PPCO Twist System - wahlpro.com...HAIR Inspo for festival-worthy beauty EXCLUSIVE! Vivienne...

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EXCLUSIVE! EDUCATION NATION THE OFFICIAL PUBLICATION OF INTERCOIFFURE June 2017 beautylaunchpad.com MUSIC’S IN THE HAIR Inspo for festival-worthy beauty EXCLUSIVE! Vivienne Mackinder unveils Boho Rock EDUCATION NATION Get schooled on top classes

Transcript of PPCO Twist System - wahlpro.com...HAIR Inspo for festival-worthy beauty EXCLUSIVE! Vivienne...

Page 1: PPCO Twist System - wahlpro.com...HAIR Inspo for festival-worthy beauty EXCLUSIVE! Vivienne Mackinder unveils Boho Rock EDUCATION NATION Get schooled on top classes TALK IT OUT. fi

EXCLUSIVE!

EDUCATION NATION

THE OFFICIAL PUBLICATION OF INTERCOIFFUREJune 2017 beautylaunchpad.com

MUSIC’S IN THE

HAIRInspo for festival-worthy beauty

EXCLUSIVE!

Vivienne Mackinder unveils Boho Rock

EDUCATION NATION

Get schooled on top classes

Page 2: PPCO Twist System - wahlpro.com...HAIR Inspo for festival-worthy beauty EXCLUSIVE! Vivienne Mackinder unveils Boho Rock EDUCATION NATION Get schooled on top classes TALK IT OUT. fi

TALK IT OUT. Opinions vary when it comes to the defi nition

of truly short hair, so never has a consultation been more

key. A stylist’s fi rst job is to describe the fi nished look in

precise detail, then elucidate particulars regarding upkeep

(read: Pixies require extra maintenance). Next, get handsy.

“Feel around a client’s head to understand bone shape and

placement,” suggests Anthony Barnhill, lead platform

artist for Malibu C (@malibucpro) and owner of his own Sola Salon

Studio (@solasalons). “Personalize each basic cut by adding

texture or movement according to the skull’s specifi c structure.”

46 | BEAUTY LAUNCHPAD | JUNE 2017

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Live & Learn/Quick Tips

Anne Hathaway sobbed at a “mental patient level” (her words) when chopping off her luscious chocolate locks on camera to play the role of tragic fi gure Fantine in Les Misérables, but most short haircut experiences (hello, Katy Perry!) are arguably less traumatic. Here are top pro tips to keep clients smiling after getting sheared. —FM

Worn Shorn

GO BIG OR GO HOME. Take two minutes to lay out clean

sections and plan a roadmap before snipping—then go

for it. “Don’t be afraid!” urges Jessica Zeinstra, global

education manager at Andis. “Stylists are occasionally

timid when fashioning cropped styles, which leads to

unwanted overcutting as they take it slightly shorter

with each pass.” Be bold, be brave and cut to the end length on

the fi rst shear.

SEX MATTERS. This is one of the times when

men and women aren’t equal. “Square shapes

look great on gents, but softening and

rounding edges wears better with feminine

features,” explains Manny Rolon, V76

educator. “Stay away from hard angles on

ladies’ hairlines—unless specifi cally requested.”

CLEAN IT UP. Short hair edges grow out fi rst, so invest

in good clippers to nip excess wisps around ears or

along napes. “Most hairdressers and barbers also

offer in-between trims to keep styles looking fresh,”

reveals Daniel Roldan, Matrix artistic director.

That’s especially important for undercuts and ladies

with pixies.

WHAT’S OLD IS NEW. Cropped ’do? Time to rethink how you’re using old products.

“If you rely on fi nishing spray, let it pull double duty as a pre-blowdry spritz, which

may lend unique texture, or rock matte wax for a shattered look,” suggests April

Guilliani, Wahl education and artistic team member. “Most products can be

gender neutral; it’s all about how you experiment.”

AT-HOME UPKEEP Keep shorn ’dos looking sharp by investing in

an arsenal of at-home maintenance products,

starting with the Andis Cordless Envy Li Clipper,

which is lightweight and perfect for cutting tapers

and fades. The Cordless Magic Clip from Wahl

helps prolong time between snips. Finally, make

product your best pal. Ladies may especially love

Height Riser, Over Achiever and Texture Builder

by Matrix Style Link, while gents groove to V76

Molding Paste, Tex Texture Paste and V Rated

Natural Wax, as well as Paul Mitchell Spray Wax.

According to Anthony Barnhill, a lengthy consultation

is essential before any chop.

Manny Rolon’s rule: Tailor shorn shapes according to gender.

Jessica Zeinstra demonstrates the sharp points of bold shearing.

Daniel Roldan recommends regular salon pop-ins to keep cropped.

Andis

@andisclippers

V76 @v76

Wahl

@wahlpro

Matrix @matrixusa

Paul Mitchell

@paulmitchellus

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JUNE 2017 | beautylaunchpad.com | 87

THROUGH THICK AND THINTame texture or infuse wan tresses with life via these top programs.

CLASS NAME: Miami Bombshell Smoothing

Treatment by GKhair

DESCRIPTION: Typically taught in salons or

seminars, this class recently convened on GKhair’s

Passport to Success Cruise from Miami to Grand

Turk Island last February. Nearly 40 stylists

learned how to smooth and tone fl axen strands.

“Blondes are in greatest need of damaged-hair

repair, so we formulated this system that carries

the added benefi t of nixing unwanted warmth

for up to fi ve months, via its blue base and pearl

extracts,” explains founder Van Tibolli.

305.390.0044

CLASS NAME: Customer Personalized Repair

(CPR) by SUDZZfx

DESCRIPTION: Dead or damaged strands can

be resuscitated! Pros need only master skills

taught at this in-salon class, which teaches how to

infuse protein to the inner cortex while repairing

outer cuticle layers through an added moisture

shot. “True tress recovery is a process, not just a

product,” notes Henry Arias, director of sales and

education.

805.983.6575

MONEY, HONEYProfi cient as an artist but clueless in the role of entrepreneur? Here, the business basics.

CLASS NAME: Brow and Lashology by Ardell

DESCRIPTION: Meant for the hairs around eyes

rather than those atop heads, the quick three-hour

course is nevertheless jam-packed with useful tidbits

on how to boost business by adding peeper services

to regular spa menus. “Master top techniques

for applying strip and individual lashes and fi lling

in brows from the brand recognized as faux lash

industry leader for more than 40 years,” remarks

Deborah Vallejo, education assistant manager.

800.621.9585

CLASS NAME: Make More Money with Salon

Suites by MiladyPro

DESCRIPTION: Online course offers need-to-know

nitty-gritty, from how to create a mission statement

to merchandising and marketing. “Comprised of

quizzes, videos and downloadable resources—like

our inventory analysis spreadsheet, which shows

precisely how much money salons earn—it’s ideal

for both fi rst-time entrepreneurs and seasoned

vets looking to increase profi ts,” explains Michelle

Campbell, content marketing specialist.

miladypro.com/store

CLASS NAME: Safe In My Chair (SIMC)

Certifi cation Class by MOP

DESCRIPTION: Though most of us look forward to

salon visits, for some, time in the chair is a source of

anxiety. “Transgender clients or those who’ve survived

domestic abuse or still suffer from PTSD are often

uncomfortable with the intimacies of having their

heads and faces touched,” refl ects MOP VP of

sales Denise Shedrick. This special interactive

program led by SIMC founder Mia Smith helps

stylists, aestheticians, massage therapists, makeup

artists and nail techs improve their professional

communication skills to consistently convey a sense of

compassion and heartfelt respect.

mopproducts.com

CLASS NAME: Paramount Business by UNITE

DESCRIPTION: Led by CEO Andrew Dale, the

two-day interactive instruction covers how to build

a business as a brand, develop and retain strong

teams, understand profi t and loss statements,

create lucrative structural policies and more. “Every

student leaves with a 125-page how-to manual,

which further sets our course apart from the pack,”

discloses Zoë Harte, director of global education.

unitehair.com

CLASS NAME: Successful Salon Retail Strategies

by YHS Haircare

DESCRIPTION: This forum-style platform

makes it easy to swap stories. “Through the

dynamics of small-group synergy, participants

share successful retail strategies, consultation

techniques, fruitful salon management rituals

and tips on how to launch new products,” reports

founder Alan Benfi eld Bush. Attendees leave

understanding how to earn a 100 percent return

on investments—guaranteed.

yhshaircare.com

MANMADELet’s hear it for the boys!

CLASS NAME: Classic Men’s Looks by V76

DESCRIPTION: Dive into men’s styling and leave

with the products and know-how needed to

create modern classics. “I share my knowledge

and embrace the challenge of educating in the

grooming category, taking dudes from uptown to

downtown, country to city, and work to play,” says

founder Vaughn Acord.

v76.ticketleap.com

CLASS NAME: Think Like a Barber by Wahl

DESCRIPTION: “If you’re not using clippers as part

of your regular practice, you’ve fallen behind on

barbering technique,” warns Laura VanderMoere,

director of education. Learn or refresh core

precision-cutting skills with this tools course to stay

competitive and attract new clientele.

wahlpro.com/education/calendar

At sea, educators

demonstrate the

Miami Bombshell

method for GKhair.

Men’s grooming

specialist Vaughn Acord

teaches a class for V76.

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