Power up Your BrandPower up Your BrandPower up Your BrandPower up Your Brand

Shelley Hammellwww.thesagealliance.com

Make a Greater Impact

What is Branding?What is Branding?What is Branding?What is Branding?

“A brand for a company is like a reputation “A brand for a company is like a reputation “A brand for a company is like a reputation “A brand for a company is like a reputation

for a person. You earn reputation by trying for a person. You earn reputation by trying for a person. You earn reputation by trying for a person. You earn reputation by trying

to do hard things well.” to do hard things well.” to do hard things well.” to do hard things well.”

Jeff Bezos, Founder

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What Do You Struggle with the Most Regarding What Do You Struggle with the Most Regarding What Do You Struggle with the Most Regarding What Do You Struggle with the Most Regarding Your Personal Brand?Your Personal Brand?Your Personal Brand?Your Personal Brand?

Sage Alliance, Inc. 2014

3© Sage Alliance 2005 – 2016 www.thesagealliance.com

Power Up Your BrandPower Up Your BrandPower Up Your BrandPower Up Your Brand

1. Increase self-awareness

2. Develop a consistent image

3. Get feedback

4. Focus!

5. Differentiate yourself

6. Develop your elevator speech

7. Take action

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“Only the shallow know “Only the shallow know “Only the shallow know “Only the shallow know themselves.”themselves.”themselves.”themselves.”

Oscar Wilde, Irish Poet, Novelist

#1 #1 #1 #1 ---- Increase SelfIncrease SelfIncrease SelfIncrease Self----AwarenessAwarenessAwarenessAwareness

StrengthsStrengthsStrengthsStrengths OpportunitiesOpportunitiesOpportunitiesOpportunities

WeaknessesWeaknessesWeaknessesWeaknesses ThreatsThreatsThreatsThreats

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Your Personal SWOT AnalysisYour Personal SWOT AnalysisYour Personal SWOT AnalysisYour Personal SWOT Analysis

#2 #2 #2 #2 –––– Develop a Consistent ImageDevelop a Consistent ImageDevelop a Consistent ImageDevelop a Consistent Image

Everything Matters, Everything Communicates !Everything Matters, Everything Communicates !Everything Matters, Everything Communicates !Everything Matters, Everything Communicates !

Skills

Dress

Non-Verbal

Verbal

Style & Approach

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#3 #3 #3 #3 –––– Get FeedbackGet FeedbackGet FeedbackGet Feedback

PerceptionsPerceptionsPerceptionsPerceptions Branding TraitsBranding TraitsBranding TraitsBranding Traits

1.

2.

3.

4.

5.

“ If there is any one secret of success, it lies in the ability to get the other persons “ If there is any one secret of success, it lies in the ability to get the other persons “ If there is any one secret of success, it lies in the ability to get the other persons “ If there is any one secret of success, it lies in the ability to get the other persons

point of view and see things from that persons angle as well as from your own”point of view and see things from that persons angle as well as from your own”point of view and see things from that persons angle as well as from your own”point of view and see things from that persons angle as well as from your own”

Dale Carnegie

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#4 #4 #4 #4 –––– Focus!Focus!Focus!Focus!

• Don’t be all things to all people

• Focus on the specific need

• Be consistent!

• The more targeted your brand, the

more value you bring

• Focus drives behavior!

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What is the most VALUABLE What is the most VALUABLE What is the most VALUABLE What is the most VALUABLE Brand in the World?Brand in the World?Brand in the World?Brand in the World?

What Makes a Valuable What Makes a Valuable What Makes a Valuable What Makes a Valuable Personal Brand?Personal Brand?Personal Brand?Personal Brand?

Oprah WinfreyOprah WinfreyOprah WinfreyOprah Winfrey

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Steve JobsSteve JobsSteve JobsSteve Jobs

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#5 #5 #5 #5 –––– Differentiate YourselfDifferentiate YourselfDifferentiate YourselfDifferentiate Yourself

•What am I an expert at?

•What is my unique expertise?

•How relevant is my brand?

• Is my brand memorable?

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#6 #6 #6 #6 –––– Elevator SpeechElevator SpeechElevator SpeechElevator Speech

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“Allows me to “Allows me to “Allows me to “Allows me to

help _______.”help _______.”help _______.”help _______.”

“As a result I’ve “As a result I’ve “As a result I’ve “As a result I’ve

been able to been able to been able to been able to

_______.”_______.”_______.”_______.”

“My passion / “My passion / “My passion / “My passion /

expertise for expertise for expertise for expertise for

_______.”_______.”_______.”_______.”

© Sage Alliance 2005 – 2016 www.thesagealliance.com

#7 #7 #7 #7 –––– Take ActionTake ActionTake ActionTake Action

•Leverage your network to gain visibility

•Spot opportunities for self-promotion

•Create a personal marketing plan

• Identify 3333 specific steps you will take

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My Marketing PlanMy Marketing PlanMy Marketing PlanMy Marketing Plan

GoalGoalGoalGoal

Insert specific goalInsert specific goalInsert specific goalInsert specific goal

Key ActionsKey ActionsKey ActionsKey ActionsWhat steps will I take?What steps will I take?What steps will I take?What steps will I take?

Desired OutcomesDesired OutcomesDesired OutcomesDesired OutcomesWhy is this important?Why is this important?Why is this important?Why is this important?

What will I gain ?What will I gain ?What will I gain ?What will I gain ?

Timing /Timing /Timing /Timing /

MeasuresMeasuresMeasuresMeasuresWhen will I When will I When will I When will I

start?start?start?start? Finish?Finish?Finish?Finish?

Get validation on my Get validation on my Get validation on my Get validation on my

personal brandpersonal brandpersonal brandpersonal brand

Continue developing Continue developing Continue developing Continue developing

my personal mission my personal mission my personal mission my personal mission

statementstatementstatementstatement

Begin ACTIVELY Begin ACTIVELY Begin ACTIVELY Begin ACTIVELY

working my working my working my working my

networknetworknetworknetwork

Increase my visibilityIncrease my visibilityIncrease my visibilityIncrease my visibility

Identify a mentor or Identify a mentor or Identify a mentor or Identify a mentor or

coachcoachcoachcoach

© Sage Alliance 2005 – 2016 www.thesagealliance.com

Shelley Hammell

President

Sage Alliance, Inc.

shammell@thesagealliance.com

www.thesagealliance.com

404.680.6186

Thank You!Thank You!Thank You!Thank You!

“You can’t build a reputation

on what you are going to do.”

~ Henry Ford

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