Empirically indistinguishable multidimensional IRT and locally ...
PowerPoint Presentation · Internet and broadcast television has become indistinguishable to...
Transcript of PowerPoint Presentation · Internet and broadcast television has become indistinguishable to...
![Page 1: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/1.jpg)
![Page 2: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/2.jpg)
![Page 3: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/3.jpg)
1
2
3
4
![Page 4: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/4.jpg)
![Page 5: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/5.jpg)
![Page 6: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/6.jpg)
Mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita.
source: Cisco VNI
Web and broadcast media will become relatively indistinguishable to consumers.
Media is consumed on various devicesTV Watching Has Evolved over the past 8 years
![Page 7: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/7.jpg)
Require the highest level of robustness and reliability
Content Owners
mpeg DASH
Want their content on their devices, at their convenience
CustomersMust deliver quality experience through a scalable, interoperable ecosystem
Infrastructure
![Page 8: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/8.jpg)
Top service brands trust PlayReady
Internet and broadcast television has become indistinguishable to consumers.
PlayReady is the content protection leader for the world’s top video services
![Page 9: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/9.jpg)
Pay Per View
Subscription
Rental Purchase
Ad Based$
on a variety of devicessupports a variety of business models
![Page 10: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/10.jpg)
Set Top BoxesSmart TVsBlu-ray PlayersGame ConsolesLaptopsTabletsPhonesSilicon
LiveLinearOTTVoDCableCAS to DRMIPTVIPApp Stores
SIsISVsCloudDASHStreams
Endpoints ConsumptionContent Packaging Processing Distribution
VideoLive TVAppsMusicEnterpriseEducation
![Page 11: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/11.jpg)
Live TV
Monetize Live TV content OTTKey RotationBlackout SignalingAd insertion
Video on Demand (VoD)
Easy to deploy, pervasivedevice supportOutput protection enforcement and flexible export mechanisms for Miracast, MHL, Airplay, etc.
ND streaming
Cost-effective solution for in-home distribution across all end-pointsBest end-user streaming experience
![Page 12: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/12.jpg)
![Page 13: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/13.jpg)
![Page 14: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/14.jpg)
• UI and UX• Robust final application
• Object code• Leverages native OS APIs
• Portable source code• Documentation, tools
and test kit
![Page 15: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/15.jpg)
Windows XP, Vista and 7 Support on Silverlight and PlayReady PC SDK
XboxXbox360, Xbox One Supported on applications
Windows 8.1Supported on applications and in IE11 via EME/MSE
Windows PhoneSupported on applications
Microsoft CONFIDENTIAL
![Page 16: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/16.jpg)
Dev tools• OSX 10.7 (Lion) +• Xcode 4.5.2 +• Sample player application provided
PlayReady SDK features• Supports iOS 6.0 +• Support for HLS on iOS (VoD & Live) • Live TV, including
• ND-Receiver functionality
Dev tools• Android SDK + Eclipse IDE• Sample player application provided
PlayReady SDK features• Supports Android 4+, 5• Live TV, including
• ND-Receiver functionality
![Page 17: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/17.jpg)
![Page 18: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/18.jpg)
Enhanced Content Protection
Very Soon
PlayReady 2.5ND Streaming
PlayReady 2.0 Premium Live TV
Supporting HTML based app platforms
PlayReady Client SDKs for Android & iOS
![Page 19: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/19.jpg)
![Page 20: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/20.jpg)
Ensure secure implementations across the ecosystem
BreachManagement
Certificate Chainsand Revocation
Compliance andRobustness Rules
![Page 21: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/21.jpg)
Compliance rules Robustness rulesSpecify the required behavior of implementationsDescribe how content may be accessed and passed using specific rights and restrictions
Ensure that implementations are designed to sufficiently protect contentSpecify different requirements to protect each asset type at each security level
http://www.microsoft.com/PlayReady/licensing/compliance/
![Page 22: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/22.jpg)
Breach (brēch) n.A breach is a circumvention or non-compliant implementation of a Microsoft content protection technology that puts content at risk by allowing users to bypass restrictions on content usage, or strip protection entirely.
In other words, not all non-compliance events are classified as “breaches”. The key measure is the extent to which content is at risk.
![Page 23: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/23.jpg)
Commitment to breach response
A decade of diligence and experience
Dedicated full-time resources
Contractual obligations to the industry
Application conformance test program
Continuous monitoring and investigation
Proven track record
Continuously increasing platform robustness
Effective discovery, containment and communication
Significant reduction in circumventions
![Page 24: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/24.jpg)
Silverlight for Mac, Windows 7
Microsoft CONFIDENTIAL
Depl
oym
ent c
ertif
icate
Client certificate SL150/2000
Client cert lib SL150/2000
![Page 25: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/25.jpg)
![Page 26: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/26.jpg)
NextHW based security HTML5 ModelVOD + LiveOTTCloudDASH
TodaySW based security Application ModelVODManaged NetworkOn premisesHLS/SS
![Page 27: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/27.jpg)
Microsoft believes media growth will occur only when there is an open, interoperable ecosystem.
![Page 28: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/28.jpg)
Microsoft has made significant contributions to core spec standards
Microsoft is driving adoption and alignment through consortia
Microsoft is working with partners on an interoperable standards-based ecosystem
![Page 29: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/29.jpg)
HTML5 app and DASH media frameworks enable interoperable commercial media applications
![Page 30: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/30.jpg)
https://w3c.github.io/media-source/https://github.com/Dash-Industry-Forum/dash.js/
http://ie.microsoft.com/testdrive/HTML5/eme/
http://www.w3.org/TR/2013/WD-encrypted-media-20130510/
![Page 31: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/31.jpg)
REACHPlayReady
Pivotal role in standards that unlock the potential of digital media for everyone
PlayReady enables more than just content protection, delivers premium services across devices and platforms
Moving ahead with hardware security requirements
Enabling partners of all sizes to monetize premium content across devices and platforms
![Page 32: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/32.jpg)
![Page 33: PowerPoint Presentation · Internet and broadcast television has become indistinguishable to consumers. PlayReady is the content protection leader for the world’s top video services.](https://reader036.fdocuments.us/reader036/viewer/2022062311/5ed45fff05beeb3a3008842d/html5/thumbnails/33.jpg)
Microsoft CONFIDENTIAL. NDA enforced. Do not distribute.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.