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HOWto create

POWERFUL

PRESENTATIONS

Akash Kariawww.CommunicationSkillsTips.com

Sim le, Eas , uick

10 Step System for Creating GreatPresentations and S eeches

Even when you dont have much time!

http://localhost/var/www/apps/conversion/releases/20121120192253/tmp/Downloads/www.CommunicationSkillsTips.comhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/Downloads/www.CommunicationSkillsTips.com

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The Promise:In this short e-book, you will discover a step-by-step

proven plan which teaches you how to create powerful

presentations and speeches even when youre running out

of time!

When you follow this 10 step system, you will be able to

easily and quickly create presentations which engage,

motivate and inspire your audience.

If you find this e-book useful, then please share this e-book

to your friends and colleagues because Id appreciate it.

Akash. P. Kariawww.CommunicationSkillsTips.com

http://www.communicationskillstips.com/http://www.communicationskillstips.com/http://www.communicationskillstips.com/

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Step 1:

Before you begin writing a single word of your

speech or start designing your Powerpoint

slides, you must identify the purpose of your

presentation. Knowing the objective of your

presentation will help you decide which points

to include in your presentation and which ones

to toss out. As a result you will be able to

deliver a focused presentation that drives home

your key message.

To help you identify the purpose of your

presentation, ask yourself:

Whats Your

Purpose?

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What do I want my audience members

to do, think and feel after the end my

your presentation?

What information does the audience

expect me to cover?

Identifying the purpose of your presentationmay sound like a very basic step, but it is

crucial to the success of your presentation. For

example, I once attended a recruitment talk by

an organization that I was hoping to work for.

The presenter believed that her purpose was to

give us (her audience) as much information

about the company as possible. Therefore, she

spent the better part of an hour talking about

company's timeline, starting with when it was

founded and detailing all the events that had

allowed the firm to become one of the largest in

Asia. The audience's purpose for attending the

talk was to find out what sort of benefits they

could get from working with one of best firm's

in Asia. Unfortunately, the presentation was a

complete failure because the presenteridentified the wrong purpose.

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The lesson here is simple yet powerful: Make

sure you identify the correct purpose of your

presentation.

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Step 2:

Presentations are not about the speaker. They

are about the audience. Presentations and

speeches should be about the value that the

speaker can add to the audience members lives.

Therefore, you should spend some time

researching who your audience is and how you

can add value to their lives.

It is best to know who your audience members

are early on because this information will help

you decide which examples will be most

relevant, how much time you should spend

addressing each point and what objections and

Whos Your

Audience?

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questions you need to address in order to

persuade your audience.

If you already personally know most of the

people who will be attending your presentation,

then this step will most likely take only a

couple of minutes. However, if you are invited

to speak at a large conference, then this step

may take a lot longer because you may need to

send out a pre-event questionnaire to find out

more information about your audience

members. Below are a couple of questions that

will help you find out more gather importantinformation about your audience:

Who will be in your audience?

(Age/Occupation/Gender/Education Level)

How many people will be attending yourpresentation?

What are they expecting from you?

How much knowledge do they have of the topic

you are talking about?

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If you are trying to persuade them, what are the

possible objections you will face?

If you are trying to inform them, what

difficulties will they have in understanding?

Can you interview any audience members in

order to include their stories and experiencesin your presentation?

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Step 3:

Once you have identified your purpose and

gathered some information about your

audience members, you need to create your

Core Message. Your Core Message is the most

essential concept/idea in your speech. Which

one concept/idea do you want your listeners to

understand and remember? Or, alternatively,

what one single action do you want your

listeners to take after they have heard your

speech?

Write Your Core

Message in lessthan 20 words

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To help you identify the core message of your

speech, answer these questions:

If your audience was to forget everything

else that you said, what is the one single

thing that you would want them to

remember?

If you are delivering an informative

presentation, then what one piece of

information do you want your audience to

remember?

If you are delivering a persuasive presentation,

then what one point are you trying to prove?

If you are delivering an inspirational/

motivational speech, what action do you want

your audience members to take at the end?

You should be able to write out this core

message on a piece of paper in less than 20

words. If it takes you longer than 20 words to

explain your Core Message, then it is not clear

enough.

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Step 4:

After you have written down your Core

Message, write down several key points thatyou can use to support your Core Message.

For example: if you are pitching a

new business to a group of venture-capitalists,

then your key points might be:

(1) There's a lot of demand for this product

and

(2) There's very little competition

Identify Your

Key Points

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Also, arrange your key points into a logical

sequence so that each point naturally leads to

the next one.

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Step 5:

After deciding on your key points, you need to

tie them down with an anchor? An anchor isa tool which will hook the Point into the

listeners memory. There are three anchors that

you can use. You dont need to use all three, but

make sure that you use at least one for each key

point:

Anecdote Tell a story that illustrates your

main point. A well-told story acts like a

memorable testimonial. Learn more about

the power of stories in this post (click here)

Anchor Your

Key Points

http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/

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Activity If you can create some sort of quick

game/role-playing activity that will solidify

your point, then be sure to include it. Just

make sure that the purpose of the activity is

clear to everyone.

AnalogyHeres an example ofan analogy

from the bookThe Mars and Venus Diet and

Exercise Solutionby John Gray:

Think of your body as an old-fashioned steam

engine. You need to feed the fire with coal.

When there is no coal available, the stoker

slows down so that all the available fuel is not

consumed. Likewise, your metabolism slows

down for the rest of the day when you dont

eat breakfast. John Gray

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Step 6:

The be