PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social...

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Transcript of PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social...

Page 1: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 2: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 3: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 4: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 5: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 6: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 7: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 8: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

Thursday 8 –Saturday 10

November 2018

Tobacco Dock, London

across 3 days

Day time education ticket

Successful alumni return

Weekend ticket

Page 9: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

Brand and SponsorsMusic industry brands and gear

Getting in the industry career advice and fair150+ masterclasses, workshops, panel discussions and networking areas

RetailVinyl fair and retail

Page 10: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

Industry sessions250+ industry speakers featuring key BBC talent and beyond doing inspiring talks, Q&A’s and panels

Huge Key Note speakersIndustry heavy weights tell their inspirationalstories

Feedback CentreOne on one feedback with experts

Page 11: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

Food & Drinkcraft beer, & cocktails

Brand and SponsorsNetworking sessions and drinks

Page 12: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

Entertainment4 Live multi genre performance stages, Live BBC broadcast

Food & DrinkDelicious range of street food

Live musicDay time bandstand performances

Page 13: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

*All talent is placeholder and subject to confirmation

Steve LamacqLIVE broadcast

FEATURING:

Annie MacLIVE broadcast

FEATURING:

Jo Whiley LIVE broadcast

FEATURING:

Page 14: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

*All talent is placeholder and subject to confirmation

Bobby Friction Katie Derham Target Nihal

Page 15: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

BBC introducing inspires a hugely diverse audience, being genre neutral.

Visitors from England, Ireland,

Scotland and Wales

<18 yrs

18–30 yrs

30+ yrs

Male

(83% Exceptional or Very Good)

Female

Page 16: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

The show will feature big name BBC talent as speakers as well as a raft of well known wider industry talent.

2017 featured: Annie Mac, Jo Whiley, MistaJam, Jamie Cullum, Bob Harris, The Hunna, Chase & Status, Melanie C, Marika Hackman, Nina Nesbit, JP Cooper and Rae Morris, The Libertines, Blossoms, The Courteeners, Hurts, Frank Carter, Becky Hill, and many more.

Page 17: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

We already have numerous major music brands confirmed who will deliver fantastic activations as well as talent and content

Page 18: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

BBC Music Introducing LIVE 18’ will be supported by a multi-channel, ATL, national marketing campaign covering broadcast, digital, eCRM, social media, PR, OOH and print.

2017 Social Highlights

• Trending as the 3rd most talked about topic in UK

• Over 60 million impressions first 2 days alone

• 2 visitor live camera phone streams reached 60,000 viewers alone, within an hour

Page 19: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

Reach for partners and the BBC Introducing brand was fantastic, and will only continue to grow as the fan base becomes more loyal and wide spread.

• Dedicated event website

• Huge promo support across full BBC station network in line with Glastonbury campaign

• eCRM campaign to dedicated event database

• National PR campaign covering broadcast, influencers, online and print

• Heavy weight digital campaign including Facebook, Instagram, Twitter, YouTube and programmatic

• OOH advertising – London based.

• Nationwide grassroots and student marketing

• Various marketing partnerships

Page 20: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million
Page 21: PowerPoint Presentation...broadcast, digital, eCRM, social media, PR, OOH and print. 2017 Social Highlights • Trending as the 3rd most talked about topic in UK • Over 60 million

BBC Content Rooms (can be sponsored)

BBC Broadcast Area Staff/Backstage/VIPBrand Activations