PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social...
Transcript of PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social...
Thursday 8 –Saturday 10
November 2018
Tobacco Dock, London
across 3 days
Day time education ticket
Successful alumni return
Weekend ticket
Brand and SponsorsMusic industry brands and gear
Getting in the industry career advice and fair150+ masterclasses, workshops, panel discussions and networking areas
RetailVinyl fair and retail
Industry sessions250+ industry speakers featuring key BBC talent and beyond doing inspiring talks, Q&A’s and panels
Huge Key Note speakersIndustry heavy weights tell their inspirationalstories
Feedback CentreOne on one feedback with experts
Food & Drinkcraft beer, & cocktails
Brand and SponsorsNetworking sessions and drinks
Entertainment4 Live multi genre performance stages, Live BBC broadcast
Food & DrinkDelicious range of street food
Live musicDay time bandstand performances
*All talent is placeholder and subject to confirmation
Steve LamacqLIVE broadcast
FEATURING:
Annie MacLIVE broadcast
FEATURING:
Jo Whiley LIVE broadcast
FEATURING:
*All talent is placeholder and subject to confirmation
Bobby Friction Katie Derham Target Nihal
BBC introducing inspires a hugely diverse audience, being genre neutral.
Visitors from England, Ireland,
Scotland and Wales
<18 yrs
18–30 yrs
30+ yrs
Male
(83% Exceptional or Very Good)
Female
The show will feature big name BBC talent as speakers as well as a raft of well known wider industry talent.
2017 featured: Annie Mac, Jo Whiley, MistaJam, Jamie Cullum, Bob Harris, The Hunna, Chase & Status, Melanie C, Marika Hackman, Nina Nesbit, JP Cooper and Rae Morris, The Libertines, Blossoms, The Courteeners, Hurts, Frank Carter, Becky Hill, and many more.
We already have numerous major music brands confirmed who will deliver fantastic activations as well as talent and content
BBC Music Introducing LIVE 18’ will be supported by a multi-channel, ATL, national marketing campaign covering broadcast, digital, eCRM, social media, PR, OOH and print.
2017 Social Highlights
• Trending as the 3rd most talked about topic in UK
• Over 60 million impressions first 2 days alone
• 2 visitor live camera phone streams reached 60,000 viewers alone, within an hour
Reach for partners and the BBC Introducing brand was fantastic, and will only continue to grow as the fan base becomes more loyal and wide spread.
• Dedicated event website
• Huge promo support across full BBC station network in line with Glastonbury campaign
• eCRM campaign to dedicated event database
• National PR campaign covering broadcast, influencers, online and print
• Heavy weight digital campaign including Facebook, Instagram, Twitter, YouTube and programmatic
• OOH advertising – London based.
• Nationwide grassroots and student marketing
• Various marketing partnerships
BBC Content Rooms (can be sponsored)
BBC Broadcast Area Staff/Backstage/VIPBrand Activations