PPC Platforms: An extension of SEO || Part One
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PPC Platforms An Extension of SEO Presented by Zoran Slamkov Part 1
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Transcript of PPC Platforms: An extension of SEO || Part One
Instead it should be seen as an extension of the businesses SEO objectives
Many businesses see PPC platforms as an end and not as a means
Build Thought Leadership with PPC platforms
Niche SKAGS (Single Keyword Ad Groups)
Focus on Education and Interaction not Promotion
1. Niche SKAGS
Focus on the long-tail keyword at the consideration stage of the funnel
Get the right content to the right question