PowerPoint Golf Ops History Example

Jeffery M. Buttitta

Prepared for Mr. Graham Norcombe & Pelican Marsh Golf Club Selection Committee

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Table of contentsJeffery M. Buttitta

1. About Jeff Buttitta and family……………………………………….………Pages 3-6

2. Objectives…………………………………………………………………………….Page 8

3. Transition to Pelican Marsh Golf Club..………………………………….Pages 10 - 11

4. Operational statistics, charts and graphs………………………….…..Pages 13 - 19

5. Vision and execution…………………………..………………………………..Pages 21 - 47

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About Jeff Buttitta

Dear Pelican Marsh Golf Club Selection Committee:

I want to begin by saying thank you for considering me as a candidate to interview for the Head Golf Professional position. I am extremely excited about this opportunity. I would also like to take this time for you to get to know my family.

• I am fortunate to have a wonderful and supportive family which I hope you will get the opportunity to meet.

• Beth and I have been married for 20 years. We have two wonderful children, Olivia, 13 and Noah, 10. Olivia is an avid Softball player and Noah enjoys playing 4th grade tackle football as well as 4th grade basketball. They have both participated in my junior golf academies.

• My wife Beth is a Mortgage Loan Consultant and has enjoyed her career for over 15 years.

• Outside of golf my career, I enjoy spending as much quality time with my family as possible.

• I have been active in our community coaching both 4th grade football as well as 14U travel softball.

• When time permits, we have enjoyed going to college football and basketball games. The kids have enjoyed our annual vacations and Disney is one of their favorite spots.

• My family background growing up was in the Italian restaurant business. My father opened our first full service family style Italian restaurant in 1966, in Champaign, Illinois.

• As a youngster, I was fortunate to grow up helping out with the business. In 1989 while at the University of Illinois, my brother and I branched out and opened an Italian Deli in Champaign, Illinois. I enjoy cooking our homemade dishes as often as possible for friends and family.

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About Jeff Buttitta

• I began my golf career at Westmoreland Country Club, Wilmette, IL. Westmoreland was founded in 1911 and has hosted events such as the Western Open qualifier and the Western Amateur.

• The second stop on my journey was at Exmoor Country Club, Highland Park, IL. Exmoor was founded in 1896 and is the third oldest club in the state of Illinois. Exmoor has hosted several U.S. Open qualifiers and in 2012 was host site to the Western Amateur. Exmoor was designed by Donald Ross.

• In 1996 I moved on to become the first assistant at the Inverness Club, Toledo, OH. Inverness was founded in 1903 and has hosted nine major championships. The 1920, 1931, 1957 & 1979 U.S. Opens were contested on Inverness. The 1973 U.S. Amateur, 1986 & 1993 PGA Championships as well as the 2003 & 2011 U.S. Senior Opens. Inverness was designed by Donald Ross.

• In 1998 I was fortunate to receive my first Head Golf Professional position at Turnberry Country Club, Crystal Lake, IL. Turnberry was founded in 1972 and has played host to several Amateur events including the Illinois State Open. Turnberry has also hosted several local U.S. Open qualifiers. Turnberry was designed by E.L. Packard.

• After spending nine seasons at Turnberry Country Club, I had the opportunity to become the Executive Director of Golf Operations at The Hawthorns Golf & Country Club, Fishers, IN. During my tenure at The Hawthorns, the club hosted two MAC Women’s Championships, LPGA Symetra Tour event and the Indianapolis Open. The Hawthorns was designed by Arthur Hills. While I have enjoyed my experiences over these past six years, I am ready to begin the next and what I hope to be the final phase of my professional journey. Serving at such a fine facility would be what I consider the pinnacle of my career. It would be both an honor and a pleasure to serve as your next Head Golf Professional.

I thank you for your consideration and time. Jeff Buttitta – PGA Professional

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The Buttitta Family

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Jeff Buttitta – Professional Highlights

• Over 22 years of professional service at five private clubs including three clubs over 100 years old.

• For the past 10 years I have been in the forefront of using technology in my teaching activities and club-fitting.

• Verified success and growth in all areas of golf operations.

• Strong ability to connect on a personal level to members and guests.

• 15+ years of successful and profitable merchandising expertise.

• Team builder/player and respected amongst my peers.

• Ability and creativity to increase participation with golf events.

• Developed successful approaches to integrate new members into golf at the club.

• Six assistant PGA Professionals I have mentored have moved on to become Head Golf Professionals with successful careers.

• Ability to attract and book high profile events. LPGA, MAC Championship, Indiana State Open, Division III Men’s Championship & Women’s Western Open.

• Served 3 years on Illinois PGA Board of Directors. Chairman of PR and Education committee.

• Selected as PGA Ambassador. Travel to destinations all over the world on site tours with members of Board or Golf Committee.

• Elected to Nike Elite Swoosh advisory staff 2003.6

Objectives

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Objectives

• Increase participation of all member families and guests in the game of golf at Pelican Marsh Golf Club.

• Introduce quality instructional programs which will lower golfers handicaps & increase golfers enjoyment of the game.

• Provide a merchandise program targeted at gaining 100% of member business and support.

• Provide a level of service to members and guests which is superior to any club. “The Pelican Marsh Golf Club offers the best overall golf experience and value I have seen”

• Provide superior event management that encourages and increases member and guest participation.

• Work closely with Pelican Marsh Golf Club’s management team to provide a fiscally prudent operation which provides good value for our annual golf budget.

• Build solid relationships with all golf members and guests at Pelican Marsh Golf Club.

• Introduce and provide orientation for new members of Pelican Marsh Golf Club.

• Develop and maintain a superior professional staff that is focused on delivering exceptional experiences and value to both members and guests.

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Transition to Pelican Marsh Golf Club

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Head Golf Professional

“Successful Golf Operations Transitions”

Operational Goals: The golf operations at Pelican Marsh Golf Club will be established to provide exceptional experiences for Club members and guests. My team will focus on maintaining and enhancing Pelican Marsh Golf Club and its traditions. My golf operations team will be committed to deliver on the expectations of the clubs members and guests, as well as club management. There will be a strong emphasis placed on enhancing the enjoyment for members and guests. We will conduct professionally run events, teach the game of golf and introduce the game of golf and programs to youngsters and new members. Stocking the latest brands and creating an aesthetically pleasing golf shop will also enhance the overall golf experience.

How I envision the transition will occur:

Hiring the golf operations staff • An initial evaluation will take place of existing staff to include professionals, golf shop staff and outside operations.• I will evaluate the existing payroll budget and determine if current budget is in line with established business model of Pelican Marsh Golf Club. Adjust if necessary.• I will list any positions to be filled on PGA links to secure the most qualified and service oriented professional staff.• Emphasis will be placed on professionalism, teaching ability, business knowledge, playing ability and overall understanding of our goals and objectives.• I will meet with and present candidates to GM and golf committee chair for hiring approval. (If required)• Offer positions to candidates fitting our search criteria.

Member & Guest Experience• Implement golf shop policies and procedures manual – To include: golf shop operations, outside operations & professional staff.• Create staff training materials to fit our vision at Pelican Marsh Golf Club in conjunction with current Pelican Marsh Golf Club training methods, goals and standards.• Set up initial meetings with GM, Golf Committee Chair, Club President and Superintendent.• Create or update social media connectivity devices such as email, FaceBook page, web site etc. This will be done to make sure we are reaching our membership with current and relevant information.• Play with the Pro – It is of utmost importance for my golf staff and I to build long lasting relationships with our members. Playing golf and connecting with members is very important. This can be

achieved by setting up a schedule where the professional staff has lunch with a group of members and proceed to play 18 holes of golf. We are in the relationship business!!

Golf Instruction & Pelican Marsh Golf Club Academy Program• Create materials under the umbrella of “Pelican Marsh Golf Club Academy” This will include programs for private individual lessons, junior private lessons, junior golf weekly summer programs, golf

clinic offerings for men, women and mixed couples. Under the Academy program will also be computerized club fitting options which will be an enhanced service to our members and guests utilizing launch monitor technology such as FlightScope or Track-Man equipment.

• Organize all teaching aids such as Ipad V-1 software, training aids, student initial profile forms etc. • There will be an emphasis on growing the game through our instructional offerings for Women and Junior Golfers.• Golf professionals will be evaluated prior to teaching and must show a proven track record with regard to instruction and be highly motivated to make golf fun for their students with the goal of adding

to their enjoyment while playing golf.

Merchandising The Golf Shop at Pelican Marsh Golf Club• Evaluate existing merchandise. This will consist of current vendors being used, product size ranges, age of merchandise etc.• If necessary, create liquidation plan to move any dated merchandise. Members would have first opportunity to purchase at reduced prices. • Reach out to the companies, sales reps and vendors we will be doing business with.• Evaluate the current golf shop fixtures, lighting, traffic flow etc. Adjust where necessary.• Learn how the golf shop has handled credit from member events etc. Create or propose policy changes if deemed necessary with the input of, Golf Committee Chair and General Manager.• Create my open to buy. This will be determined on historical data if available, the margins I am trying to achieve, how it impacts cash flow and the golf shop ROI with regard to merchandising. • Begin the promotion process to excite members about the new changes that will be taking place in the golf shop with regard to merchandise offerings and services from the golf operations staff.

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Transition to Pelican Marsh Golf Club (Continued)

Coordination of Play• Evaluate how flow of play is currently being handled. IE guests and member play. If it is deemed necessary to make adjustments for the better, create implementation plan to do so.• Determine and evaluate pace of play, how golf course has been monitored when busy, role of starter etc. Devise game plan if necessary to implement proper changes. • Are there pockets of tremendous down time on golf course? If so, is it the clubs desire to fill those voids? Possibly create game plan for junior play, couples or beginner golf times.

Golf Tournaments & Events• Examine the current golf calendar of events. If opportunity is there to complete the 2014 golf calendar, take the time to create a few new event offerings. If already in place, events will run as

scheduled with a post evaluation of each event being conducted to determine if any changes are necessary. • Evaluate prior year participation levels. Use this to help determine if any changes would be necessary to attract more members to participate. • Implement tournament check list for every event. Staffing levels, golf course set-up, event budget, prizes, set-up and coordination with clubhouse if F&B is part of the pre event or post event.• Communicate and coordinate all events with the proper clubhouse staff to assure events run in a smooth manner.

Golf Cart Fleet• Conduct a full inspection of the current fleet we have at Pelican Marsh Golf Club.• Determined how many rounds of golf are played using these carts. • Does the club lease or own the fleet? Depending on the answer, I would like to complete an analysis to determine if possible changes could be made to enhance the profitability of the club.• I would like to know what type of rotation system is in place if any. I would implement a rotation, cleaning and inspection system. Important for the life of the carts and can actually reduce liability in

the event there is any malfunction that could cause harm or danger to members or guests.• Does the club currently outsource maintenance or is maintenance performed in house? It would be important to assess current system being used to see if we can be more efficient and effective in

how we maintain the fleet.

Golf Operations Budget• I would like to immediately meet with the GM and club president to discuss in depth the golf operations budget to understand what is expected of me from both responsibility and reporting duties. I

would also like to determine if the budget has been developed in such a way to operate both fiscally responsibly while providing the proper member/guest experience that is expected from the Head Golf Professional and my staff.

• Review the past 3-4 years’ of budget performance for the golf operations to determine trends from both a positive outlook and potentially any negative directions we may be heading in. Proper implementation of changes would be created so that performance meets or exceeds the club goals.

Operational Controls and Policies• Does the golf shop utilize a POS system? An evaluation of current procedures will be conducted to determine if changes need to be implemented in this area.• Staff payroll - I would evaluate how these funds have been allocated in each position and adjust accordingly depending on direction and goals.• Evaluate other systems in place – Cash (Do we accept), inventory, member charges, resort guest charges and evaluate internal controls.

Outside Events• Evaluate clubs current policies and expectations with regard to outside events.• Determine if there is expected growth in this area.• Market through proper channels to acquire such events.• Develop and implement plan to attract high profile events to club if this is in line with the clubs vision.• Conduct a revenue analysis and forecast the profitability that the club may realize if instituted.• Work on retaining and building relationships with any existing corporate or charity groups that currently utilize Pelican Marsh Golf Club as their host club.

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Operational Statistics, Charts and Graphs

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Demonstrated track record of improving merchandise activities

• Conducted open to buy seminars for Illinois PGA professional workshops.

• Increased merchandise sales at previous two facilities TCC & HGCC on consistent basis.

• 2004 Merchandiser of the year private category IL PGA.

• 2005 National finalist Merchandiser of the year.

• Increased hard good sales by utilizing technology as training and selling aids.

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2009 2010 2011 2012

Golf Shop Sales HGCC

Merchandise Sales

Average gross profit over 4 year period has been 25%. National average is 19% - 21%.

2012 we saw an increase of over 50% in hard good sales. I introduced launch monitor and computerized club fitting. Multi vendor demo days also contributed to this spike in sales.

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Demonstrated track record of improving merchandise activities

• Increased golf shop sales at Turnberry CC from $150,000 annually to over $285,000 during my nine year tenure.

• Increased golf shop revenues were achieved through fairly priced merchandise, building member loyalty, and innovative marketing techniques.

• Appreciation holiday parties, on course games and providing current merchandise all added to the success and growth of my golf shop.

• Established a comprehensive corporate buying plan to benefit member companies and grow golf shop revenues.

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200000

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1999 2000 2001 2002 2003 2004 2005 2006

TCC Shop Sales

TCC ShopSales

Holiday sales, themed sales, tent sales, member appreciation initiatives etc were all contributing factors to my shops success. Members were treated fairly and consistently. Member feedback also lead to my merchandise successes.

190 members & 10,000 annual rounds

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Successful approaches to teaching , improved handicaps and increased golf participation.

• When I first began serving The Hawthorns Golf & Country Club, the instructional program had very low participation levels.

• Implementation of technology such as Vector Pro Launch, FlightScope and V1 video swing analysis software.

• During 6 year tenure, my professional team and I were able to grow revenues and lesson retention with measureable results. The graph below, illustrates the gross lesson revenue numbers generated from year-to -year.

• 2010 marked the first year of the Academy concept.

• The Academy included private lessons, multi-day golf schools, junior camps, on course playing lessons, custom club fitting, implementation of golf fitness and Get Golf Ready programs.

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2007 2008 2009 2010 2011 2012

Junior

Men & Women

Golf instruction and Academy HGCC

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V1 Video Coach allows me to show student his or her faults right on the lesson tee

Video and computer analysis is complimentary as part of the students learning experience.

The use of this technology when fitting equipment gives the student the reassurance that they are being fit properly and aids in their overall enjoyment of the game.

I have utilized the Vector Launch Monitor technology, Flight Scope and V1 video software. Saturday complimentary club fittings always peak my members interest and helps to sell properly fitted equipment.

It is important to Utilize technology to improve my students experience while conducting club fittings and teaching

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http://jbpga.wordpress.com/video-swing-analysis/v1-2/

http://jbpga.wordpress.com/video-swing-analysis/flightscope1/








Golf program participation growth

• Men’s Thursday league attendance increased during my six years.

• With the implementation of my 6-hole league, the ladies program saw measurable increases in participation. Ladies pre-event tip of the week was always well attended.

• At HGCC our Invitational (Member/Guest) grew to a wait list over the past three seasons. This had not been accomplished in over ten years.

• Junior golf program saw substantial growth 2009-2012.

0 20 40 60 80 100

2009

2010

2011

2012

Juniors

Ladies

Men's

Number of golfers participating in each event.

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Jeff Buttitta – PGA Professional, TPI Certified

• Rounds of golf never declined, even in years where membership numbers were down.

• All golf staff are encouraged to play golf with members and participate in section PGA events to raise the image of the staff and the club. This also adds to members enjoyment while playing golf and the desire to play more often.

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2009 2010 2011 2012

Total

Outing

Rounds of Golf over 6 month season

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Managing the golf operations budget has been a key to my success

• Proven ability to work within budget parameters as noted below with HGCC history.

• I achieved similar favorable operating results during my nine year tenure at TCC.

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460000

470000

480000

2009 2010 2011 2012

Budget

Actual

Operating expenses Budget VS Actual 4 year period

*Note* Please note, we hosted two major events in 2012 that were not part of the operating budget. LPGA Event & MAC Women's championship. We also encountered the earliest opening season in club history due to unseasonably warm weather.

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Vision and Execution

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Golf Professional Vision, Mission, and Core Competencies

Golf Operation Vision Statement:A Professional Staff that is comprised of engaging, friendly, and talented individuals who are committed to creating and delivering an exciting and innovative golf experience that will be the model by which all others in the area will follow. The staff will be dedicated to continuously implementing new and innovative ideas while being respectful of our golf and club traditions. The goal every day will be to provide comprehensive and unsurpassed services for all members.

Golf Operations Mission:To promote the enjoyment of the game of golf for our members and guests of all skill levels by aligning their interests with the expertise and structure provided by the Professional Staff. The staff will create an exceptional experience through being well trained, courteous, and pro-active in offering consistent interpersonal contact with the members and guests.

Core Competencies:An integral part of carrying through on the Vision and Mission is charting goals and defining actionable priorities in each core competency area. This has been identified as the following.Area #1 - Customer ServiceGoal - To create an exceptional member and guest experience through delivering superior customer service by knowledgeable professionals that successfully assists in creating unforgettable memories.Actionable Priorities:•Staff members are trained to anticipate member and guest needs and be proficient in learning their preferences. •Commitment to servicing all members and guests in a timely manner with all follow-ups conducted in a proper and prompt manner.•Total team focus on member and guest engagement and name recognition with a principal focus on member and frequent guests.•Continual re-enforce to staff members the importance of meeting their responsibilities and exceeding the expectations of our members and guests.•The Professional Staff leaders will continually train, coach and mentor the support staff to assure future success in all areas of the golf operation.

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Area #2 – Golf Professional StaffGoal – Assemble a Professional Staff that is comprised of engaging, friendly, and talented individuals who are committed to creating and delivering an exciting and innovative golf experience that will be the model by which all others in area will follow.Actionable Priorities:•Hire and train a staff who will be comprised of varying skill sets to assure the most well rounded group of professionals possible to carry out the duties of the Professional Staff.•Possess a comprehensive understanding of the club’s Rules and Regulations so they can uphold these rules in a positive and courteous manner.•Play a positive role in the recruiting and retention of members for the future benefit of the club.•Providing our staff members access to continuing education and networking through the local PGA Chapter & Section, as well as, encouraging involvement in their programs. Attendance at the local, regional, and national PGA Shows.Area #3 - Tournament OperationsGoal – Administer a complete tournament program for men & women through always striving to better organize the notices for events, increased content for the website, and more organized communications.Actionable Priorities:•Promote events through all possible avenues at the club, such as, Fore-tees, hard copy mailings, weekly e-blast, social media, and word of mouth promotion by the staff.•Continue to use survey data to evaluate our successes with tournaments and identify potential areas of improvement.•Seek to utilize event formats that will address all skill levels for the enjoyment of the members.Area #4 - Golf InstructionGoal – Comprehensive instructional programs with skilled instructors that keep abreast of all technological advances.Actionable Priorities:•Provide access to educational programs for all instructors to assist with staying abreast of advancing technology and the utilization of that technology.•Pursue a Learning Center and short game area to create an improved learning environment for our members and guests.Area #5 - Retail OperationGoal – A complete golf shop carrying merchandise to meet the membership and guest’s needs and desires.Actionable Priorities:•Complete line of merchandise, which is golf specific, but also offers lifestyle pieces, which will meet membership needs and desires.•Implement and communicate “New members only logo”. (If management and club officers have interest in pursuing)Area #6 - Junior Golf Goal – To support local and national junior golf programs in an effort to grow the game of golf. Offer junior programs for all levels that can be supported through incorporating SNAG golf and the comprehensive TPI Junior programs.Actionable Priorities:•Host junior golf events at the club.•Support the local junior golf programs.

Jeff Buttitta Photos & Operational Examples

“Tradition”

Having a bagpiper kick off our Invitational was always a treat for our members and guests.

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Golf carts are staged in a neat and orderly fashion with cart signs, scorecards and event rules sheet. Player check-in is made easy and inviting for each participant.


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Presentation is an important part of merchandising my golf shop.

Creating holiday themed displays always peaks our members interest. Displaying new arrivals helps to create new sales.

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Examples of merchandising the golf shop. Keeping the golf shop fresh and rotated with attractive items will keep members attention and promote golf shop sales.

I have carried many lines over the years. Stocking a wide variety of products. Some but not all include: Peter Millar, Fairway & Green, Cutter & Buck, Nike, Adidas, Tehama, EP Pro, Sun Ice, Donald Ross, Kate Lord, Lija, Straight Down, Gear, Puma & Under Armour to name a few. I stock what members like!

Operating as a well organized team allows for a smooth mistake free event. We work as one unit with a common goal of putting on a first class memorable event.

Displaying the tournament trophies helps build excitement amongst participants.

Member involvement adds to the events enjoyment 29

Well kept grounds in and around my golf operation is of utmost importance.

Setting up the golf course for events so that it is both challenging and fair for all levels of golfers is important. This will aid on building and retaining event participation.

Presentation and detail makes a difference.

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Developing juniors at an early age can instill many important traits towards their success both in golf and life.

Having a year-end sports banquet to reward and recognize our juniors is a fun tradition the kids look forward to.

Having a well organized lesson plan, that is thought out in advance, will ensure a programs success.

My instructional programs have helped produce several outstanding High School Golfers, including the Indiana Junior Player of the year. Several of our junior golfers were state finalists.

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Themed events are always a fun way to add to any events excitement.

Connecting members and helping build relationships is key to any clubs success. Providing those opportunities is what I do. 32

Memorable events leave lasting impressions. Fuzzy Zoeller helped make this post golf event a big hit!

•Bag Drop – The bag drop will be staffed during key times. On off times, bag service will be as needed via the red call button. Expectation: A staff

member will be present during peak times. During non-peak times, upon radio notification, a member of the bag staff will retrieve golf bags within

1minute. The golf bag or bags will then be placed on either a motorized cart or a push cart.

•Stairs leading to cart staging area – Expectation: These stairs will be clean and free of debris at all times. They will be checked on a regular basis.

•Cart Staging Area – Expectation: The cart staging area will be clean and presentable at all times. A min of 6 golf carts will be staged at all times.

•Bag room – Expectation: Although the bag-room is a staff only area, this area will be neat and tidy at all times. Free of debris and clutter. Bags will

be racked in appropriate locations.

•Cart Barn – Expectation: The cart barn is also a staff only area. However, this area will also be neat in appearance and presentable at all times free of

clutter.

•Push Carts – Expectation: Push carts will be maintained and kept clean and presentable. They will be cleaned after each golf round. Push carts will

have one towel, scorecard and pencil on them at the beginning of each round.

•Electric Carts (Golf) – Expectation: Golf carts will be presented in a clean fashion and be stocked at all times with a pencil, scorecard, full sand mix

containers, clean windshield, towels and clean spot free bodies.

•Entry way – (walkway between cart stage area and golf shop entrance) – Expectation: This area will be free of debris and any unnecessary clutter.

•Bulletin board outside golf shop (Informational) – Expectation: The bulletin board will be maintained on a daily basis and contain pertinent

information with regard to golf shop and golf course information.

•Driving Range – Expectation: The driving range will be stocked with golf balls during open hours. This area will also be kept neat in appearance.

Bag racks, club cleaners, seed mix, benches, clock, tee caddie and signage will be out during open hours.

•Chipping Green – Expectation: The chipping green will be kept neat at all times. Balls will be available during open hours for members and guests

use.

•Putting Green – Expectation: Putting green will be kept neat at all times.

•1st Tee – Expectation: The 1st tee will be staffed on an as needed basis and starting of groups will be done when necessary during peak or key times.

•Golf Shop Counter – The golf shop counter will be neat and presentable at all times free of debris and clutter. Expectation: This area will be staffed

with at least one shop person during business hours. Staff will be well trained and knowledgeable on golf events, product information etc.

•Golf Shop Display Floor – Expectation: the golf shop display floor will be stocked and merchandise will be displayed in an inviting professional

manner. The golf shop will be vacuumed on a daily basis at a minimum of one time.

Established service standards for all facilities and operations which enhance the member experience. (Example from HGCC)

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•Golf Pro Offices – Expectation: All offices will be clean and presentable at all times.

•Dressing Room – Expectation: Dressing room will be clean and presentable at all times when open for business.

•Lighting in Shop – Expectation: All lights will be in working order at all times.

•Scoreboard Area – Expectation: Scoreboard will be maintained on a regular basis and presentable at all times. Surrounding area will be kept up with

mulch and free of debris.

•Trophy Cases – Expectation: Trophies will be current with past years champions. Trophy case lighting will be maintained. Trophies will be cleaned

as needed and free of dust.

•Range Picker – Expectation: Range picker will be clean and neat in appearance and in safe and working order.

•Utility Cart – Expectation: Utility cart will be clean and neat in appearance.

•Staff Name Tags – Expectation: All line staff (Golf shop help, bag staff) will wear name badges at all times.

•Staff Greeting Method in shop and outside – Expectation: Golf staff will address members and guests by Mr. and Mrs. And will create a warm and

inviting atmosphere for all members and guests. Golf staff personal will warmly greet each member and guest, create expectations and will offer a

fond farewell upon departure.

•Golf Shop Phone – Expectation: The phone will be answered by the third ring and each staff member will identify themselves in a warm and inviting

manner.

•Iced Towels – Expectation: When temperatures are 75 degrees and warmer, iced towels will be available to members and guests. These towels will be

positioned by the cart staging area on a daily basis. Towels will be rolled and scent will be added to the iced towel container.

•Water Coolers – Expectation: Water coolers on the golf course and driving range will be changed every day and cups will be replenished at this time

as well. Ice will be put in these containers as well and coolers will be properly sanitized before each use.

•Sand Stations / Containers: - Expectation: Sand bottles will be kept full (Schedule established). Ranger will make hourly sweeps to insure sand

bottles remain full for every golfer passing the stations.

•Garbage Cans (Outside of cart barn) – Expectation: Garbage cans will be emptied on a daily basis or as they are filled.

•Staff Uniforms – Expectation: All golf operations personal will be in uniform and neat in appearance.

•Information Flat Screen (Golf Shop) – Expectation: Monitor will have current and compelling information scrolling at all times. Pace of Play –Expectation: Maintain established standard of 4 hours per 18 hole round. Utilize Visage as well as rangers to insure pace of play is acceptable for all

golfers.

Established service standards for all facilities and operations which enhance the member experience. (Example from HGCC)

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The Hawthorns Golf and Country Club

Golf Shop E-News November 2012 Volume 1, Number 1

In This Issue

Winter Scores

Winter Play and Winter tips

Holiday shopping and

member appreciation party

Golf Pro's Tip of the Month

Contact Us

Jeff Buttitta – Director of Golf

[email protected]

Tim Kvantas – Head Golf Professional

317-845-0330 – Golf Shop

Important Links:

www.hawthornscountryclub.com

www.Nikegolf.com

www.callawaygolf.com

HGCC Golf Events

Upcoming Events

Results

Winter Golf Scores With winter upon us, it does not mean we all stop playing golf. If you

plan to play winter golf in climates that are considered in season

(Florida, California, Arizona etc.) It is required by the IGA that these

scores be posted in the Spring at your home club. Some facilities are

linked to our system but most are not. If your scores are not

automatically sent to the IGA, please keep track of these scores and

bring to the golf shop next Spring 2012. You may also fax or e-mail

your scores to me at your convenience and I will put them into a

temporary database until they can be posted. Please phone me or e-

mail me with any questions.

Winter Play and Winter Tips

If you plan on playing golf over the

winter but do not know what facilities

you can play, I may be able to help.

Although winter reciprocal golf is getting

tougher, some very nice facilities still

allow members from other private clubs

to play. If you are traveling to a specific

area and are need of help provide me

with a list of facilities and I will see what

I can do to help. I will need to know

what day you would like to play, what

time, how many players are in your

group (4 Max) and male or female. It is

also helpful if you can provide me with

at least three options. 1st choice, 2nd

choice etc. For those of you who will be

stuck in the Chicago area for most of

the winter like me, I offer you the

following tips: 1) Try to stay flexible.

You can do so by stretching daily

(Consult your doctor on the proper

technique). 2) If you have an open

space, swing a weighted club for about

one half hour a day. 3) Find a driving

range that has heated stalls (There are

a few in the area). 4) Putting indoors

can be very beneficial as well. Make

sure you do not try this on shag carpet

or come Spring, you will never get the

ball by the hole!!!!

Student Profile Evaluation – Pre lesson form.Student Name:Email Address:Phone Number:•Date of First Lesson: •Current Handicap:•Highest Score:•Lowest Score:•Estimated scoring average:•I play ________ rounds of golf per week.•Area of weakness (What needs the most work):•Strongest area (I feel I am strong with this part of my game):•Average driver distance:•Goal I would like to achieve from golf lessons:•I have taken _________ golf lessons in my lifetime.•I have played the following sports:•I have the following physical limitations:•My current golf equipment was custom fit to my swing: Yes or No (Circle one)•I incorporate golf fitness exercises into my daily work-out routine: Yes or No (Circle one)•I can dedicate_______ # of days to practice.Please fill out this student profile form and return back to Jeff Buttitta – PGA Golf Professional. You can either email or fax to me. Email [email protected] Fax = 317-845-9051.Jeff ButtittaPGA ProfessionalExecutive Director of Golf OperationsThe Hawthorns Golf & Country Club

36

http://www.mytpi.com/

http://www.mytpi.com/

mailto:[email protected]

37

THE HAWTHORNS GOLF & COUNTRY CLUB 2012 Adult Golf Academy offerings

Couples Academy

Wed. May 13

th 5:30 p.m. FREE CLINIC

Wed. May 20th

5:30 p.m. FREE CLINIC

Wed. May 27th

5:30 p.m. $60.00 for 4 hours of instruction per student

Wed. June 10th

5:30 p.m.

Wed. June 17th

5:30 p.m.

Wed. June 24th

5:30 p.m.

Sessions will cover full swing, short game, bunker play and course management

$80.00 per student social member for 4 hours of instruction.

$60.00 per student for 4 hours of instruction.

Each session will be 1 hour in duration

*Note* pricing is for each individual student

Men’s Academy

Tues. May 5


Tues. May 12th


Tues. June 2nd

6:00 p.m. $75.00 for 6 hours of instruction

Tues. June 16th

6:00 p.m.

Tues. June 23rd

6:00 p.m.

Tues. June 30th

6:00 p.m.




Each session will be 1.5 hours in duration

Women’s Evening Academy

Designed for the working woman Thurs. April 30


Thurs. May 7th


Thurs. May 14th

5:30 p.m. $60.00 for 4 hours of instruction

Thurs. May 21st 5:30 p.m.

Thurs. May 28th

5:30 p.m.

Thurs. June 4th

5:30 p.m.





38

Women’s / Intermediate - Advanced Academy

Wed. April 29


Wed. May 6th


Tues. May 12th

9:00 a.m. $60.00 for 4 hours of instruction

Thurs. May 14th

9:00 a.m.

Thurs. May 21st 9:00 a.m.

Tues. June 2nd

9:00 a.m.





Women’s No Worries League

Laid back carefree atmosphere of golf instruction

Fri. May 15th

9:15 a.m.

May 22nd

May 29th

June 5th

June 19th

June 26th

July 10th

July 17th

July 24th

July 31st

August 7th

August 14th

August 21st

August 28th

Lunch & Awards to follow in the Arbor Grill





39

Open-to-buy sheet (Example)

COM PANY COM PANY

LINE/COLORS LINE/COLORS

SHIP DATE SHIP DATE

SOLID POLOS 38 $900.00 10 $200.00 10 $239.00 SOLID POLOS 24 960.00 24 $960.00

FANCY POLOS 52 $1,700.00 22 $730.00 14 $450.00 30 $900.00 36 $1,409.00 24 $768.00 30 $960.00 30 $960.00 FANCY POLOS

LONG SLEEVE LONG SLEEVE 9 360.00 9 $360.00

T-SHIRTS T-SHIRTS

SWEATERS SWEATERS

SWEATER VESTS SWEATER VESTS

SWEATSHIRTS SWEATSHIRTS

SUBTOTAL 90 $2,600.00 32 $930.00 24 $689.00 0 $0.00 30 $900.00 36 $1,409.00 24 $768.00 30 $960.00 30 $960.00 0 $0.00 SUBTOTAL 33 1,320.00 33 $1,320.00

SHORTS SHORTS

PANTS 12 $681.00 PANTS

SUBTOTAL 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 12 $681.00 SUBTOTAL 0 0.00 0 $0.00

SHORTS 48 $1,270.00 SHORTS

PANTS PANTS

SUBTOTAL 0 $0.00 48 $1,270.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 SUBTOTAL 0 0.00 0 $0.00

JACKETS JACKETS

WIND VESTS WIND VESTS

RAIN SHIRTS 12 $930.00 RAIN SHIRTS

SHORTSLV WIND 8 $540.00 SHORTSLV WIND

LNGSLV WIND/SWEATER 12 $930.00 LNGSLV WIND/SWEATER

RAIN SUITS 3 $263.00 RAIN SUITS

SUBTOTAL 0 $0.00 0 $0.00 0 $0.00 35 $2,663.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 SUBTOTAL 0 0.00 0 $0.00

TOTALS 90 $5,200.00 80 $4,400.00 24 $1,378.00 35 $5,326.00 30 $1,800.00 36 $2,818.00 24 $1,536.00 30 $1,920.00 30 $1,920.00 12 $1,362.00 TOTALS 33 $2,640.00 33 $2,640.00

Corbin - Slacks

In St ock

25-M ar

OPEN TO BUY: $17,000

TOPS

PANT PROGRAM

OUTERWEAR

APRIL - AUGUST

15-M ay

Bugatchi

Blk, Blu, Orng

Callaway

St r ipes

15-Jun

Cutter & Buck

Nvy, Lt Blu, Orng, Wht

1-Jun 25-Apr

Greg Norman

Lit e Green, Whit e

25-M ay

Callaway

C-Block/ St r ipe

25-M ar

Sun M ountain

Solid Colors

Bugatchi

BOTTOMS

1-Apr 25-M ar

Pale Salmon, Pale Blu

15-Apr

Greg Norman Greg Norman

Spring Colors Navy, Red, Orange Blk, Vanilla, Blu

15-M ar 15-Apr

Grn, Blk, Red, Blu

Cutter & BuckCutter & Buck

40

DAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

DATE 25-Jun 26-Jun 27-Jun 28-Jun 29-Jun 30-Jun 1-Jul

EVENT JR. GOLF LADIE'S LEAGUEJR.GOLF/MEN'S

CLUB/CLEAN PICKClean Pick

Jordan 6:30am-1:30pm

Marcus

John

Evan 7am-2pm 7am-2pm

Jake Yeager 8am-3pm 7am-2pm 6:30am-1:30pm

Logan 7am-2pm 3-close 6:30am-1:30pm

Sam 7am-2pm 7am-2pm 1:30pm-close

Geno 1:30pm-close 1:30pm-close 5-close

Nafis 1:30pm-close 1:30pm-close 3:00pm-close

Teddy 3pm-close 8am-3pm 3pm-close

Jake Miller 1:30pm-close 4-close

Ross 1:30pm-close 7am-2pm 1:30pm-close 3:00-close

Zach 3:30-5:30 6:30am-1:30pm 5pm-close

Ryan 9am-2pm 9am-2pm

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

NAME 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr

Chris 11am- 4 11am- cl 8am- 5 9am - close 8am- 4 8am- 4

Pete 2- close 8am- 4 11- close 9am - close 11am- cl 10 am - 6

Steve 11am- 5 11am- 5 (shop) 8am- 5 9am- 5(shop) 8am - 2 12 - close

Amy 12 - 6pm 11- cl 10am- 5 9am- 5 8:45 - 2

Brooke 2- close 2 - close

Chris:219-508-

2945Darcy:

317-519-

5489Christina:

317-431-7056

Pete:765-860-

2972Brooke:

317-679-

5177Rachel:

6 6 9 8 6 35

Staff Schedule (Examples)

41

May Golf Events

Tuesday, May 1st~ Greens Aerification

Saturday, May 5th ~ Apple/Arthur Hills Match Play begins

Wednesday, May 9th ~ Ladies Opening Day 9:30 Shotgun Thursday, May 10th ~ Men’s Club Opening Day (Demo Day 2-5 pm @ Range)

Saturday, May 12th ~Men’s Opening Day Shot gun 9:30 a.m. Thursday, May 17th ~ Short game- Putter/Wedge Fitting (3-7 pm) Saturday, May 19th ~ 3 Guys & 1 Gal Event 1:00 pm Tee Times

Saturday, May 26th ~ Hawthorns 500 7:00 am Tee Times May 29th- June 3rd ~ LPGA Symetra (All Facilities Closed)

*PLEASE REPAIR AL BALL MARKS, REPLACE DIVOTS AND RAKE BUNKERS*

Inserted into golf cart message holders

42

MERCHANDISE

SPECIAL ORDER FORM

DATE:

CUSTOMER NAME:

MEMBER NUMBER: _________________ ORDER#_____________________

PHONE NUMBER: Home ( ) Other ( ) _______________

ORDERED FROM (Staff Member):

COMPANY NAME:

COMPANY ACCT. # ________________ COMPANY PHONE # _______________

ORDER DATE (When Placed):

CUSTOMER SERVICE AGENT:

DESCRIPTION OF PRODUCT (INCLUDE STYLE NUMBER)

_______________________________________________________________________

LOGOED: ( ) NO ( ) YES ( ) LEFT CHEST ( ) SLEEVE

( ) CREST ( ) “THE HAWTHORNS” ( ) OTHER. Explain________________

PRICE QUOTED…………….$ (DOES NOT INCLUDE TAX OR SHIPPING)

(TAX & SHIPPING CHARGES WILL BE ADDED

UPON RECEIVING MERCHANDISE)

EXPECTED SHIP DATE:_____________________

METHOD OF PAYMENT: Price of product(s) $____________________

( ) Member Charge

( ) Credit Book Tax $_____________________

( ) Credit Card

( ) Cash or Check Shipping $_____________________

Total Amount $_____________________ **UPON RECEIVING ORDERED MERCHANDISE, REMEMBER TO IMMEDIATELY CHARGE THE CUSTOMER FOR THE

MERCHANDISE RECEIVED. STAPLE COPY OF RECEIPT TO THIS FORM.

**IF THE ORDERED MERCHANDISE IS BEING PAID FOR IN CASH, CREDIT CARD OR CHECK, WHEN PRODUCT

ARRIVES, TAG IT AS (HNBC) HAS NOT BEEN CHARGED OR IF IT HAS BEEN PREPAID FOR, TAG IT AS (HBC) HAS

BEEN CHARGED.

43

2010 ABOG ANNUAL RETREAT Monterey, California January 7-10, 2010

Thursday, January 7

5:00 a.m. Meet at Arbor Grill 5:30 a.m. Board charter bus to Indy airport from The Hawthorns 7:30 a.m. Depart Indianapolis International Airport – Southwest Flight # 2675

Passengers Include: (14) Al Martell Keith Bowman Jeff Buttitta

Russ Dilley Jim Duncan Steven Hayward Rose Johnson Britten Killinger Jim Martin Angela Ostrowski Scott Reed Ron Sheppard Rob Smith Randy Staton – Not on Bus

Tony Watt – Not on Bus John Watts

10:50 a.m. Arrive at San Jose Airport – Southwest Flight # 2738. Board charter bus. Travel

to Winery. Approx 90 Minute drive. 1:00 p.m. Wine Tasting at Pessagno Winery – Salinas, CA. 2:30 p.m. Board Charter Bus to The Inn at Spanish Bay.

Pebble Beach Resorts – The Inn at Spanish Bay www.pebblebeach.com 2700 17 Mile Drive Pebble Beach, CA 93953 831-322-6469 831-648-7893 (Fax) The Hawthorns will pay for the rooms, tax, gratuities, group meals and golf on Friday and Saturday. Guests are responsible for incidentals. To be guaranteed by individual credit card upon check-in.

3:00 p.m. Arrive Spanish Bay – Please leave golf clubs with Concierge.

3:00 – 5:00 p.m. Free time before dinner. Suggestions: Pebble Beach Golf Shop, Spanish Bay Fire pit experience, Bagpiper at 4:30.

5:00 pm Sticks Restaurant at Pebble Beach – Food, Spirits & Football!!!. Casual attire.

Annual Board Retreat Prepared Materials

44

The Hawthorns Golf & Country Club Monterey, California January 7-10, 2010

Transportation Schedule San Jose – Spanish Bay

Thursday, January 7

10:50 a.m. Arrive in San Jose CA -Southwest Flight #2738 from Denver (16) passengers 11:30 a.m. Mr. Watt arrives on Continental Flight # CO1407 from Houston 12:00 p.m. -Transfer 17 people to Pessagno Winery from San Jose airport 2:30 p.m. -All 17 Passengers will then Transfer to The Inn at Spanish Bay

Friday, January 8 6:30 a.m. Transfer from The Inn at Spanish Bay to

Monterey Peninsula Country Club -17 people and golf clubs 12:00 p.m. Transfer 4 non golfers back to The Inn at Spanish Bay 5:15 p.m. Transfer from The Inn at Spanish Bay to Monterey Peninsula Country Club -4 people (These are the non golfers in the group) 8:45 p.m. Transfer from The Monterey Peninsula Country Club to

The Inn at Spanish Bay 17 people and golf clubs

Saturday, January 9 11:00 a.m. Transfer from The Inn at Spanish Bay to

The Preserve at Santa Lucia -13 people and golf clubs

5:15 p.m. Transfer from The Inn at Spanish Bay to

The Preserve at Santa Lucia -4 people (These are the non golfers in the group)

8:45 p.m. Transfer from The Preserve at Santa Lucia to The Inn at Spanish Bay

-17 people and golf clubs

Sunday, January 10

10:45 a.m. Transfer from The Inn at Spanish Bay to

San Jose Airport -16 passengers and baggage/golf clubs -Mr. Tony will depart earlier to catch flight back to Houston

10:35 a.m. Arrive at Indianapolis International Airport -Southwest Flight #1791

45

2011 18 Hole Ladies League The Hawthorns Golf & Country Club

Wednesday, August 3rd

, 2011

Tee Times Starting @ 8:30am

Rules & Information

FORMAT: Spirit of the USA

In teams of four, each player will be assigned a specific color. The

team score will be the net score of the player whose color is assigned

to that specific hole. Each player will have four holes assigned to them

and two holes will be “free” where any player’s score may be used.

ON COURSE EVENTS: *$10 Member charge, paid out in Shop Credit

Most Fairways

Fewest Putts

Use Pro’s Hole on # 5

Straightest Drive on Hole # 13

TEES: All play will be from the BURGUNDY TEES.

Rules: - All ties will be broken by a scorecard playoff

starting with total back nine score, then total front nine score, then

18th

hole backwards.

- ALL USGA RULES ARE IN EFFECT.

Please return all scorecards to golf shop after completion of play.

** All event payouts are in shop credit. **

************************************************************************

“Taking your MAX” (Equitable Stroke Control/ESC):

ESC sets a maximum number that a player can post on ANY hole depending on the

player’s Course Handicap. ESC is used ONLY when a player’s actual or Most Likely

Score exceeds their maximum number based on the following table: 18-Hole Course Handicap Maximum # Posted on Any Hole

9 or less Double Bogey

10 through 19 7

20 through 29 8

30 through 39 9

46

USA RED EUROPE BLUE

Men’s Closing Day

Saturday, September 29th

, 2012

8:30 Tee Times

Format: Modified Ryder Cup format. 3 separate 6 hole matches

Holes 1 - 6: Yellow Highlight Four-ball (better-ball match)

Four Ball is a match pitting two teams of two players (a total of

four balls being played) against each other using better-ball

scoring. Handicap – Full allowance off lowest player of 4.

Holes 7 - 12: Blue Highlight Foursomes (alternate shot)*

Twosome alternate shot. (2 balls in play). Handicap – 50% of

partners combined.

Holes 13 - 18: Orange Highlight Individual match play. Handicap

– Full allowance off lowest player of the 2. Strokes where they fall for all matches.

* Individual matches are 1 VS 3 & 2 VS 4 as stated on scorecard

*During the foursome matches, players will select who will tee off the odd numbered

holes and who will tee off on the even numbered holes.

Points: Win match = 1 point, Ties = ½ point, Loss = 0 point

Men’s Club - 2 points if you are on winning team, 1 point if on losing team

- 1 point per player if you win Better Ball Match

- 2 points per player if you win Alternate Shot

- 3 points earned if you win individual match

Rules: All USGA and local rules are in effect.

Tees: All play will be from the GREEN tees.

Entry Fee: $30 (Non Men’s Club only) – includes closing toast & golf shop

credit for winning team.

47

THE HAWTHORNS GOLF AND COUNTRY CLUB

2011 JUNIOR GOLF ACADEMY PROGRAM

As the Director of Golf Operations, I am very proud and excited to announce the 3rd

annual “Hawthorns Junior Golf

Academy” program for 2011. Our junior golf programs will be directed by the Hawthorns Director of Instruction,

Bob Prange. Our simple goal is to be the best and to be recognized as the premier junior golf program in the state

of Indiana. The Hawthorns Junior Academy has been designed so the junior golfers receive quality instruction and

knowledge of rules and etiquette while learning to conduct themselves in a professional manner and above all,

enjoying and having fun playing the lifelong game of golf.

This year, the program has been revamped to make it easier to schedule your kid’s activities. We will strictly have

weeklong sessions that will go from Tuesdays – Fridays. Tuesdays, Wednesdays, and Thursdays will be dedicated

to instruction, and skills challenges. Fridays will be skills challenges and play day. Little Linkers golf sessions will

also be offered for kids ages 3 -6.

In each of our programs, every junior golfer will receive daily individual instruction in both full swing and the short

game. Learning the rules of golf and having the proper etiquette will also be emphasized.

Please fill out the enclosed form(s) for your junior golfers and return them to the golf shop. All of the camps will

have a limited number of spaces available, so if you have a desired week and/or time, sign ups will be on a first

come, first serve basis. A discounted rate is offered if you sign your child up for multiple sessions.

Our program options will be as follows:

* (6) one week sessions will be offered

* A one week session is Tuesday through Friday

* The time will be from 8:45 a.m. – 11:15 a.m.

* These weeklong sessions consist of kids from ages 7 - 14

* There will be Boys only and Girls only sessions offered

* Fridays will be strictly skills challenges and play days

* (4) Little Linkers Golf sessions – Tuesdays only – 4:00 p.m. – 4:40 p.m. or 4:50 p.m. – 5:30 p.m.

* Weekly prizes for competitions and golf trivia

Sincerely,

Jeff Buttitta – PGA Director of Golf Operations

PowerPoint Golf Ops History Example

Documents

Transcript of PowerPoint Golf Ops History Example