Pay-Per-Click in Runet

68%

2,5%

28%2%

Contextual advertising market in Russia

Others

Yandex Direct:

Google AdWords:

Favicon Sitelinks

Link to company adress/phone page

Banner ad on Yandex SERP

Keywords Impressions CTR, % CPC, $

used cars Poland 11 9,09 3,63

tile for bathroom Poland 577 18,54 2,87

hotels in Warsaw 465 4,95 2,03

Poland holiday prices 63 6,35 1,53

tile Opoczno 688 13,66 0,93

products from Poland 90 3,33 0,82

parts of Poland 227 3,96 0,77

toilet bolws cersanit 2004 11,48 0,60

Krakow tours 258 13,57 0,47

clothes from Poland 2082 16,38 0,16

Yandex.Direct CPC

Most expansive niches on Yandex.Direct:

BuildingFinance

Real EstateTourism

CarsExchange (Forex)

Direct Commander

http://direct.yandex.ru/commander/

30 millon users weekly 1,2 billion impressions daily

Min. campain value $5 (+VAT)

Min. CPC $0,03 (+VAT)

Begun.ru features:

• Contextual advertisement in search engines, • Advertising on the most popular Runet resources,• Contextual banners with RTB on Rambler.ru and other

thematic sites,• Social network Vkontakte.ru,• Mobile ads,• Ads on one of the oldest price-comparison service

Price.ru

market.yandex.ru torg.mail.ru

retail.adlabs.rumixmarket.biz

Yandex Market

www.vk.com

• More than 210 million registered users• 47 000 000 hosts daily, it’s 70% of all Russian internet users• 67% of users live in Russia• 25% of Russian users live in Moscow, 11% — in Saint Petersburg• More than 60% are 25+ years old

Recommended CPC for some subjects:

Tours to Europe18.95 – 30 rubles

Clothes from Europe16.51 – 29.71 rubles

Spare parts from Europe:15.54 – 30.95 rubles

Konstantin Kaninwww.pozycjonowanie.ru