PowerPoint Presentation on Ebay ( IIC )
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Transcript of PowerPoint Presentation on Ebay ( IIC )
WELCOME TO MY PRESENTATION ON
A D U A D O M A K W A D W O I I C 1 2 0 8 0 1 9 4 6 D B A S 4
E - C O M M E R C EI N N O V A T I V E I N T E R N A T I O N A L C O L L E G E
AGENDA
Company Overview, Mission & Vision
History
Business Model
Value Proposition
Revenue Model
Competition
Challenges and Opportunities
Conclusion
COMPANY OVERVIEW
An online auction platform to facilitate transaction between buyer and seller of goods and services.
Mission & Vision:
eBay`s Vision is to provide a global online trading platform where practically anyone can trade practically anything.
HISTORY
Founded by Pierre Omidyar San Jose in 1995.
Incorporated in 1996 in California.
First third party agreement in 1997.
Employees: 27,770 (2011).
Active users: 97million Globally.
Revenue (last year) US$ 11.651 billion
Value of Goods Sold $2,000+ per second
BUSINESS MODEL
Online person-to-person trading community.
Sellers list items for sale and buyers bid for it.
Highest bidder and seller contact each other.
Buyer transfers the fund and seller arrange for its shipment.
VALUE PROPOSITION
Seller
- Broad Market
- Lower Distribution cost
- Higher Margins
- Customer Retention
Buyer
- High Bargaining Power
- Convenient
- Saves time and money
REVENUE MODELFees for the seller to post the item, any promotion activities
and final sale commission.
Advertising revenue - 2% of TR
Selling profit is approx 9% of TR
Major money comes from listing and trading services -89% of TR
Free browsing and bidding
EBAY PRODUCTS
COMPETITION
Major Competitors
*Amazon *AOL
* Wal-Mart
Traditional stores
*Zalora *Sephora
*Mysale * Lelong
OPPORTUNITIES
- High Bargaining Power
- No barriers to entry
- Increasing competition
- Technological obstacles
- Buyers and Sellers fraud
Challenges
- Internet usage- Market Penetration- New Markets
CONCLUSION
The E-commerce industry has become a major player in the global retail environment. E-Bays large operating history has allowed the company to build a social capital of internet buyers and sellers that has now become its competitive advantage.
THE END
THANK YOU FOR LISTENING