Powerful Strategies For Marketing Online
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Transcript of Powerful Strategies For Marketing Online
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Powerful Strategies
for
Marketing Online
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When it comes to marketing business online, understand that there are multiple strategies for marketing online.
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When used effectively, there are 3 in particular that have skyrocketed the businesses of top internet entrepreneurs; and will also serve you well if you master these strategies.
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I'm going to give you a brief overview of Three powerful strategies when marketing online, as well as give you the pros and cons of each strategy…
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So that you can make a well informed decision after you do your due diligence in research online marketing for yourself.
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You may be wondering what is so cool about marketing online.
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Simply put, it's the marketing of your product/service leveraging the power of the internet instead of running around passing out business cards and flyers around town.
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In today's information age, more and more people are depending on the internet to get information.
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Whether it's to solve a problem or buy something, more people are 'shopping' for their answers online.
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One of the benefits of marketing online is that the world is at your fingertips! What better place to find prospects for your business?
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There are many ways to market online, but I will discuss 3 powerful strategies that anyone who plans on doing any type of online marketing for the longterm will come across at some point in his/her venture.
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Video Marketing
PayPerClick Marketing (PPC)
Article Marketing
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Note: Each strategy works, if you apply them correctly. It's all about which one(s) work for you, based on your level of expertise and budget.
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Video Marketing
One of the most powerful marketing strategies out there, video marketing is the closest thing you can get into creating a lasting connection with your prospects online.
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They can put a face and a voice to your name; so they will feel that they have a better sense of who you are as a person.
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Typically 12 minute long videos are all that's needed, for attention spans of most people are very short these days.
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Search engines like videos. Videos of topics typically rank higher results than topics containing only text.
Benefits of Video Marketing
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Due to the advancements in technology, information flows faster than ever before and our attention spans are getting shorter.
Benefits of Video Marketing
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It is easier to catch someone's attention using an effective video versus having them read a bunch of paragraphs.
Benefits of Video Marketing
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If you're shy, or uncomfortable in front of the camera, it will show through the video; and you may not even be aware of any distracting mannerisms you display.
Challenges of Video Marketing
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You may be tempted to rerecord your video more times than necessary, because you may feel that it isn't quite perfect. The anxiety from trying to achieve "perfection" can make you less productive in the long run.
Challenges of Video Marketing
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Just remember, if you have great content to share, your prospects may not even notice or care of any fidgeting you may do in your video. Lead with value in your video, and you will be fine.
Challenges of Video Marketing
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PayPerClick Marketing, or PPC Marketing, is known to be the marketing strategy of choice for someone who wants to build a down line in his/her network marketing company relatively FAST.
PayPerClick Marketing
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If you're not familiar with what PPC is, next time you decide to look something up via Google, Yahoo, Bing, or any other search engine, pay attention to the ads that are on the righthand side of the page.
PayPerClick Marketing
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Those ads are posted by businesses and every time someone clicks the ad, the business gets charged; thus the term, pay per click.
PayPerClick Marketing
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Instead of looking for prospects interested in your business opportunity, your prospects will already be looking for your opportunity.
Benefits of PayPerClick Marketing
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Your prospects will be more targeted since the keywords you attach your ads to will be directly related to the audience you're trying to capture.
Benefits of PayPerClick Marketing
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There may be thousands of people searching for YOUR company already! Why waste time chasing down friends and family when interested people are at your fingertips?
Benefits of PayPerClick Marketing
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In a noncompetitive niche, ppc marketing works fast, so you will know how effective your marketing is within dayssometimes hours after you launch your ads.
Benefits of PayPerClick Marketing
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PPC is not recommended if you are new to online marketing. Without special training and a budget to work with, you can easily throw money away in no time…especially if you're in a highly competitive niche. But with the proper training, PPC is insanely powerful.
Challenges of PayPerClick Marketing
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Article Marketing is the strategy of writing articles and posting them on article sites for your targeted audience to find your content.
Article Marketing
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This strategy consists of writing 350400 word articles that are keywordtargeted for your audience.
Article Marketing
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The article body is where you give readers valuable content to take in. You do not pitch your product or opportunity in the body.
Article Marketing
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There is a section at the end of each article you write where you can provide your sales pitch. You may provide a URL to your sales page, website, or whatever link you may choose.
Article Marketing
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Article marketing is very cost efficient, since all you need to do is to sign up to an article submission site and just write.
Benefits of Article Marketing
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Effective marketers know the importance of building their value by providing as much valuable content as possible for their audience.
Benefits of Article Marketing
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Article marketing is a VERY inexpensive way to build your value and share it with the world.
Benefits of Article Marketing
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Article Marketing can be time consuming, depending on what you are writing about. If you have not built any value for your audience, you will need to do research prior to writing your article.
Challenges of Article Marketing
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The article submission sites that provide the best targeted traffic have stricter guidelines than others. If you do not follow them, your articles will not get approved.
Challenges of Article Marketing
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The approval time also varies, so be aware that on some sites, your content may not get published for at least a week from the day that you submitted it.
Challenges of Article Marketing
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The common denominator for each of these strategies is the importance of providing VALUE to your prospects on a CONSISTENT basis.
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Without consistent value, you will not be able to build the trust that is necessary for people to want to do business with you.
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Marketing business online can be very rewarding using any of the above strategies; just keep in mind that it does require proper training, like any skill set.
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If you want to learn more about how these strategies for marketing online can benefit you as it already has for me and thousands of other online marketers, go to…
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