PowerPoint Presentationljresourcebank.org/wp-content/uploads/2016/12/A... · Social Action....
Transcript of PowerPoint Presentationljresourcebank.org/wp-content/uploads/2016/12/A... · Social Action....
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MILLION
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SOCIAL IS A BIG DEAL
1.6M 15M 20M 31M14M
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Conversation
Learning
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B e a c t i v e P o s t V i d e o s B l o g
P r o m o t e e v e n t s L i v e s t r e a m F u n d r a i s e P a i d a d v e r t i s i n g
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Assess Strategy Operationalise Implement &
Optimise
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Let ’s be pract ical
FISHBURN 2014 © │ Jaguar Land Rover Public Affairs planning, 2014 - 15 10
• Why are you doing it? What’s your purpose?
• Who is going to be responsible? (can be a group of people)
• Do they have the right skills?
• Are they committed?
• How often are you going to post?
• What channel(s) are you going on and why?
• How are you going to monitor and ensure your page is safe?
• How seriously are you going to take it? How far are you going to go? And how quickly?
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How will you tell your story?
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Stories reveal what makes you unique
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Stories are the emotional glue that ties you to your community
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We’re good at stories
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FOR SOCIAL YOU HAVE TO THINK:
V I S U A L S T O R Y T E L L I N G
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MEET YOUR ENEMIES
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The people
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The people
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All rounder
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Events
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Social Action
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