPORT YOUR PRODUCT OR SERVICE WHICH COUNTRY WOULD YOU EXPORT IT TO? WHY?

• We would export it to United States. The coffee represents a 44,1% of the agricultural industry that Colombia exports every year being the US the principal and most significant destination of these products with a participation of 46,2% out of the total exportation of this industry. We could also take advantage of the FTA (TLC) between Colombia and the US.

• The coffee is currently second in the list of the products of which their international demand and exportations from Colombia have increase the most during this year.

WHY DO YOU THINK YOU WOULD BE SUCCESSFUL WITH THIS BUSINESS IDEA?

• We consider that it is an innovative idea and it is also a business opportunity that has not been well explored or exploited. Colombia currently sells and exports a lot of raw coffee, but not as many products made of coffee as it could.

HOW YOU WOULD BE CONTRIBUTING TO COLOMBIA ECONOMY WITH THIS IDEA?

There are so many Colombian families living of the agricultural industry and specifically of the production and harvesting of coffee. By increasing its demand, we can contribute to Colombia’s economy by promoting this industry and creating new jobs needed for the production and development of our project.