Powerful Public Speaking: 10 Steps to Powerful Presentations

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Transcript of Powerful Public Speaking: 10 Steps to Powerful Presentations

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    HOWto create

    POWERFUL

    PRESENTATIONS

    Akash Kariawww.CommunicationSkillsTips.com

    Sim le, Eas , uick

    10 Step System for Creating GreatPresentations and S eeches

    Even when you dont have much time!

    http://localhost/var/www/apps/conversion/releases/20121120192253/tmp/Downloads/www.CommunicationSkillsTips.comhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/Downloads/www.CommunicationSkillsTips.com
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    The Promise:In this short e-book, you will discover a step-by-step

    proven plan which teaches you how to create powerful

    presentations and speeches even when youre running out

    of time!

    When you follow this 10 step system, you will be able to

    easily and quickly create presentations which engage,

    motivate and inspire your audience.

    If you find this e-book useful, then please share this e-book

    to your friends and colleagues because Id appreciate it.

    Akash. P. Kariawww.CommunicationSkillsTips.com

    http://www.communicationskillstips.com/http://www.communicationskillstips.com/http://www.communicationskillstips.com/
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    Step 1:

    Before you begin writing a single word of your

    speech or start designing your Powerpoint

    slides, you must identify the purpose of your

    presentation. Knowing the objective of your

    presentation will help you decide which points

    to include in your presentation and which ones

    to toss out. As a result you will be able to

    deliver a focused presentation that drives home

    your key message.

    To help you identify the purpose of your

    presentation, ask yourself:

    Whats Your

    Purpose?

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    What do I want my audience members

    to do, think and feel after the end my

    your presentation?

    What information does the audience

    expect me to cover?

    Identifying the purpose of your presentationmay sound like a very basic step, but it is

    crucial to the success of your presentation. For

    example, I once attended a recruitment talk by

    an organization that I was hoping to work for.

    The presenter believed that her purpose was to

    give us (her audience) as much information

    about the company as possible. Therefore, she

    spent the better part of an hour talking about

    company's timeline, starting with when it was

    founded and detailing all the events that had

    allowed the firm to become one of the largest in

    Asia. The audience's purpose for attending the

    talk was to find out what sort of benefits they

    could get from working with one of best firm's

    in Asia. Unfortunately, the presentation was a

    complete failure because the presenteridentified the wrong purpose.

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    The lesson here is simple yet powerful: Make

    sure you identify the correct purpose of your

    presentation.

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    Step 2:

    Presentations are not about the speaker. They

    are about the audience. Presentations and

    speeches should be about the value that the

    speaker can add to the audience members lives.

    Therefore, you should spend some time

    researching who your audience is and how you

    can add value to their lives.

    It is best to know who your audience members

    are early on because this information will help

    you decide which examples will be most

    relevant, how much time you should spend

    addressing each point and what objections and

    Whos Your

    Audience?

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    questions you need to address in order to

    persuade your audience.

    If you already personally know most of the

    people who will be attending your presentation,

    then this step will most likely take only a

    couple of minutes. However, if you are invited

    to speak at a large conference, then this step

    may take a lot longer because you may need to

    send out a pre-event questionnaire to find out

    more information about your audience

    members. Below are a couple of questions that

    will help you find out more gather importantinformation about your audience:

    Who will be in your audience?

    (Age/Occupation/Gender/Education Level)

    How many people will be attending yourpresentation?

    What are they expecting from you?

    How much knowledge do they have of the topic

    you are talking about?

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    If you are trying to persuade them, what are the

    possible objections you will face?

    If you are trying to inform them, what

    difficulties will they have in understanding?

    Can you interview any audience members in

    order to include their stories and experiencesin your presentation?

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    Step 3:

    Once you have identified your purpose and

    gathered some information about your

    audience members, you need to create your

    Core Message. Your Core Message is the most

    essential concept/idea in your speech. Which

    one concept/idea do you want your listeners to

    understand and remember? Or, alternatively,

    what one single action do you want your

    listeners to take after they have heard your

    speech?

    Write Your Core

    Message in lessthan 20 words

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    To help you identify the core message of your

    speech, answer these questions:

    If your audience was to forget everything

    else that you said, what is the one single

    thing that you would want them to

    remember?

    If you are delivering an informative

    presentation, then what one piece of

    information do you want your audience to

    remember?

    If you are delivering a persuasive presentation,

    then what one point are you trying to prove?

    If you are delivering an inspirational/

    motivational speech, what action do you want

    your audience members to take at the end?

    You should be able to write out this core

    message on a piece of paper in less than 20

    words. If it takes you longer than 20 words to

    explain your Core Message, then it is not clear

    enough.

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    Step 4:

    After you have written down your Core

    Message, write down several key points thatyou can use to support your Core Message.

    For example: if you are pitching a

    new business to a group of venture-capitalists,

    then your key points might be:

    (1) There's a lot of demand for this product

    and

    (2) There's very little competition

    Identify Your

    Key Points

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    Also, arrange your key points into a logical

    sequence so that each point naturally leads to

    the next one.

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    Step 5:

    After deciding on your key points, you need to

    tie them down with an anchor? An anchor isa tool which will hook the Point into the

    listeners memory. There are three anchors that

    you can use. You dont need to use all three, but

    make sure that you use at least one for each key

    point:

    Anecdote Tell a story that illustrates your

    main point. A well-told story acts like a

    memorable testimonial. Learn more about

    the power of stories in this post (click here)

    Anchor Your

    Key Points

    http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/http://communicationskillstips.com/2011/steve-jobs-presentation-tips-top/
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    Activity If you can create some sort of quick

    game/role-playing activity that will solidify

    your point, then be sure to include it. Just

    make sure that the purpose of the activity is

    clear to everyone.

    AnalogyHeres an example ofan analogy

    from the bookThe Mars and Venus Diet and

    Exercise Solutionby John Gray:

    Think of your body as an old-fashioned steam

    engine. You need to feed the fire with coal.

    When there is no coal available, the stoker

    slows down so that all the available fuel is not

    consumed. Likewise, your metabolism slows

    down for the rest of the day when you dont

    eat breakfast. John Gray

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    Step 6:

    The be