A Presentation By-SUNKISHALA CHAITANYA- NIT JAMSHEDPUR

World’s online market place for buyers and sellers to come together and trade almost anything .

THROUGH:

•1.ENGLISH AUCTIONS

•2.DUTCH AUCTIONS

English Auctions (Ascending Bids):•The seller an item and bidders raise the offer price until the top price is reached.

Dutch Auctions(Descending Auctions):Buyer announce something he wants to buy , and potential sellers compete to offer the lowest price

?

Ebay is free for buyers but it charges sellers while listing the items and again when the items are sold.

For example ,if an item sells for $60.00,the seller pays 8.75% on the first $25($2.19) plus 3.5 % on the remaining $35($1.23)

Ebay follows makeup pricing for sellers

Acquisitions

Stub Hub($310 million) Skype($8.5 billion)

PayPalCraigslist

Key Competitors

1)Why has eBay succeeded as on online auction marketplace while so many others have failed?

QUESTIONS

•Consumer can find any desired product place.

•It is online shopping place along with auctioning.

•Effective communication between Buyers and sellers

2)Evaluate eBay’s fee structure . Is it optimal or cloud it to be improved ? Why ? How?

Fee Structure:•Insertion fee•Final fee after product sold.

Modifications:•Discrimination Among sellers.(second degree price discrimination)

3)What’s next for eBay? How does it continue to grow when it needs both buyers and sellers ? Where will this growth come from?

1)EXPAND

2)SOCIAL MEDIA

3)TRANSPARENCY REGARDING SELLER PRODUCTS.

•What does eBay brand mean?•What takes place in eBay?•First sold eBay product•How the company earns•Key competitors•Company acquisitions•Case Study questions

• CREATED Created by SUNKISHALA CHAITANYA,NIT JAMSHEDPUR , during a Marketing Internship under Prof . SAMEER MATHUR,IIM LUCKNOW. (See www.IIMInternship.com)