PowerPoint Presentation · 2018. 6. 27. · By 2019, 80% of the World's Internet Traffic Will Be...
Transcript of PowerPoint Presentation · 2018. 6. 27. · By 2019, 80% of the World's Internet Traffic Will Be...
By 2019, 80% of the World's Internet Traffic
Will Be Video
“In five years, most of [Facebook] will be video,” CEO Mark Zuckerberg
Every social media platform has a native way to tell video stories
Directories
Retail
Travel
Publishing
Recruitment
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The ‘directory’ world
$9B market, but under pressure Annual growth of -6.5% 40% of market is Dex and YP
½ revenue from print Need to reinvent from solely
‘look up function’
The SMB digital marketing services universe
SMBs will spend $83 Billion on “Digital Marketing Services” this year
Growth market - current spend by SMBs on online video production is ~$3B, By 2020, SMBs will spend $12.8 on online video production, a 430% increase
Retail
Travel
Publishing
Real Estate
aggregators of individual/local product or service pages with organized assets & filters to search
business model that charges page ‘owners’ for page enhancements and distribution
What we mean by “listings” Mobile fuels the need for strong localized video*
Real Estate use Case:
Quality Better story structure More differentiation between
videos for similar SMB’s Motion graphics (not slide
show) Video B-rollConversion Text calls to action Interactive buttons SMB Engagement Leverages SMB assets (when
available) Automatically refreshes at set
frequencyIncreased Revenue Lower cost Scalable “living video” = native
versioning
Native social
versioning
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