goERPcloudFY15 Marketing Strategy

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goERPcloud Team

Emily NorauskyMarketing Manager

Jeffrey DeMariaProduct Manager

Marketing Affiliate Program

Revamped Trial

Workflows

Lead Communication

Agenda

3 Ways to Access a Trial2. Start Trial on Partner Websites

1. Start Trial from goERPcloud

3. Marketing Affiliate Program

Marketing Affiliate Contributor

Who can participate?

• Microsoft Employees• MVP’s• Blog Owners• Thought Leaders• Motivated Individuals• Associations• Business Partners• Any one who wants to help

What do they get?

• Lead notification• Offer trials from web• Credit for leads• Post Blogs on

goERPcloud• Contribute Resources

Have Local Media/Industry Resources?

Enter their contact information into our web from

Contact will be added to our media workflow

Receive 3rd party recognition and establish expertise

Dynamic Workflow

Trial Nurture Workflow

Revamped Nurture

Updated template Leveraging product specific

resources Partner is identified on all emails

Generic GP Trial Nurture Workflow

q

Week 1 Week 2 Week 3 Week 4Free Trial

StartsEmail - Welcome To Your

Microsoft Dynamics GP Trial

Immediately

Email – Look Forward and Transform the Way You Work

Email – Can Your Business Remain Competitive

Email – Gain Insights on Financial Performance, See

How GP Works

Email – Let’s Get You Connected With Your

Microsoft Dynamics Cloud Partner

Day 3

Day 5

Day 7

55 Minutes

Email – Is Cloud Computing The Right Answer For You?

Day 9

Email – Manage Business From Anywhere

Day 10

Email – Grow Your Business and Your Profits

Day 12

Email – You’re Halfway Through Your Dynamics Trial

Day 15

Email – Focus On Business, Not The Technology

Day 16

Email – Ready to learn more about an ERP solution in the

Cloud?

Day 18

Email – Go beyond access to information

Day 20

Email – Is It Time to Make the Switch to Microsoft Dynamics?

Day 25

Email – Sporting equipment innovator improves efficiency

with Dynamics GP

Day 28

Email – Have you capitalized on this 30 day trial opportunity?

Day 30

Email – Ready to make your good business a great

business?

Day 31

Partner Trial Nurture Workflow Week 1 Week 2 Week 3 Week 4

Free Trial

StartsEmail - Welcome To Your

Microsoft Dynamics GP Trial

Immediately

Email – Look Forward and Transform the Way You Work

Email – Can Your Business Remain Competitive

Email – Let’s Get You Connected With Your

Microsoft Dynamics Cloud Partner

Day 3

Day 5

55 Minutes

Email – Is Cloud Computing The Right Answer For You?

Day 9

Email – Grow Your Business and Your Profits

Day 12

Email – You’re Halfway Through Your Dynamics Trial

Day 15

Email – Focus On Business, Not The Technology

Day 16

Email – Ready to learn more about an ERP solution in the

Cloud?

Day 18

Email – Go beyond access to information

Day 20

Email - Is It Time to Make the Switch to Microsoft Dynamics?

Day 25

Email - Sporting equipment innovator improves efficiency

with Dynamics GP

Day 28

Email – Have you capitalized on this 30 day trial opportunity?

Day 30

Email – Ready to make your good business a great

business?

Day 31

Email – Gain Insights on Financial Performance, See

How GP Works

Day 7

Email – Manage Business From Anywhere

Day 10

Lead Communication

Lead fills out form Lead notification sent Confirm lead receiptLead clicks validation

link Workflow selectionNurture marketing

sent

Lead interacts Tracking and reporting Lead status update

TriggerAutomatio

nAction

Daily Prospect Activities Report

Q & A?