2017 Q1

Industry Overview

Powersports Market Update

The motorcycle and powersport market has moderated, with

cruisers doing nicely, sportbikes holding steady, utility side by sides

underperforming, and sport side by sides stable after a strong start to

the year. Please note that we are only including the most recent 10

model years in our graphs now, so this edition’s figures will look

different than previous results.

Looking at motorcycle values, cruisers are bringing 4.5% more

money in the first half of 2019 compared to the same period of 2018.

This result suggests the segment still has legs despite demographic

trends. Sportbikes are outperforming last year by 3.9%, but the

segment saw a less notable second-quarter bump than usual, which

leaves it behind 2017 by 1.5%.

Moving over to side by sides, the utility segment is

underperforming the previous two years, currently running 3.3%

behind 2018. Sport side by sides started the year strong but had only

a moderate bump in the second quarter. This segment is averaging

essentially equal pricing year-over-year

Looking forward, consumer spending is on a hot streak, which

should support values in the powersports market through the rest of

the prime selling season.

Powersports ValuesAverage Retail Value by Category - Values for the Last 10 Model Years

Cruisers

Sportbikes

Powersports ValuesAverage Retail Value by Category - Values for the Last 10 Model Years

Utility Side By Sides

Sport Side By Sides

Powersports Values vs. TrafficAverage Retail Value and Traffic Views by Category

Cruisers

Sportbikes

Powersports Values vs. TrafficAverage Retail Value and Traffic Views by Category

Utility Side By Sides

Sport Side By Sides

Powersports Categories

Category Views Among Consumers, Dealers, and Finance & Insurance

Institutions in 2019 Q1-Q2

Motorcycle Brands

NADAguides.com Top Researched Brands in 2019 Q1-Q2

Cruiser Brands

Touring Brands

Motorcycle Brands

NADAguides.com Top Researched Brands in 2019 Q1-Q2

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands in 2019 Q1-Q2

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Sportbikes

Utility Side By Sides

Web Traffic by State

NADAguides.com Traffic by State in 2019 Q1-Q2

Motorcycles

> 70,000

40,000 - 70,000

15,000 - 39,999

< 15,000

Web Traffic by State

NADAguides.com Traffic by State in 2019 Q1-Q2

Side By Sides

> 15,000

10,000 - 15,000

3,000 - 9,999

< 3,000

Fuel Price DataRegular Grade Gasoline Prices vs. Consumer Traffic by Category

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

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