PITCH

Penny Partners is a multi-currency wallet that allows users to "Shop Anywhere From Everywhere" at zero transaction and conversion charges.

Our users can instantly transfer and request money, hence bringing the lacking social connectivity in wallets. People usually get confused between all the available payment option, so what's better than a wallet that lets you transfer money to other wallets . We will create a retailer-customer ecosystem providing intelligent customer experience & giving everybody equal opportunity to grow by diversified advertisement options, and help them plan their budget & expenditure providing them with P/L statement, financial statement, cash flow statement, etc.

People( especially tourists ) are troubled carrying multiple currency and with the growth of crypto-currencies like Bitcoin, troubles only increase. We help users get all these currencies in one wallet. Digital currency is rapidly changing the way people pay. We expect convergence of factors like technology, socio-political & socio- economic changes will help us reach the remotest corners . Our intention is to expand market focus to include students, tourists, middle-class population, farmers, migrant workers, retailers, restaurants and local stores to actively participate in trending digital payment environment.

• To promote and develop in India sound and progressive payment principles, practices and conventions and to contribute to the developments of creative banking.

• To giving user a chance to buy and do transaction without giving extra money by giving “zero transaction” cost and brings buyers closer to dealer.

• To facilitate our users by providing e-wallet and swipe card solutions services. This will give icebreaking solutions to the obstacles faced by digital currency market, hence we will use targeted marketing and zero the transaction cost influencing every layer of population.

• Swipe Card solutions will allow them to use cards at their nearest retail store without worrying about cash. Services including sms-payment using an SMS gateway would give users more mobility.

• E-wallet services allow users to do transaction through mobile and pc by logging their account.

VISION & MISSION

To provide quick, secure, affordable and complete payment solutions to customer wanting to pay on-line cost effectively enter the digital economy where they can “Shop Anywhere From Everywhere” .

MARKET ENVIRONMENT

Target Population

Campus: Comprising of students in various colleges targeted by introducing Penny Wallet and Cards

Tourists: Tourists will also be targeted through foreignexchange services and can easily roam without any intricacy.

Vendors: Retailers who want to grow their market but can’treach their customers have a good opportunity as from us they can advertise themselves directly to their users and canreach their customers by giving them offers and they can’t achieve this without us and we cannot grow without them.

And anyone who wants to shop online and transfer money and not carry cash with them.

Market Trends

Online banking is increased globally with tremendous rate.

According to a report by the Internet and Mobile Association of India (IAMAI), digital payments in India is expected to touch Rs. 1.2 trillion by December 2014, a 40 percent increase from Rs 85,800 crore the previous year, which is propelled by growing Internet penetration, growth in e-commerce and ease in online payments.

Of the 369 million debit and credit cards in India, 10-15 per cent are used only for online transactions.

-source the Reserve Bank of India.

CONT..

High transaction cost offered by banks.

Lack of accountability of cash.

Underutilization of debit cards.

Lower acceptability within merchants.

Too many currencies and high conversion rate.

Challenges faced by Market How we Survive

Zero transaction/conversion charges

Handle multiple currencies

Highly secure and easy to use

Cash withdraw

Foreign Exchange in your pockets

PRODUCTS

Penny wallet is our product from which customers can transfer or load money without involving any transaction charges. This product consist of many services such as:

Users can plan his/her budget which helps them to manage their money and use it in organized way. They can set their monthly budget and also track their expenditure/revenue from various graphs.

Users can pay their bills like electricity bill, water bills, post-paid bills , water bills etc. They can also recharge their mobile or DTH connections. This services is useful for users as they will not have to stand in the queue to pay bill and not have to carry hard cash.

They can also exchange their currency at zero conversion charges. They can hold as many currency in their wallet and convert them whenever they want. This service will more useful for the tourists as they don’t have to carry cash with them and load money whenever they want and convert currency accordingly and withdraw cash from their Penny Tourist Card.

We provide users to request money from their loved ones. This is a very easy service user just have to request money by giving beneficiary contact and as beneficiary confirms request, the money will get transferred.

Users can also shop online through us with discounts and offers.

Penny Card is our another product in which user can avail their debit card which is connected with their penny wallet. Users can use this card to withdraw cash, pay at shops, online transaction, etc.

COMPETITIVE SCENARIOS.No Company name Business line Target Population Key strength Key weakness

1 PAYTM a destination for shopping, online recharges and bill payments

Mainly colleges students

Ecommerce, Brand

No cash withdraw, No IMPS

2 Oxigen Services

(India) Pvt. Ltd

Prepaidpayment instruments

Students, NRIs in US Money transfer,

currency conversion ,

e-commerce

No cash withdraw,Insecure WebsiteTransaction Charges

3 Itz Cash Card Ltd. Prepaid payment instruments known as ‘Pay on web’, ‘Mobile Wallet’ and ‘Itz Cash BSNL trust Card’

Villages, urban people

Cash withdraw, money transfer

Awarenessamong target customer, Transaction Charges

4 GI Technology

Private Limited

Prepaid

payment instruments

Card known as 'I Cash'

Cash withdraw, money transfer

Didn’t Scale, Transaction Charges

5 Citrus Payment

Solutions Pvt. Ltd.

Payment Gateway(B2B), PPI

named ‘Citrus Pay’Merchants Money Transfer Transaction

Charges

SWOT ANALYSIS

Str

en

gth

• Cash withdraw• No service / conversation

charges.• User Experience &

Secure• Wallet to wallet transfer • Financial Planning for

Merchants• Foreign Exchange• Exchange to Bitcoins• Retail Ad Network• Smart Customer

Experience• Highly Scalability• ACID compliant

Transactions• Dedicated highly skilled

tech team

We

akn

ess • Seed-stage

• Small sales/marketing team

• Lack of Setup Capital• Weak card technology• Legal Issues

Op

po

rtu

nity • Socio-economic changes

• Socio-political changes• Increasing customer

awareness• Improving tech standards

Thre

at • Awareness

• Customer Traction

• Legal Issues

• Volatile Global Market

MARKETING STRATEGY

Distribution strategyWe target city and make distribution channel in which city which show potential market for our services. Distributions channels are-1. Supermarkets2. Minimarts3. Institutes4. Vendors5. Distribution centre6. Individuals7. Colony / high population density area8. Retailers

We will target 20 cities and 250 institutes in India till December 2016 and we make above given distribution channels.

Promotional strategyThere are different technique due to which we will raise customer awareness of our products or services and we convey our message to our customers. We will use specific methods to deliver and reinforce our message.

Customer Attraction• Coupons• Discounts • Novelty points• Offers

Market Promotion• Social media marketing• Posters • Banners • Broadcast media-radio

& television• Print media-

newspaper, magazines, publication

MARKET STRATEGY

Market Traction:We will enters the market by targeting students by launching our product in Colleges and provide them our services(except world and trade).This will give us a large number of users which will increase our revenue. This will be implement by approaching the colleges and offer campus vendors our services by this we will indulge vendors in our network. Students then can take benefits of not carrying cash all the time and also manage their money, shop online and can save their time.Our first client is NIT Rourkela campus, we will launch our services there and we will get around 8k users in a single run for public beta testing.

Go To Market Strategy:After this we will approach dense cities having potential users and approaching potential shops and setup our own card distribution centres which will provide our cards to the customers by which they can use our services(including world and trade services) from anywhere they want. By this we will expands our market and covering as many cities.

Alongside we also provide our tourist services to the tourists who come to our country by providing our services at the air ports and other tourist places. These services (card) are of limited time period and having validity as of their visit. This will give tourists great benefit by not carrying money with them and also they can transfer money from their penny wallet when they are out of money. By this our services are not limited to Indian user but also foreign users which is also a great asset to our business.

We will also create a retail network in which retailers can promote themselves by advertise on our site so that they can come closer to their customers and grow their market. This will create a friendly environment between retailers and the customers where everyone feels happy.Also we will grow our business in remote areas where people have less resources and bank facilities. We provide them our services so that they can transfer money, shop online and also they can promote themselves in cities by advertise them. This will not only help them in growing their market but also most important they can know about present technologies and internet.Our services also beneficial for the migrants who find difficulty in getting bank account and transferring cash. By this they can create their account and use card services where ever they want also they can change their currency at nearest penny exchange centre and also transfer currency in their wallet.

CONT..

KEY PARTNERSHIP

NIT ROURKELA

Will partner us in Launching our first public beta for 8000 users

STARTUP VILLAGE

Our Technology Business incubator and mentors

AEROSPIKE INC.

ACID Compliance NO-SQL DATABASE partners

MANAGEMENT TEAM

Arjun MishraCEO, Co-Founder

Shubham GuptaCOO, Co-Founder

Shailendar SinghCTO

Suryansh TiwariWeb Developer

Dharmveer Singh CSO

EXIT STRATEGY

Possible Exit Strategies:•Develop the firm to a level that it will be taken over by a larger organization sometime in the future. (M&A)

•Take the firm public with an initial public offering (IPO) of stock.

•Raising the free cash flows and tapping them – With venture-backed deals it is paying dividends; with small businesses it’s retained earnings and with corporate entrepreneurship, it’s enhancing the earnings of the shareholder.

•Marketing to a financial buyer – To a private equity group or a venture capital organization, either to be reconstituted and merged with one of their portfolio firms and sometimes to be operated as a stand alone.

•Imposed bankruptcy, liquidation and reorganization – The owner ship and management would be out of the control of the actual investors and the venturing team.

CAPITAL

Deployment Amount

Salaries/Staffing $75,000

Licenses $200,000

Marketing/Promotion $50,000

Infrastructure $50,000

Web Server/IT $75,000

TOTAL $450,000

Amount Being Raised : $500,000.00

THANK YOU FOR YOUR TIME

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