Powerful Learning Games You Can Build in a Day - ASTD ICE 2014
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Transcript of Powerful Learning Games You Can Build in a Day - ASTD ICE 2014
POWERFUL LEARNING GAMESYOU CAN BUILD IN A DAY
by
WELCOME!
Sharon BollerPresident &
Chief Product Officer
Using Twitter? Follow along: @thekguru
Steven BollerMarketing Director
WHO IS BLP?
For 20 years, Bottom-Line Performance has
passionately pursued a single goal:
Create the right learning solution for each client
we serve.
www.bottomlineperformance.com [email protected]
WHO ARE YOU? Someone who….
www.bottomlineperformance.com [email protected]
Enjoys games?A
B Designs learning solutions?
C Wants to bring a game-based solution in-house?
D Is none of the above (Please share)
The challenge of remembering & how games help
Case study: ExactTarget & the Guru
How to get more info
Other clients and
testimonialsLet’s create a
game.
OUR GAME PLAN
www.bottomlineperformance.com [email protected]
ORGANIZATIONS’ BIGGEST CHALLENGES
Product knowledge
Industry facts Policies and
procedures Research data Sales messages
www.bottomlineperformance.com [email protected]
THE COST OF NOT REMEMBERING
WHAT DO LEARNERS REMEMBER?
www.bottomlineperformance.com [email protected]
HOW MUCH WILL PEOPLE FORGET?
30% in 3 to 6 days’ time
50% in 3 to 6 days’ time
70% in 3 to 6 days’ time
90% (or more) in 3 to 6 days’ time
A
B
C
D
www.bottomlineperformance.com [email protected]
30%, 60%, 90%???
WHAT PERCENTAGE IS OKAY?
www.bottomlineperformance.com [email protected]
30%?
Which 30% of your content are you okay with people forgetting?
Remembering is HARD. Forgetting is EASY.
What’s Required to Learn?
MotivationRelevant Practice
Specific, timely feedback
Ability to retrieve later
WHAT’S REQUIRED TO LEARN?
FOUR STRATEGIES TO FOSTER LONG-TERM RETENTION
① Provide frequent, spaced intervals of learning instead of “glops” or “unrepeated waves.”
② Provide multiple repetitions.
③ Provide immediate feedback for mistakes, and make sure learners get it right before moving forward.
④ Use stories to drive the learning experience.
SIGN UP TO RECEIVE A WHITE PAPER ON REMEMBERING
Learning Element Game Elements that Match
Motivation Game goals, PBLs, levels, flow, the “fun”
Relevant practice Game mechanics (aka rules), story, challenges, game theme.
Feedback Rewards and consequences
Retrieval laterRepetitionSpaced learningRelevant practice
GAMES HELP!
www.bottomlineperformance.com [email protected]
An activity with a defined goal or challenge, rules that guide achievement of the goal, interactivity with either other players or the game environment (or both), and feedback mechanisms that give clear cues as to how well or poorly you are performing. Playing results in a quantifiable outcome (you win/you lose, you hit the target, etc). Usually generates an emotional reaction in players.
WHAT DO WE MEAN BY GAME
They can be very expensive to do.
They require game design expertise
They can require a lot of other expertise,
too, in terms of programming skills.
SCARY STAT: Gartner: 80% of gamification initiatives will fail.
VERY COOL, BUT…
www.bottomlineperformance.com [email protected]
• Percentage of info people may forget in 3-
6 days’ time?
• Four elements req’d for learning?
• Four design strategies for improving
retention of info being taught?
NOW. CAN YOU REMEMBER?
www.bottomlineperformance.com [email protected]
Remembering is HARD. Forgetting is EASY.
The challenge of remembering & how games help
Case study: ExactTarget & the Guru
How to get more info
Other clients and
testimonialsLet’s create a
game.
OUR GAME PLAN
www.bottomlineperformance.com [email protected]
OUR PARTNER: ExactTarget
Business Challenge: Increase sales pipeline and increase first-call support resolution.
Training Goal: Sales and support team members can identify product facts, terminology, and industry facts in support of the product launch. They can answer customer questions and explain the basics of mobile marketing.
THE BUSINESS CHALLENGE & TRAINING GOAL
www.bottomlineperformance.com [email protected]
ExactTarget used a Knowledge Guru game that covered all key topics (industry, product,
messaging) through the use of spaced repetition as part of its game design.
OUR SOLUTION
PLAY.
LEARN while they play.
TRACK what’s being learned – and identify what’s not being learned.
REMEMBER what they learned.
KNOWLEDGE GURU GIVES PEOPLE A WAY TO…
www.bottomlineperformance.com [email protected]
USE STORIES TO DRIVE THE LEARNING EXPERIENCE
USE STORIES TO DRIVE THE LEARNING EXPERIENCE
USE STORIES TO DRIVE THE LEARNING EXPERIENCE
LIMIT LEARNER CONTROL AND MAXIMIZE VISUALS/AESTHETICS
LIMIT LEARNER CONTROL AND MAXIMIZE VISUALS/AESTHETICS
LIMIT LEARNER CONTROL AND MAXIMIZE VISUALS/AESTHETICS
LIMIT LEARNER CONTROL AND MAXIMIZE VISUALS/AESTHETICS
Within each TOPIC, 1 to 5 LEARNING OBJECTIVES that specify what learner should know or do
TOPICS (up to 4); broad categories associated with what people need to know or do.
For each learning objective, at least one QUESTION SET. A question set is 3 questions – each an iteration of the other one.
PROVIDE MULTIPLE REPETITIONS WITH QUESTION SETS
www.bottomlineperformance.com [email protected]
Let’s see it in action
Distinguish between SMS (Short Message Service) and MTA (Mail Transfer Agent)
Learning Objective
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Iteration A Iteration B Iteration C
One iteration per path. Learners climb all three paths to achieve Topic Mastery.
Question Sets Offer Repetition
www.bottomlineperformance.com [email protected]
Iteration A Iteration B Iteration C
SMS = short message service. MTA = mail transfer agent. Which one is associated with text messaging?
Repetition Builds Memory
www.bottomlineperformance.com [email protected]
Iteration A Iteration B Iteration C
You just received a text message from a friend. How was the message transmitted?
Repetition Builds Memory
www.bottomlineperformance.com [email protected]
Iteration A Iteration B Iteration C
You are a mobile customer who has opted in to receive updates to your local bus route via text. Will these be delivered via SMS or MTA?
Repetition Builds Memory
www.bottomlineperformance.com [email protected]
QUESTIONS IN ACTION
X
PROVIDE IMMEDIATE FEEDBACK FOR MISTAKES
MAKE LEARNERS GET QUESTIONS RIGHT BEFORE MOVING FORWARD
Points, Badges, Leaderboards
Points, Badges, Leaderboards
Points, Badges, Leaderboards
Macro Spacing
• Guru Grab Bag offers an additional, delayed repetition or “macro” spacing of content.
KNOWLEDGE GURU REPORTING
KNOWLEDGE GURU REPORTING
KNOWLEDGE GURU REPORTING
KNOWLEDGE GURU REPORTING
I’m a pretty competitive person, so challenging myself to get
one of the top scores added a layer of fun to learning about
the product.The repetition of the different paths helped me
retain the information.
The game was great! It was a fun way to learn about
MobileConnect. I enjoyed the scenario-type questions,
which put it all in perspective.
TESTIMONIALS: ExactTarget Players
BUSINESS RESULTSQuicker pipeline built: “Of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product.”
Dramatic increase in first-call support resolution.
Greatly increased contract values.
• Who was the customer in the case study?
• What business challenge did they want to
resolve?
• How did Knowledge Guru help them
remember?
NOW. CAN YOU REMEMBER?
www.bottomlineperformance.com [email protected]
Remembering is HARD. Forgetting is EASY.
The challenge of remembering & how games help
Case study: ExactTarget & the Guru
How to get more info
Other clients and
testimonialsLet’s create a
game.
OUR GAME PLAN
www.bottomlineperformance.com [email protected]
Rated game 4.93 out of 5 in terms of its value as a learning experience
Players averaged 3.5 hours of play.
TESTIMONIAL: Cisco Systems
Rated use of repetition 4.93 out of 5 in terms of the value it provided in building long-
term memory.
TESTIMONIAL: Cisco Systems
I thought the game was excellent. Great way to study
and reinforce learning. Should be implemented for
each technical module.
TESTIMONIAL: Cisco Player
I played…and found it very interesting and fun. It’s a powerful education tool.
Hope it will be available for other key crops/pests.
TESTIMONIAL: Dow AgroSciences
“Yesterday, our production manager tested Safety Guru and he is-let’s say-a traditional learner. But he came into my office and said he had a great time and he saw lots of added value to the approach.”– Mathias Vermeulen
TESTIMONIAL: FrieslandCampina
The feedback for Knowledge Guru has been amazing and folks have really enjoyed the fun and interactive training.– Kristen Pela
TESTIMONIAL: Johnson&Johnson
"Knowledge Guru is a true out of the box solution that is very easy to use. It is easy to administer… plus participants found it fun and exciting to play. It provides a true turnkey approach to gamification.” — Harvey Menden
TESTIMONIAL: Kimberly-Clark
The challenge of remembering & how games help
Case study: ExactTarget & the Guru
How to get more info
Other clients and
testimonialsLet’s create a
game.
OUR GAME PLAN
www.bottomlineperformance.com [email protected]
Step 1 – Hold Design Meeting
Step 2 – Create Design Document
Step 3 – Use Game Creation Wizard
SIGN UP TO RECEIVE A FULL DESIGN DOCUMENT
BUILD A GAME
www.bottomlineperformance.com [email protected]
See and play all the theme packs:http://www.theknowledgeguru.com/play/
LIVE DEMO
www.bottomlineperformance.com [email protected]
The challenge of remembering & how games help
Case study: ExactTarget & the Guru
How to get more info
Other clients and
testimonialsLet’s create a
game.
OUR GAME PLAN
www.bottomlineperformance.com [email protected]
WANT TO SCHEDULE A PRIVATE WALK-THROUGH & IN-DEPTH DEMO?
GO HERE:theknowledgeguru.com/demo
GAME CREATION WIZARD
EDIT TOPICS
EDIT TOPICS
VIEW QUESTION SETS
EDIT QUESTIONS
PREVIEW QUESTIONS
EXPORT QUESTIONS
www.bottomlineperformance.com [email protected]
MAKE YOUR GAME LIVE
www.bottomlineperformance.com [email protected]