PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape
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Transcript of PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape
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#thinkppc
#Thinkppc - PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape
Special Edition
April 28-30, 2014
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#thinkppc
• Kayla Kurtz (Host)– Senior Digital Advisor at
Hanapin– Blogger at PPC Hero– Hero Conf Emcee– @one800Kayla
Presenters
• Miles Olson– VP of Customer
Engagment at Searchforce– Hero Conf Speaker
• Lance Wilson– Paid Search Program Manager
at Cabela’s– Hero Conf Speaker– @crestonwave
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#thinkppc
The Topic
PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape
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#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
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#thinkppc
Live Poll Question #1
How long have you been in PPC?
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
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#thinkppc
PPC GladiatorsWhy do you feel PPC or paid search is a necessary piece of a brand’s marketing picture?
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PPC Gladiators
How can you educate clients or advertisers (at the onset or on an ongoing basis) on the shift from traditional marketing channels to online ones?
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#thinkppc
PPC Gladiators
When do you know it’s time to move marketing budget around, either in general or to PPC from another channel?
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PPC Gladiators
How does the brand vertical or competition of the marketplace affect your PPC budgeting decisions?
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PPC GladiatorsWhat methods have you used to tackle ‘micro-managing’ of PPC budget once its allocated to the channel?
What are you looking forward to at Hero Conf 2014?
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#thinkppc
See today‘s guests & host at
Hero Conf Speaking Topics
Miles Olson| Digital Ad Automation: Creating Impact with Efficiency
Lance Wilson| Make it Personal: PPC for B2C
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Live Poll Question #2
Special Offer:
o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).
o No Thanks
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#thinkppc
Live Q&A Time!
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Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
• Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com
• Contact us Directly:• Webinar Feedback: [email protected]