Power to the user. TM Bringing Value Through Increased Usage.
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Transcript of Power to the user. TM Bringing Value Through Increased Usage.
Power to the user.TMBringing Value Through Increased Usage
Power to the user.TM
equals
Value to the library
Gale Moving Forward
“Collaborating with libraries to engage people, wherever they are, with authoritative information in innovative ways.”
Our commitments: Double the usage of your Gale databases.
Deliver high-quality products with unsurpassed content.
Stable platforms and cutting edge technology.
Stellar customer service.
Power to the user
Gale’s Vision
Focus on the user Empower them
with tools and information
Bring value to the library
Give Your Website an Energy Boost
Rule #1: UnleashYour Databases
with Widgets
Locations that haveadded a search box or anicon to their site, see anaverage increase of 100%in usage!
access.gale.com/widgets
Paint the Walls with Posters
Rule #2: Show Relevance with Promotions
Databases are reservoirs of valuable information – not just destinations to conduct research.
Some Examples of Posters and Bookmarks
We’ll Walk You Through It
Rule #3: Train users with Guided Tours
Narrated, 2-3 minute tours are available for all major databases, giving users the quick briefer they need to truly make the experience come alive.
support.gale.com
This Is My Space
Rule #4: Urge users to create their own accounts.
With Gale’s new interface, users will be able to create their own username and password, allowing them to customize the home page with their own publications, RSS feeds, etc.
Named User Support,
allowing users to create
profiles and save content.
Featured content, including user-
specified RSS feeds to keep homepage
personal.
Featured publications,
including recently added and titles
chosen by librarians.
Better, more visible navigation
links.
More visually appealing home
page, giving users more of a “web-like” experience.
My HomePage
Web 2.0 sharing functionality, including RSS.
I’ve Got to See It to Believe It
Rule #5: Push multimedia and all that other great 2.0 stuff.
These Experiences are no longer just long text articles. With video, images, podcasts, RSS, alerts and sharing capabilities… they engage users.
Straight from the Horse’s Mouth
Rule #6: Attend a Webinar.
Product Managers are on hand to give you a full, live, interactive experience. Ask questions on why they made the decisions they did, what the future holds for the product, and offer your suggestions.
Take Me There
Rule #7: Load MARC Records.
Title and subject level MARC records are available for nearly all major databases. This will drive traffic from your OPAC right into your electronic assets.
Gimme, Gimme, Gimme…
Rule #8: Take Advantage of all the Free Stuff
Gale provides posters, calendars, stickers, press release templates, lesson plans and a whole lot more. Place your order or print on demand today.
Can You Hear Me Now?
Rule #9: Take Advantage of Cool Tools
Gale’s implementation of ReadSpeaker technology allows users to listen to and/or download any text article in the database.
You Never Call Anymore
Rule #10: Call or Click for Help
With a dedicated tech support staff, and the newly launched support.gale.com, everything you need to be successful is one call or click away!
And then share your success story at sizzle.gale.com – our new blog.
Our Commitment to You
Full Gale resources directed at ensuring your success: Full marketing support to promote the products and services that matter. Technical support & analysis to help increase usage. Your feedback sought and incorporated into Gale’s strategic planning
processes.
We appreciate your time, and thank youthank you for all of your
business.
More Power to You.