Minerva Networks Copyright 2009

IPTV Middleware

January 2009

Agenda

IPTV Market Role of IPTV MiddlewareRecipe for Success

IPTV Market – Momentum increasing

70%of Tier 1 & 2 operators deploying IPTV

IPTV 2.0

60MIPTV subscribers by 2012

Operators now looking at next-gen

IPTV Middleware

Provides organizational framework for the video delivery ecosystem

Typically a client/server architecture where the client resides on the

STB

Manages content assets, provisions subscribers and STBs, service and

channel packages, business rules and billable transactions

Interacts directly with the subscriber through graphical user interface

ENABLESRevenue-generating IPTV servicesDifferentiation for service providerConsistent & extensible subscriber experienceDelivery of rich media to subscriberA compelling graphical User Interface

LINKS together parts of the end-to-end IPTV System including:

IMPLEMENTS the interoperability of the IPTV system components

Role of Middleware

EPG

CAS/DRM

EAS

Billing

VOD

Content Navigation

STB support

Triple play integration

Service packaging

Headend processing

Asset Management

Business Management

Subscriber Management

Network Management

Middleware Diagram

Middleware

IPTV Middleware Components Client-side

Executes service specific applications based on provisioning information received from the server (EPG, 3rd party apps, etc)

Server-side

Responsible for services provisioning and administrationIntegrates with other components of the service delivery platform

Database

Stores the data needed to configure, maintain and operate IPTV services

A Timeline: IPTV Middleware (N.A.)2000 2001 2002 2003 2004 2005 2006

iMagicTV and Myrio

lead NA IPTV Middleware

business Tut resells iMagicTV

(iView).Microsoft

enters market.

Siemens acquires

Myrio. Alcatel

discontinues iMagicTV in

favor of Microsoft. Kasenna

enters market.

Motorola shuts down NextLevel. Microsoft delays

rollouts. Conklin enters

market. Minerva enters

market

Alcatel acquires iMagicTV

IPTV can offer “Me too” services….

HD supportPVRTrick-playVOD / SVODPPVCaller IDPersonalized UIs

…plus MORE!

Whole Home PVRnPVRPC Client / Remote SchedulingInteractive applications such as:

TV ChatWidgetsCredit Card PurchasingInteractive AdvertisingInternet and PC content on TV…and More!

Keys to IPTV Success

INCREASE

ARPU

EXTEND your service with more revenue

generating applications

REDUCE

CHURN

EMPOWER your customers with more control over

a compelling TV experience

REDUCE

COSTS

SIMPLIFY operations with robust operating and

management tools

INCREASE PENETRATION

SEGMENT your offer to target different regions and

demographics

Middleware ConsiderationsLeadership in the marketplace

Established credibilityProven solution across IPTV deployments

Technical competency

Solid, stable software that is robustAbility to facilitate new and innovative features

Comprehensive Support for HD, PVR, VOD, PPVBack-office management tools to lower OPEXHighly scalable architecture for future growth

OpenLarge ecosystem of IPTV technology partnersInteractive application APIs

Summary

Momentum in the IPTV market is increasing…the time to act is NOWMiddleware selection is arguably the most important decision when launching an IPTV service.When selecting a middleware solution, consider:

Technical competencyMarket leadershipBalance between middleware features and your growing IPTV service needs