Powerful Networks and Valuable Partnerships Attendees slides

40
VALUABLE PARTNERSHIPS POWERFUL NETWORKS

Transcript of Powerful Networks and Valuable Partnerships Attendees slides

Page 1: Powerful Networks and Valuable Partnerships Attendees slides

VALUABLE PARTNERSHIPSPOWERFUL NETWORKS

Page 2: Powerful Networks and Valuable Partnerships Attendees slides

HOW FITNESS PROFESSIONALS CAN CREATE PARTNERSHIPS TO ACHIEVE THEIR BUSINESS GOALS

VALUABLEMEANINGFUL SUSTAINABLEENJOYABLE

AND EXCEEDFASTER

Page 3: Powerful Networks and Valuable Partnerships Attendees slides

Purpose

Plan

Profit

Partner

SUSTAINABLE

ENJOYABLE MEANINGFUL

VALUABLE

Page 4: Powerful Networks and Valuable Partnerships Attendees slides

CLIENTS

BENEFITS OFPARTNERSHIPS

CONNECTIONS CONTRA

CAPABILITY

CHA-CHINGCREDIBILITY

Page 5: Powerful Networks and Valuable Partnerships Attendees slides

Instantly Increased NetworksClient ReferralsCombined Capabilities Discounted and contra Product + ServicesCommission on Sales Reduced outgoingsShared Costs Media CoverageIncreased and Improved ProfileCredibility By AssociationIncreased and Improved Opportunities

SPECIFICBENEFITS OFPARTNERSHIPS

Page 6: Powerful Networks and Valuable Partnerships Attendees slides

THE PROCESS1. Start Developing Your Network2. Identify Your Business Goals3. Identify Consumer Behaviour4. Identify Potential Partners5. Identify Value You Can Offer6. Create a shortlist of ideal Partners7. Chat with Potential Partners8. Identify Activations for Partnership

Page 7: Powerful Networks and Valuable Partnerships Attendees slides

PARTNERSHIPSIMPROVEOUR BUSINESS

POWERFUL NETWORKS CONNECT US WITH

THAT

Page 8: Powerful Networks and Valuable Partnerships Attendees slides

NETWORK

OPPORTUNITYPARTNER

QUALIFYThe network filters out

potential Partners

QUANTITYA larger

network offers more

opportunities

QUALITYHigher standard of

Partners and Opportunities

HOW NETWORKSWORK

Page 9: Powerful Networks and Valuable Partnerships Attendees slides
Page 10: Powerful Networks and Valuable Partnerships Attendees slides

HAVE MORE CONVERSATIONS

HOW DO IGROW MYNETWORK?

Page 11: Powerful Networks and Valuable Partnerships Attendees slides
Page 12: Powerful Networks and Valuable Partnerships Attendees slides
Page 13: Powerful Networks and Valuable Partnerships Attendees slides

IDENTIFY YOUR

Page 14: Powerful Networks and Valuable Partnerships Attendees slides

CON

SUM

ER

BEH

AVIO

UR

IDEN

TIFY

+ A

SSES

S

Page 15: Powerful Networks and Valuable Partnerships Attendees slides

VALU

ESKNO

W

YOU

R

Page 16: Powerful Networks and Valuable Partnerships Attendees slides

IDEN

TIFY

PA

RTN

ERS

Page 17: Powerful Networks and Valuable Partnerships Attendees slides

IDENTIFYBENEFITS ON OFFER

Page 18: Powerful Networks and Valuable Partnerships Attendees slides

CASE STUDY #1

JasonElliott PTW

Page 19: Powerful Networks and Valuable Partnerships Attendees slides

1. Radio Station2. Physio Group3. Corporate Medical Company4. Fruit & Veg Delivery

POTENTIAL PARTNERS

Page 20: Powerful Networks and Valuable Partnerships Attendees slides

ACTIVATION 1. radio station12 Week Challenge – Host & Listeners• Launch – On show• Plan given to all participants• Group Skype sessions• Tips each week on radio show• Social media interaction• Final day – Outdoor public broadcast + challenge

final test

Page 21: Powerful Networks and Valuable Partnerships Attendees slides

BENEFITS radio station• £25 p/person to participate • Engaged audience• Increased audience – wom / live event• Healthy host• Social media and show content

100 participants = £2500

Page 22: Powerful Networks and Valuable Partnerships Attendees slides

BENEFITS Jason• CREDIBILITY - Increased profile• CONTRA – His time for air time • CLIENTS - Warm leads• CONNECTIONS - Increased network• CREDIBILITY - Testimonials• CAPABILITY - Experience with Skype sessions• CHA-CHING – New Clients

5 x 6 mth clients = £10,000

Page 23: Powerful Networks and Valuable Partnerships Attendees slides

ACTIVATION 2. physio group• Seminar / workshop at each others venue• Referrals• Collaborate for package / challenge• Share each others social media posts• Share content – blogs, social content etc• Create content– podcast, blog, videos• Share costs – venue, event, ads, training• Testimonials

Page 24: Powerful Networks and Valuable Partnerships Attendees slides

BENEFITS physio + Jason• CONNECTIONS - Increased network• CLIENTS - Client referrals• CHA-CHING - Save cost (increase profits)• CHA-CHING - Save time (content sharing)• CREDIBILITY - More engaged and satisfied clients

(needs are being met and exceeded)• CAPABILITY – combined value to offer

Page 25: Powerful Networks and Valuable Partnerships Attendees slides

ACTIVATION 3. corporate

• Onsite training• Motivational talks• 1:1 Coaching + Group Training• Create & train for Challenge• Digital content (pre-prepared, delivered weekly)

Page 26: Powerful Networks and Valuable Partnerships Attendees slides

BENEFITS corporate• Engaged and healthy Staff• Content for communications• Relevant health and fitness knowledge inhouse• Insurance benefits• Staff retention• Could enter (win!) public awards – great exposure and

credibility• If shared on social – customer engagement

Page 27: Powerful Networks and Valuable Partnerships Attendees slides

BENEFITS Jason• CHA-CHING!• Increased network• Create programme content/plan once – deliver many

times• Can lead to private clients• Opportunities to speak at corporate events

Page 28: Powerful Networks and Valuable Partnerships Attendees slides

ACTIVATION 3. fruit & vegFruit & Veg Delivery Co.• Provide fruit & veg for Jason• Provide fruit – snacks for clients• Discount code for Jason’s clients• Social media posts – Jason / gym / clients• ‘Ambassador’ role for Jason & trainers• Networking opportunities – expos, events• Link to PTW on their website

Page 29: Powerful Networks and Valuable Partnerships Attendees slides

ACTIVATIONJason• Encourage clients to eat fruit • Display brochures/cards next to fruit + website• Social media posts – delivery, cooking, snacking• Content - photos, blogs, fitness tips, WOD• Modelling for catalogues/website• Attend public/industry events• Connect them with radio station challenge

Page 30: Powerful Networks and Valuable Partnerships Attendees slides

BENEFITS fruit & veg• Customers• Testimonials• Social media and website content• Educate and engage customers – online

and at events• Media – radio – increased network

Page 31: Powerful Networks and Valuable Partnerships Attendees slides

BENEFITS Jason

• Save money• Provide more value for clients• Further endears him to clients• Network• Social media content

Page 32: Powerful Networks and Valuable Partnerships Attendees slides

CASE STUDY #2

PersonalTraining Studio

Page 33: Powerful Networks and Valuable Partnerships Attendees slides

PARTNER : Training Apparel & Accessories BrandWHAT THEY GIVE :• £1000 clothes for you• Kickback on sales made via your website /

gym• Your Gym/Trainer profile listed on their

website• 4 Facebook posts per year about you / your

gym• Attend tradeshows as their Trainer

ambassador

Page 34: Powerful Networks and Valuable Partnerships Attendees slides

WHAT THE PERSONAL TRAINING STUDIO GIVES :• Increased network of their target market • Sales through your network (gym + website sales)• Use of gym for their photo shoot + product launch• Model for their photo shoots• Allow them to use content from your blogs• Their sponsored athletes get free use of your gym• Verbal endorsements + Product testimonials• Social media posts + photos of their gear in use• Speaking at their events, in-house teambuilding

etc.

Page 35: Powerful Networks and Valuable Partnerships Attendees slides

WHAT THE PERSONAL TRAINING STUDIO GETS :• Save £ 1000 on clothing• Earn 10% on sales made (10 people spend £200)• Client referrals (10 x £1000 annual spend)• Increased Profile (network and opportunities)

They are now £11,200 better off!

Page 36: Powerful Networks and Valuable Partnerships Attendees slides

Partnership Workbook Giveaway

Email me for a free action plan…

[email protected]

Page 37: Powerful Networks and Valuable Partnerships Attendees slides

TAKEACTIONNOW• Find an event to attend• Post some generous content on social media• Update your LinkedIn profile and connect with your

peers• Contact a media outlet and offer to provide content• Contact a podcast and ask to be a guest• Write a list of the benefits you could offer a partner• Watch this webinar again!

Page 38: Powerful Networks and Valuable Partnerships Attendees slides

PASTEXPERIENCEGrowth Options

Opportunity

Possibility

Before you go…….. Remember, our past can limit us, but when we start to look outside the square…..amazing things happen in our lives!

Page 39: Powerful Networks and Valuable Partnerships Attendees slides

These slides are just part of the education I provide for fitness professionals in collaboration with the Strength Matters global fitness education brand!

To get the full picture……see you at a Strength Matters Summit in……. London, Melbourne, Chicago, New York or San Diego!

www.attendstrengthmatters.com

Page 40: Powerful Networks and Valuable Partnerships Attendees slides

A few of my clients: