APPFACE CAPABILITYPRESENTATIONSERVICES ⌾ SOLUTIONS ⌾ PRODUCTS

INTRODUCTION TO APPFACEAppface helps enterprises gain competitive edge by leveraging the right mix of technology, people andprocesses to achieve strategic objectives. We have a strong management function imbibed into ourtechnology arm who can provide the right guidelines to transform your requirements into a robust andscalable solution.

We work with diverse organization functions across various industries/domains such as – Banking,Manufacturing, Logistics, e-Commerce, Agriculture etc., so you can be assured that our team has theexpertise required to help you build the right product for your target users.

Appface partners with founders & product owners across both small and medium enterprises to deliverthe innovations of tomorrow. We work with your existing development team, become yourdevelopment team or transform design assets you provide into a working product or service.

We utilize design driven development principles, agile development methodologies and cloudcommunication tools to help you build custom software that’s crafted to solve your unique businessproblems. By breaking your complex requirements into smaller pieces, we accelerate applicationdelivery. Together, we develop better products and drive product innovation

1.SERVICES 2.SOLUTIONS 3.PRODUCTS

ProjectManagement DigitalWallets

TestingServices

AccountingAdvisory

BusinessConsulting

DigitalMarketing

Training

SupplyChain&Procurement

StaffAugmentation

E-Commerce

Analytics&BI

DigitalTransformation

Mobility

Cloud

ApplicationDevelopment&Support

DigitalLabor|Automation

ProductLifeCycleManagement

Chat-bots

Fintech(incl.Blockchain)

IoT– SmartAgriculture

MandiTrades

APPFACE CAPABILITY OVERVIEW

1.APPFACE PROFESSIONAL SERVICESSERVICES SOLUTIONS PRODUCTS

ProjectManagement DigitalWallets

TestingServices

AccountingAdvisory

BusinessConsulting

DigitalMarketing

Training

MarketResearch

StaffAugmentation

E-Commerce

Analytics&BI

DigitalTransformation

Innovation

Cloud

ApplicationDevelopment&Support

DigitalLabor|Automation

ProductLifecycleManagement

Chat-bots

Fintech(incl.Blockchain)

IoT – SmartAgriculture

Mandi Trades

Appface Professional Services covers a wide range of services that aredelivered by our team of professionals and our qualified businesspartners across domains.

LIST OF PROFESSIONAL SERVICES PROVIDED BY APPFACE

ProjectManagementAppfaceisthenicheproviderclientsseekoutwhentheyarelookingtoimplementbusiness-enhancing,agilePMOservicesthatimprove

projectandportfolioperformance.

AccountingAdvisoryOurAccountingAdvisoryServicesallowbusinessestoenjoyhassle-

freeservicedeliverybothinresourceallocationandqualitywork

commitment

TestingServicesWeofferend-to-endmobiletestingserviceswhichensurethatthedesireduserexperienceandplannedbusinessvalueare

deliveredbytheappropriatemobilesolution

DigitalMarketingWesolveyourmarketingproblembyfindingwhatyouraudience

wants;thinkingoutoftheboxtogetcreativesolutions;andproducingthesolutionstoimproveyour

campaigns’ROI.

BusinessConsultingWeleveragethein-house

knowledgeandskillstodeveloppracticalrecommendations

designedtohelpyouworksmarter,growfasterandcompetestronger.

SupplyChain&Procurement

WedelivervaluethroughProcurementinitiativesandSupplyChainoptimizationswhileensuringapositiveimpacttoyourbottom

line

In addition to the above services Appface also provides:a. Training Services (Lyceum) – Lyceum is our in-house training facility created with the intent of

helping clients upskill their staff to seamlessly handle technology transitions/implementations goingforward

b. Staff Augmentation - Our team of Business analysts, Solution Architects, Developers, Projectmanagers, System Analysts etc. enables you to augment your IT staff and empower your business forfuture

2.SOLUTIONS PROVIDED BY APPFACESERVICES SOLUTIONS PRODUCTS

ProjectManagement DigitalWallets

TestingServices

AccountingAdvisory

BusinessConsulting

DigitalMarketing

Training

MarketResearch

StaffAugmentation

E-Commerce

Analytics&BI

DigitalTransformation

Innovation

Cloud

ApplicationDevelopment&Support

DigitalLabor|Automation

ProductLifecycleManagement

Chat-bots

Fintech(incl.Blockchain)

IoT – SmartAgriculture

Mandi Trades

Appface delivers digital transformation and technology solutions fromideation to execution, enabling our clients to outperform thecompetition. “Born digital,” Appface takes an agile, collaborativeapproach to creating customized solutions across the digital value chain.

Appface’sMissionStatement

Weengineermeaningfultechnologysolutionstohelpbusinessesandsocietiesflourish.

2.aAppfaceSolutions|e-CommerceAppface provides a powerful enterprise ecommerce platform withsuperior reliability and advanced tools for running your whole business.With our cloud commerce solution, you no longer have the burden ofowning infrastructure. Our open architecture enables you to seamlesslyconnect with critical business software or build new capabilities fromscratch.

OurOfferings• E-Commercemarketplaceplatformdevelopmentandreengineering• Personalizationanduserexperiencemanagementtoprovideunified

shoppingexperienceacrosschannels• Productvisualizationandinteractivesellingusingproduct

recommendersystem• Localizationandinternationalization• Multideviceenablementfore-Commerce,m-Commerceandsocial

commerce• Warrantyandreturnsmanagement• Commercialplanningandstockmanagement• AccuratedemandplanningandefficiencyinSupplychainand

logistics• Reportingandanalytics(ETL,BI/DW,MDM,sentimentanalysis,

reputationmanagement)

2.bAppfaceSolutions|Analytics,BI,DataScienceToday, analytics and data science are not just nice-to- haves, but imperatives at the highest levels ofbusiness. The emergence of open source big data and data science innovations has now triggered asecond wave in the analytics space, increasing its magnitude of positive impact delivered to businesses.

Appface data sciences consulting and business analytics solutions help enterprises take effective data-driven business decisions and find innovative ways to strategize and optimize operations, whileexploring new market opportunities

Detecthiddenpatternsbyleveraging

DataScience

DiscoverandShareInsightsthroughAnalytics&

Visualization

LayarobustdatafoundationthoughBigDataLakes&Pipelines

APPFACE’S BUSINESS MODEL

01.DATA SCIENCE

Algorithmicapproachestoextractpatterns,insightsand

valuefromdata

02.DATA ENGINEERING

DealingwithBigData–Lakes,Clouds,PipelinesandPlatforms

03.BUSINESS ANALYTICS

MethodicalapproachforKPIreporting,visualizationandinsightsdiscovery

01.DataScienceAlgorithmicapproachestoextractpatterns,insights,andvaluefromdata,inabusiness decision-making context

Theend-to-endpipelineofData>Modeling>DecisionMaking>Deployment,whenintegratedandappliedinspecificbusinessdecisioncontext,candeliverclearandmeasurableimpactbothonrevenueandcost.Ourobjectiveindeliveringdatascienceisjustthat– ensuringmeasurablebusinessvalue.

02.DataEngineeringLeading enterprises of today have both business and IT teams collaborating throughout the process: ensuring all rightdata (internal/external, structured/unstructured) are identified, sourced, cleaned, analyzed, modeled, and decisionsimplemented – without losing on granularity and value as the data travels this path.

03.BusinessAnalyticsAmethodicalapproachforKPIreporting,visualization,andinsightsdiscovery.

Not every business problem needs a data science or a machine learning model todeliver value, at least to start off. The first tranche of value is realized through amethodical investigation of data along dimensions of relevance to the decision contextin hand.

BUSINESSREQUIREMENTS• StakeholderexpectationsandDashboardobjectives

• Businesscontextandconstraints

• Toolsandtechnologychoices

• Internalandexternaldatasources

• Envisagingoutputs/dashboard

ANALYTICSDESIGN• Exploratorydataanalysis• KPIsusedinindustry,bestpractices

• AnalysesandKPIstoaddressbusinessproblems

• Stakeholdersign-offonKPIs

• Refreshfrequencydecisions

DATAPROCESSING• Mapdatasourcestotargetdatabase

• Datacleansingandconsistencychecks

• DatatransformationsandKPIconstruction

• Loaddataintothetargetdatabase

DASHBOARDS• Mock-upsandwireframes• Revisewithstakeholders• Builddashboardprototype• ConductUserAcceptanceTesting

• Releasedashboardandscheduleforupdates

OurApproach

2.cAppfaceSolutions|DigitalTransformationAsdigitaltoolsproliferate,sodoesthedigitalmindset,whichaccountsforincreasingcustomerdemandsandpressuretodelivercohesivedigital-readyproductsandservice.

DigitalTransformationisaboutinfluencing CustomerExperience,BusinessInnovation& BusinessEfficiency poweredbyDisruptiveTechnologies,Insights&Processes.

HowtogoabouttheDigitalTransformation(DT)journeycangetextremelycomplexasDTcouldmeanalotofthingswithvariedobjectives,complexitiesandcoveringvastareaoftheenterprise.

AtAppface– DigitalTransformationandEnterpriseSolutionsgroup,ourobjectiveistosimplifythedigitaltransformationinitiativesforbusinesses.

DigitalStrategy&Innovation

We help organizations gauge the digital progress of their entireorganization, identifying their current position and what is needed tosecure a strong digital future. A company’s digital maturity is not justrepresented with great digital customer experiences; it also includes thepeople, processes and technologies that power and sustain those greatcustomer experiences

DigitalTechnology

Enablement&Integration

Includes the technology from Appface’s social, mobile analytics andcloud technology stack (SMAC) plus the technical support to make adigital strategy successful. The integration of digital technologies with anexisting technology infrastructure is included as well

DigitalMarketingStrategy

We analyze your ecosystem to create a “customer 360” strategy,including the development of a marketing playbook for serving a rangeof consumer types (both B2B and B2C) across both digital and offlinechannels

DigitalTransformationPlatform&Enablers

2.dAppfaceSolutions|MobilityMobility is about putting business in motion, with anyone, anywhere, anytime. Our award winning servicessolutions help clients set their mobile strategy, re-imagine their interactions with customers, seamlesslyintegrate mobile into their traditional workplace and manage this mobile environment in an optimized andsecure way.

VALUE PROPOSITION

Ready-tocustomizesolutionaccelerators

Co-innovationservicesacceleratingideato

solution

Extensiveengagementexpertisetoenableenterprisesinmobile

transformation

Sharedservicesonconsumption-basedmodeltolowerimplementation

andsupportcostofmobilitysolutions

2.eAppfaceSolutions|Cloud

Cloud advisory, infrastructure, integration, security, andmigration are just some of the aspects that we deal in. We havestandard as well as custom suites to take care of immediate andlong-term requirements.

We’rehelpingtoday’slargest,globalenterprisesbecomeintuitivelydigitalbyusingthecloudaspartofafoundationtoderivenewinsights,unlocknewopportunitiesandbuildnewmodelsforcreatingricher,moremeaningfulcustomerexperiences.

CloudStrategyandConsulting

CloudSoftwareServices

CloudMigrationServices

IdentifyingbusinessandITdriversforcloudstrategies,definingacloudroadmapandselectingtherightcloudplatform

DiscoverhowCognizantcanhelpyouleverageprocess-ledfunctionalsolutionsdeliveredviaSaaS

models

hascreatedacompletebouquetofserviceswhichprovidea

seamlesstransitionforbusinesseslookingtooperateinthecloud

2.fAppfaceSolutions|ApplicationDevelopment&SupportWehelpenterprisesbuildcomplex,robustandscalablebusinessapplications.Appface brings the expertise you need to augment or completely execute mission critical development projects for yourorganization. Our knowledge of development languages, patterns, best practices and potential roadblocks will guide you tosuccess.

ApplicationDevelopment Weoperatewiththephilosophyofpartneringwiththecustomertomaximizetheirapplications’ROI.

Support&Maintenance Wetakecompleteownershipofourclient’sapplicationswithhighlyoptimizedonsiteteamstrength.

ApplicationConsulting Wehavedeepunderstandingofmultipledomainsandplatforms,frameworks,methodologiesandSOA.

ApplicationIntegration WeworkwithourclientstointegratecomplexapplicationsandprovideasingleITplatform.

Re-engineering Weminimizeriskbyhelpingourclientsmodernizeandmigratefromolderplatformstonewerones.

ApplicationMigration Weprovideworld-classriskmitigatedmigrationandmodernizationsolutionstoourclients.

Offshore Software Development ServicesAppface specializes in setting up global teams to leverage superior tech-talent at low-cost locations across the globe. We have establishedand maintained sophisticated Innovation labs, CoE, Training Facility, software delivery centers and design centers for various multinationalcompanies in India. We enable start-ups and small & medium-sized companies to outsource product development in India. We strivetowards product quality in an efficient and reliable manner focusing on our problem-solving expertise.

2.gAppfaceSolutions|ProductLifecycleManagementProductEngineeringAppfaceoffersasetofservices,combinedasatailormadeoneswhichcanenableatechnologycompanytorealizeitsshorttermandlongtermvision.Wecanhelpyouwith:• RichandScalableproductstomeetfutureneeds• Reducetheoverallcostcomparedtotheexistingdevelopment

efforts• Producehigherqualityproductswithlesserdefects,reducingthe

workaroundthatgoesafterlaunchingtheproduct• ManagesmootherlaunchesensuringfasterreturnsProductDevelopmentLifecycleAppfacetailorsitssoftwareproductservicetomanagethecompleteProductDevelopmentLifecycleforitscustomers.AswetaketheserviceorientedapproachtheSLAismaintainedforthelifeofthecustomerengagementratherthanthelifeofthatparticularproduct,Appfaceparticipatesinsoftwaredevelopmentfromplanningthroughreleaseandaftersalesservices.Appface’smarketleadingservices:• ProductStrategy• ProductDevelopment• ProductTesting&QA• ReleaseEngineering• Post-ReleaseSupport• ProfessionalServices

APPENDIX

WebApplicationDevelopmentServicesWepartnerwithambitious,gamechanging,andforward-lookingcompaniestodesignanddevelopwebapplicationspeoplelove.

Responsive web design makes your web application accessible to more devices, people and customers. If you plan to iterate until you find aproduct-market-fit, use a responsive first development strategy to build, test and learn from new features faster when compared to buildingnew features for mobile platforms. Modern front-end web development frameworks like AngularJS, Backbone and Bootstrap allow webdevelopers to add new features to web applications faster than ever before.

Whether you plan to provide your power users with enhanced features or drive customer acquisition through Search Engine Optimization(SEO), a web application should be central to your business strategy. Media and eCommerce businesses rely on SEO to drive web traffic,which increases ad revenue and sales respectively.

DesignServicesDesignthinkingiscoretoAppfacewayofworking.Wehonethetiniestuserinteractiondetails,craftaddictingandengagingexperiences,andpushpixelstoboldlygowherethey'venevergonebefore.

UI/UX design can be the difference between user delight, and user dismay. That's why we have a team of rockstarmobile designers that are seriously picky about pixels. Behind every great mobile app, there's a story about greatdesign. How does it feel? How do actual humans interact with it? What hooks them?

Appface’sAgileOfferingOur best practices and governance models foster communication, coordination and collaboration amongst distributed teams. Wecollaborate with our customers to understand their past experience in implementing evolutionary methodologies and tools. Our focuson shorter delivery cycles mitigates risk and provides early corrective actions to meet release timelines.Our approach is based on industry standard agile methodologies with a good balance of engineering and project managementpractices.

VALUE PROPOSITION

Superiorcodequalitythatcontributestohigh

maintainability,adaptabilityandextensibilityofsoftware

Riskmitigationthroughpracticessuchascontinuousintegration,configurationmanagementandtesting

Predictabilityandvisibilitythroughcentralized

configurationmanagement,frequentdeliveriesandearly

riskidentificationandmitigation

Appface&BIGDataAppface provides robust and wide-rangingsolutions which handle the storage,transaction, analysis and maintenance of theunstructured data in a planned and controlledway and then further utilize it for real-timeanalysis, visualization and foresight.

With proven expertise in mature technologiesand thought leadership in those that areemerging, our team will help you implementthe technologies you need to manage andunderstand your data - allowing you topredict customer demand and make betterdecisions faster than ever before. Whateveryour Big Data challenges are, we'll provideyou the strategic guidance you need tosucceed.

Theinformationcontainedhereinisofageneralnatureandisnotintendedtoaddressthecircumstancesofanyparticularindividualorentity.Althoughweendeavortoprovideaccurateandtimelyinformation,therecanbenoguaranteethatsuchinformationisaccurateasofthedateitisreceivedorthatitwillcontinuetobeaccurateinthefuture.Nooneshouldactonsuchinformationwithoutappropriateprofessionaladviceafterathoroughexaminationoftheparticularsituation.

TheAppfacenameandlogoareregisteredtrademarksortrademarksofAppfaceTechnologyPvt.Ltd.

KeyContactsEDVIN VARGHESEFounder&CEO- AppfaceTechnologiesPvt Ltd

Email: ceo@appface.in

IndiaMobile: +91-9900096747

ABHISHEK MAJUMDAR

Director,Strategy&Operations,AppfaceTechnologiesPvt Ltd

Email: abhishek@appface.in

IndiaMobile: +91-9916259996