Powerful Twitter strategies

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Powerful Twitter StrategiesLilach BullockCo-Founder of Comms Axis

@lilachbullock

#bigsocial @BigSocialConf

www.commsaxis.com

https://twitter.com/hashtag/DigitalSpring?src=hash

https://twitter.com/hashtag/bigsocial?src=hash

https://twitter.com/BigSocialConf

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Quick IntroSome background info

#bigsocial @lilachbullock @BigSocialConf www.commsaxis.com



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Who Are We?

Co-Founded by Forbes magazine’s social media power influencer, Lilach Bullock, and experienced industry specialist, Dan Purvis

100% of business from referrals

100% client references

Full service digital marketing agency: Social Media Marketing & Content

Creation Digital Training Speaker Services

Digital intelligence experts

Digital content specialists

We have our fingers on the digital pulse

www.commsaxis.com

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How Do We Help Our Customers?

We apply our Digital Intelligence to and for our customers, not just fancy metrics and outputs.

We practice what we preach to drive engagements that matter.

www.commsaxis.com Ask us later to find out more!

We do this by providing best-in-class social media and digital marketing expertise to maximise our customers’ ROI and take the risk out of their social spend.

Listening

Support

Relationship-building

Promotion Advertising

Engagement

Conversations

Awareness

Learning

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Followers are loyal

A community built on shared interests means low churn and your audience stays intact.



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It’s all about ENGAGEMENT!



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But without a following, that’s a challenge



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Back to basics

Don’t run before you can walk

Set realistic expectations: it takes time and effort, and will not happen over night

People buy from people they know, like and trust




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Get your handle on it


@

Products

@

Business Cards

@

Merchandise

Transport

@



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Twitter tips

Customise

Be consistent with your brand

Utilise the bio space with relevant key words

Use Twitter’s search features

Build lists of key people and brands

Search via hashtags for relevant content and like-minded people

Make your tweets interesting, funny or useful

Use #hashtags

Tweet frequently

Send tweets at relevant times in the day/night

Don’t use all the 140 characters if you want people to retweet




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Example of a branded bio




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My optimised bio




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Please ReTweet

Engage with your followers and ask them questions

Share content from followers and also from target audience

Retweet interesting posts

Don’t be afraid to ask people to retweet yours

Participate in conversations

Get targeted followers




Leverage influencers’ reach

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A/B test your tweets

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What can you test?

Headlines

Hashtags

Time of day

Which day?

Plain updates? (without links)

Tweets with images/videos/vines

Questions?




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Competition TimeContests and promotions still produce

consistently better engagement rates, click-throughs and brand awareness




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The value of contests

Increase engagement

Build brand awareness

Incentivise people to follow & share content

Increase traffic

Help grow a list

Increase leads

Increase sales




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Competition tips Set goals

Engage with target audience

Choose the right type of competition

Software

Use hashtags

Cross promote via different social media networks

Maintain momentum

Images/design

Prize(s)

The rules!

Extend competition




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Twitter Advertising




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Promoted account in who to follow




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Promoted accounts in search


Increases the reach of Promoted Accounts campaigns

Shown to users with high intent, who are ready to take action



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Promoted accounts in timeline


What it is Ad format runs in the home

timelines (on mobile & desktop) along with a tweet

What it does Puts your business in front of

more people and gives them a specific reason to follow you

Example Now Barista Bar can explain to

coffee lovers what they’ll get by following its account



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Tell users why they should follow you


Include the word ‘follow’ Be direct in asking people to

follow your account

Provide a clear reason to follow your account Explain the value you will bring to

their Twitter experience

Run offers and contests Highlight special offers or

contests that are exclusive for your followers



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www##bigsocial @lilachbullock @BigSocialConf www.commsaxis.com

Don’t offer any distractions



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Target @usernames


What it does Allows you to target Twitter

users that look like the followers of specific accounts

E.g competitors, influencers, industry media and events

How to use it Add at least 10

@usernames to broaden your reach and get good value

Use the ‘Expand your reach’ tool for suggested @usernames similar to the ones already included



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Twitter ToolsLeverage the free and paid tools to save you

time, measure and maximise your results online




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Hootsuite

Manage multiple accounts

Tweet scheduling

Custom Columns

Analytics




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Buffer

Manage multiple accounts

Optimum time scheduling

Can also schedule to Pinterest

Tweet scheduling

Analytics




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Social Oomph

Recurring scheduled tweets

Automatically send DM’s to new followers

Automatically follow back

Purge delete inbox

Multiple accounts

Vet new followers#bigsocial @lilachbullock @BigSocialConf www.commsaxis.com



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Manage Flitter

Clean up and manage who you follow

Find out who isn’t following you back

Find out which inactive accounts you follow




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Commun.it

Manage Twitter lists

Manage Twitter relationships

Focus on your top influencers and supporters




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Talkwalker

Social Media Monitoring & Analytics

Social listening

Sentiment

Share of voice/engagement




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TweetChat

Monitor and chat about one topic at a time

Automatically places the hashtag

Smart pausing and real time




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Vite

Create events and groups on Twitter

Send invitations, sell tickets, create guest lists & name tags

Post event survey




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Twtpoll

Social media polls

Questions, quizzes

Photos, videos




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Hashtagify

Search and find the best hashtags

Find influencers

Hashtag analytics




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Twitter Advertising

Optimise your campaigns

Reporting


Soda



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And how not to do it!#fails




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Reputation: Does your SM strategy need a re-think?!

#ASKJPM November 2013 – not all engagement is good!




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Reputation: Think about capitals




Powerful Twitter Strategies

Lilach Bullock

@lilachbullock




Powerful Twitter strategies

Social Media

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