POWERED BY: TARSHA WHITAKER CALLOWAY Director, Executive Engagement and Integration American Cancer...
Transcript of POWERED BY: TARSHA WHITAKER CALLOWAY Director, Executive Engagement and Integration American Cancer...
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TARSHA WHITAKER CALLOWAYDirector, Executive Engagement and IntegrationAmerican Cancer Society
Executive Engagement:The 3-Tiered Approach to Success
#NPPROLeadership
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Executive Engagement: Multi-dimensional Engagement PlatformGoing beyond the executive level to deliver successful fundraising initiatives
Executive Engagement & Corporate Citizenship
#NPPROLeadership
Realizing six “success factors” for executive level engagement
Deploying an engagement model to create a sustainable corporate partnerships
Integrating the strengths of a nonprofit leader to build sustainable collaborations
Leveraging multi-dimensional opportunities through collaborations for successful outcome
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Giving increased for 64% of companies since the end of Great Recession, but growth has slowed in recent years.
2010-2011 2011-2012 2012-2013
+21 +17
+6
Percentage change in median giving for companies giving at least 10% more in 2013 than 2010*
*CEPC. The Conference Board. Giving in Numbers 2014 Report
Investing in community is good for business.
Service companies are giving more non cash.
Pro bono service increase
*Almost 60% of companies have an executive leading corporate
citizenship – a 74% increase over what was reported in 2010
*Majority of business executives believe corporate citizenship
contributes to company success, return value to shareholder,
require additional investment
*2014 BOSTON COLLEGE CENTER FOR CORPORATE CITIZENSHIP
*By investing in corporate citizenship, executives are
meeting challenges and differentiating their companies
*Executives want to be responsible leaders working to create the world in which we
want to business and want to live
EXECUTIVESThey want to be involved in corporate citizenship and want to impact change!
What are CEOs and executives actually saying….“Our belief is that corporate philanthropy expands the business. If you do the right thing, you expand the capabilities of your customer base, business and society.” -Ivan Seidenberg, Chairman and CEO, Verizon Communications Inc.
“Through philanthropy, we can develop new innovation, models, and programs that can be brought to scale by government.” -Ron Williams, Chairman and CEO, Aetna
We all have to get personally involved and contribute to sustainable solutions—not any one group can do it alone.” -Bill Weldon, Chairman and CEO, Johnson & Johnson
CEOs agree that direct engagement in social issues and corporate citizenship critical
SOURCE: CECP Board of Boards CEO conference
What do you think is the appropriate role of a corporate executive in solving a social problem and getting personally involved in philanthropy?
50%
5%
42%
3%
Part of the Solution: Collaborate in problem solving without seeking a leadership role
Drive the Solution: Take leadership and ownership over getting results
Fund the Solution: Primarily contribute cash/resources
Invest Pragmatically: Address a social problem only if it connects directly to shareholder value
Do Not Engage: Business should have a negligible role in solving social problems 0%
"More will be expected from market leaders and globally successful companies, and those companies who are most involved will be most successful, creating an upward spiral."
–Mike Duke, President and Chief Executive Officer, Wal-Mart Stores, Inc.
Success Factors
Exclusive Membership
Collaboration
Contribution of In-Kind Services
Direct Involvement
Long Term
High-Profile Non-Profit
Brand
Exclusive opportunity and well defined requirements and the ‘ask’. Participation are often by invitation only or via meeting minimum company size and/or revenue minimums. Most require a minimum financial investment or mission delivery commitment.
BECOME THE CONVENER FOR PHILANTHROPHIC COLLABOATION
Atlanta
CEOCOUNCIL
Collaboration with all stakeholders affected by the mission of the organization. Pursuit of partnership in industries whose goals are closely aligned with the nonprofit’s mission. As a result, many projects are directly funded and implemented by member companies rather than the nonprofit itself.
Direct executive involvement in developing high-impact initiatives that achieve both business and mission goals. Creating a unique and innovative projects that have high level social impact
Contribution of in-kind services, rather than direct dollars. The nonprofit serves as a deal broker or collaborator. Funds do not “pass through” the nonprofit, yet they get credit for mission impact.
Multi-year, multi-million dollar, long team “investment projects” that include multiple collaborators (companies, governments, and other nonprofits) to achieve impact on a large scale.
What is your value…
A well defined description of why organization both needs and merits philanthropic support.
Success Factors
Exclusive Membership
Collaboration
Contribution of In-Kind Services
Direct Involvement
Long Term
High-Profile Non-Profit
Brand
22
UNITED WAY
WALMART
$3.6MVALUE
Economy One Corporation
National Disability Institute
90 Local United Way VITA
Campaigns
Real-world examples of sustainable value creation partnerships that is executive led
23
UNITED WAY
WALMART
$520,000
VALUE
Partners in Health
Zanmi Lasante (GLOBAL)
Bringham & Women’s Hospital
Dana Farber Cancer Institute
Mass General Hospital
Real-world examples of sustainable value creation partnerships that is executive led
*Estimated revenue
$70K*VALUE2013
Real-world examples of sustainable value creation partnerships that is executive led
Corporate PartnersA collective body through CEOs Against Cancer
$150K*VALUE2014
$400K*VALUE
1Q2015
Leverage executive relationships to maximize corporate support and external market penetration
Executive Engagement
Corporate Support
Employee Involvement
Collaboration ModelLeverage executive relationships to maximize corporate support and external market penetration
MAJOR GIFTS
ADVOCACY
SPONSORSHIPS
CAUSE MARKETING
EMPLOYEE ENGAGEMENT
DISTINGUISHED EVENTS
EVENTS
MISSION
AFFINITY GROUPS
EXECUTIVE ENGAGEMENT
Realizing six “success factors” for executive level engagement
Deploying an engagement model to create a sustainable corporate partnerships
Integrating the strengths of a nonprofit leader to build sustainable collaborations
Leveraging multi-dimensional opportunities through collaborations for successful outcome
POWERED BY: