1. Candi Wilson, Angela McGuireMelissa Dranschak, Brittany Moceri

2. The product is yogurt which was brought to the United Statesin the 19th centuryYogurt is basically a form of curdled milk much like sour creambut has less fat1947 was the first year that yogurt was introduced withnatural fruit preservatives and artificial sweeteners to make asweetened dessertIn 1950 yogurt became huge with health gurus in the UnitedStatesSince the 1950 when people became familiar with yogurt ithas been on store shelves in every major storeYogurt has vitamins B 12 and B6Yogurt can be added to cakes, pies and enjoyed plain 3. The market size is 53,642,100The market has grown 4% in the last 4 years, with theexception of last year in which it dropped 4%The competition holds 41, 464,800 of the Market sharesYo-Spoon holds 23% of the total marketYo-Spoon hopes to gain back our sales with a newproduct and gain back the 4% that was lost in the lastyear. 4. Sales 23% 39% Yo Spoon company B company C all other 22% 16%Total Market Share 5. Case SalesCase Sales For The past 5 years13,000,00012,500,00012,000,00011,500,00011,000,00010,500,00010,000,000 cy-4 cy-3cy-2cy-1cycy + 1 6. Yo-Crunch 4 pack 4 oz is $ $2.36, packaging is asmall cup that children can drink and squeeze theyogurt from the cupDannon Dannable Crunchers 4 pack 3.5 oz$2.36, plastic packaging that children can addgranola pieces to the yogurtYoplait Go-gurt 2 oz 8 pack $2.62, packaging aretubes that children can squeeze the yogurt outYo-Spoon 4 pack 4oz containers, $2.10, packagingis a container with fresh fruit, yogurt and a ediblespoon 7. People who like to stay healthyOur average customers are people that range from children toolder adults with their incomes that are average based in theregions that we targeted.Our potential customers are children that like sweets, which willeat yogurt as a substitute for unhealthy sweetsMothers that want their children to substitute unhealthy snacksfor a healthy sweet snack will purchase yogurt for their children overjunk foodsThe normal consumer of yogurt would purchase the productweeklyConsumers that are very health conscious or on the go often andwant their children to snack on a healthier snack that the tastemeasures up to the productConsumers will use these products for schoollunches, snacks, after school snacks, and riding in the car.In the last 10 years more consumers want more all-natural foods, healthierfoods, convenient, and affordable. 8. Trends over the years Trends over the years70%60%50%40%30%20%10%0% 1940-1950 1960-1970 1980-1990 2000-20102011-2012Trends since 1940- 2012 9. New England and Rocky Mountains sales are verylow and are one of the major focuses we hold only5% of the market in that regionover the past 4 years we have not had aconvenient product for on the go life stylesIn the past 4 years we have not had an all naturalproduct that our consumers are wanting.The biggest problem that Yo-Spoon faces istargeting mothers with a kid product, even thoughthe child may want it we need to convince themothers why they should buy it for them 10. 140001200010000 8000Cy-4CY-3 6000 CY-2CY-1CY- 4000 20000New England Mid East Great Lakes Plains South East South West Rocky Mountain Far West 11. Yo-Spoon has a new marketing plan tointroduce a new way to enjoy yogurtYo-Spoon has the opportunity to presentoriginal ideas to our customers such as an ediblespoonWe have an opportunity to increase sales inthe New England and the Rocky Mountainregions and boost our sales in other regionswith a new product that most people want tohave on a daily basisYo-Spoon is the first to introduce a spoon thatis edible 12. YoSpoons target market are all ages of Children YoSpoon is targeting moms 13. 4 oz. cups of yogurt Fruit in the cup of packages-Strawberries, Raspberries and Blueberries Spoons- Graham cracker, sugar cookie, Chocolatechip cookie, Cinnamon and Confetti Cookie Flavors- SlamminStrawberry, strawbanana, Blazin-blueberry, Ravinraspberry, Verynilla, Slammin Strawberrycheesecake, and birthday Cakalicious Single cups, 32 oz. containers and 4 packs(multipacks) 14. Single cups will be $.80 4 packs will be $2.60 15. TV ads Magazines ads with coupon Coupons in the Sunday Paper Direct Mail Facebook Website Box Tops Consumer Contest 16. Advertising Objective 1: Objective: introduce a new product and toshow consumers a brand new way to enjoytheir favorite yogurt with an edible spoon. Strategy: Commercials will be run on childrenand family oriented stations. Links will also beput on childrens websites, along with couponsin various magazines and Sunday papers. 17. Advertising Objective 2: Objective: gain childrens attention byintroducing a good tasting, healthy snack inreplace of unhealthy snacks. Strategy: Commercials will run during kidsshows, advertising will be seen in kidsmagazines. We will be introducing our cow andhis catch phrase will be Its Spoooonalicious! 18. Advertising Objective 3: Objective: gain the mothers attention byintroducing a new healthy, convenient, on-the-go snack for their children. Strategy: There will be advertisements runningin womens magazines. There will also becommercials on daytime television, coupons inthe Sunday paper to promote that it is an all-natural and convenient on-the-go snack. 19. BRAND NAME: SLOGAN: BRAND MARK: 20. Television: commercials will air on daytime television andchildrens stations Good Morning America, between 6-8 A.M., Monday through Friday in January, February, March, August, and September Dr. Phil and Dr. Oz, between 4 and 5 P.M. Monday through Friday in January, February, March, August, and September. On the 6 oclock news on ABC, NBC, and CBS,Monday through Friday in January, February, March, August, and September. Dora the Explorer, Bubble guppies, SpongeBob SquarePants, Calliou, Wizards of Waverly Place, and Phineas and Ferb from 8 to 11 A.M. on Saturday and Sunday all year round. 21. Magazine: advertisements in childrens andwomens magazines. advertisements will have a coupon at thebottom for $0.50 off. Family Circle, Highlights, and Nick Magazine inFebruary, March, April, May, June, July, andAugust. Womens Health and The Healthy MomsMagazine in January,February, March,June, July, August,September, and October. 22. Website: www.yo-spoon.com printable coupons for $0.75 off game activities for children to play for free Recipes Contest information 23. Yo-spoon will partner with Kroger, GiantEagle, Wal-Mart, and Meijer and mailcoupons directly to all the customers ontheir mailing list once a week. 24. Coupons will be sent out the first and third Sunday ofevery month January- December A coupon will also go out every second Sunday of thesame months They will be full ad coupons Consumers limited to only one coupon per transaction They expire two months after coupon is in the ad 25. Save $0.55 Consumer: limit one coupon per item purchased. Coupon must be presented to participating retailer at time of purchase. Consumermust payall applicable sales tax. EXPIRES 03/01/2013Save $0.55Save $0.35When you purchase ANY YoSpoonmultipack or Two YoSpoon 4 oz.When you purchase ANY containersONE YoSpoon single 4 oz. container Consumer: limit one coupon per item purchased. Coupon must be presented to participating retailer at time of purchase. Consumermust payall applicable sales tax.EXPIRES 03/01/2013EXPIRES 03/01/2013 26. The coupon for YoSpoon.com Save $0.75On Any TWOmultipack YoSpoonYogurtConsumer: limit one coupon per itempurchased. Coupon must be presentedto participating retailer at time ofpurchase. Consumer must pay allapplicable sales tax.EXPIRES 01/31/2013 27. The coupon for YoSpoons 32oz. Yogurt 28. YoSpoon yogurt will be placed on the coolershelf with the rest of the competing brands ofchildrens yogurt This will be year round YoSpoon will have a separate mini cooler in thedairy aisle which will be outo January and February of 2013o August 1st-October 31st 29. YoSpoon YoSpoon YoSpoon YoSpoonYoSpoon- Its Spoonalicious 30. OPEN HERE 31. Saturday is the busiest shopping day of theweek January-July; August- October Children and parents can sample a one by onesize cup of yogurt and a mini graham crackerspoon or sugar cookie spoon Every month two different flavors to try 32. YoSpoon will be putting stickers on the insidepackage of the multipacks for children to have January, March, May and August-December 33. o What a better way to spend time with your kids?o Promotion will be on the website and info on themultipacks of YoSpoono Promotion: June 1st- August 31sto The judges are the YoSpoon kitchen staffo The winners will be announced on YoSpoon.comand contacted immediately from someone on theYoSpoon team! 34. 1st place winners receive a full set ofRachael Ray pots and pans !Shipping and handling is paid for by2nd place winners will receive abrand new Bunn coffee makerthe winners! HAVE FUN AND GOODLUCK!! 35. Its time to put your aprons on and spoons in your hand and start mixing!This is a contest for you AND your kidsAll you have to do:o Come up with your favorite yogurt recipe using YoSpoon yogurt.o Enter your information below, including the recipe!o Leave the rest up to the YoSpoon kitchen staffo Most of all ENJOY and have fun!!Prizes: 1st place- Rachael Ray pots and pans Runner up- Bunn Coffee MakerCompetition starts NOW and the deadline for your recipe is August 31st, 2013! *Only ONE entry per household**Winner announced on YoSpoon.com and contacted on October 1st, 2013* Entry FormName:_________________________________________Address:_______________________________________PO Box:______ State:___________ Zip Code:________Phone #_______________________________________Recipe Name:__________________________________ Ingredients: How to make it:Click here to see prizesClick here to see recipes 36. The First place winner is: CANDI WILSON from Marion, OHIO!! She is the winner of the Rachael Ray pots and Pans! Her Recipe is: Cheesecake With Yogurt Toffee ToppingIngredients:Crust Congratulations winners and a1 cup crushed shortbread cookies (about 16-18 cookies)2 tablespoons butter, meltedbig thank you to everyone whoCheesecake1 cup YoSpoon Lowfat Strawberry Yogurtparticipated. The YoSpoon2 8oz packages of cream cheese, softenedteam hopes that you enjoyed1 1/4 cups packed brown sugar1 15oz can pumpkin pureethis and make sure you check2/3 cup evaporated milk out the recipes that people sent2 eggs1 teaspoon cinnamon in and try them at home!1/2 teaspoon nutmegTopping2 cups crushed toffee candies2 cups YoSpoon Lowfat Strawberry Yogurt4 tablespoons sugarDirectionsPreheat oven to 350F. In a small bowl, combine crushed cookies and butter. Press into the bottom and 1-inch up the side of an ungreased 9-inchspringform pan. Bake for 6-8 minutes but dont allow it to brown. Cool for 10 minutes. In large mixer bowl beat cream cheese and sugar togetheruntil creamy. Add in yogurt, pumpkin, eggs, evaporated milk and spices. Beat well and pour into the crust. Bake for 60 -65 minutes or until theedge is set but the center moves slightly. Remove from oven. Top with crushed toffee candies. Combine yogurt and sugar and spread over warmcheesecake. Bake for 10 minutes. Cool completely in pan and then refrigerate overnight. Drizzle with caramel sauce before serving.The Runner up winner is: Angela McGuire from Panama City, FL!!She wins the Bunn Coffee Pot!!Her recipe is: Chicken StroganoffIngredients1-12oz package wide egg noodles*1 tablespoon olive or vegetable oil1 onion thinly sliced2 cloves of garlic minced1/4 cup thinly sliced mushrooms1 pound boneless skinless chicken breasts, cubed2 1/2 tablespoons of butter, divided1/4 cup flour1 cup chicken stock2 tablespoons cider vinegar1/2 cup chopped parsley2 teaspoons freshly chopped tarragon1 cup YoSPoon Low Fat Plain YogurtDirectionsPrepare egg noodles according to package instructions. In a large skillet, heat oil over medium heat. Saut onion, garlic and mushrooms slightly.Add chicken pieces and saut on high until chicken is cooked through, about 6 minutes.In a separate skillet, over medium heat, melt butter and sprinkle in flour until mixture starts to slightly adhere to the bot tom of the saut pan.Quickly add chicken stock and cider vinegar and stir gently. Reduce heat to low and stir in parsley, tarragon, and yogurt. Cover and let simmer onlow for 8-10 minutes.Add 1/2 tablespoon of butter to egg noodles and let melt (optional). Toss noodles, spoon stroganoff mixture over noodles, and serve. 37. YoSpoon is teaming up with General Mills tohelp schools earn money Kids can collect Box Tops that are worth $0.10each on the YoSpoon multipacks Best part YoSpoon is doubling box tops, sothere will be two on each Kids and parents cut them off and take them toschool If the school collects 250,000 of them they willreceive art supplies 38. Box tops will have a four year expiration date This promotion is all year! Supplies: Construction Papercolored pencils GlueMarkers Glitter Scissors and Much more! Paint Crayons Glitter pens Clay Pencils Pens 39. A three night Bahamian Disney CruiseMotorized scooter with helmet and padsXbox 360s 40. Three nights Promotion: March1st- June 1st This is an all-inclusive trip, Taxes paid by the consumer Fill out a index card large or small with 4 UPC codes andreceipts for proof of purchase (No copy UPCs accepted)- Tellone reason you love YoSpoon The drawing will be on July 1st by the VP The promotion will display on packages and on YoSpoon.com The trip expires one year from date of winning 41. Go to YoSpoon.com for more details on the Disney Cruise This cointains 4: 2-Smashin Strawberry with fresh strawberries4and graham crackermultipacks spoon 2- Cheesecake with fresh strawberries and graham cracker spoon ITS SPOOONALICIOUS 42. Click here for more pictures and cruise info Click here for more information on how to win When consumers go to YoSpoon.com this is what they will see! 43. ENJOBe PamperedY Click here for lists of activitiesThis is what consumers will see when they click on Click here for more cruisedetails 44. Family Activities Disney Cruise LineWith an almost endless array of Disney-themed entertainment you wont find anywhere else, Disney shipsboast activities that bring the family together in unique and unforgettable ways. Deck parties: Celebrate your dream Disney vacation with your family alongside some favorite Disney Characters, and enjoy the only fireworks display at sea. Live Shows: Enjoy original Broadway-caliber musicals or relive some of Disneys greatest movie moments live onstage. Character Greetings: Meet and greet your favorite Disney Characters at autograph sessions, appearances at deck parties and kids clubs, and surprise encounters throughout your cruise. Dining: Savor the culinary delights of 3 delightfully themed restaurantswith child-friendly menusyour entire family will love. Pools: 2 distinctive Disney pools include one designed exclusively for families and one with a twisting slide. Movies: Catch a classic flick or a first-run release (some in Disney Digital 3-D) in the beautiful Buena Vista Theatre and on deck under the stars. 45. How to win the 3 night Bahamian Disney Cruise: Collect four UPC codes from the YoSpoon multipacks Keep all receipts for proof of purchase Fill out an index card with your name, phone number, address and email address Tell us one reason you love YoSpoon so much Mail in the card and the UPC codes and receipts too:YoSpoon766 Yogurt St.Spoon, Ohio 43761 Enter as many times as you want This is for a family of four needing a nice, relaxing getaway! Dates of Promotion- March 1st-June 1st, 2013 The drawing will be held on July 1st, 2013, the winner will be contacted immediately! NO COPIES OF A UPC WILL BE ACCEPTED Winners responsible for taxes and port; Trip good for only one year after winner announcedThis is what consumers will see when they click more info to win 46. From!!! Marion, OhioThanks to everyone for participating on this great Promotion, andagain Congratulations to Jo Ann Cluff for winning the DisneyCruise for her and her family. Please keep watching for anotherbig give away that YoSpoon will have!!! 47. Sweepstakes starts on January 1st- February 28th YoSpoon will give five scooters with the helmetand pads away Consumers get to enter as many times as theywant There will be promotional info on the multipacksfor the scooter Consumers get a code on the inside package andneed to go to YoSpoon.com to enter in code andthen their name, phone number, address andemail! No repeat codes accepted; good in all eightregions 48. Win a freeMotorized Scooterwith helmet andPads!*Look inside forDetailsContained with4 packages of:2- SmashingStrawberry withStrawberrysand GrahamCracker Spoon2- BlazinBlueberry withBlueberries andsugar cookiespoon CrackerIts SPOOONALICIOUS Spoon 49. YBR154XZW This is your chance to win a motorized scooter, a helmet and Pads. You have until February 28, 2013, and enter as many times as you want! You need to go to YoSpoon.com and enter the code shown above. This is the code that enters you to win the scooter, helmet and pads. Go to YoSpoon.com for more information Only one code per entryThis is what the inside of the package will look like 50. The deadline to get codes entered is February 28, 2013!!Enter as many times as you want just fill out the form below and hit submit!Drawing is on March 2nd, 2013!! Winners will be contacted by phone and EmailAND Enter Code Name____________________________________ Address__________________________________ Phone Number____________________________ Email____________________________________SUBMIT Only one code per entry, NO double code will be accepted 51. YoSpoon will be giving away five Xboxs during themonths of June 1st- August 1st Consumers can see this promotion on the outsidepackage of multipacks and on YoSpoon.com Consumers need to fill out an index card with theirName, phone number, address and a UPC codefrom the package Send them too: YoSpoon > 766 Yogurt St. > Spoon, Ohio 43761 They can enter as many times as they want No Copies of UPC accepted 52. YourChanceto wina freeXBOX360!!Detailsinside Contained with FourPackages of:2- Birthday Cakalischouswith fresh Strawberriesand a graham crackerspoon2- Ravin Raspberry withfresh raspberries and achocolate spoonITS SPOOONALICIOUS!! 53. THIS IS EASYFASTFUNIT IS FREE o Fill out an index card with your name, Phone number and Address o Put the UPC code from your package on the index card o Mail it to: YoSpoon 766 Yogurt St. Spoon, Ohio 43761 o Send in as many as you want Deadline is August 1st, 2013!! WINNERS WILL BE ANNOUNCED ON AUGUST 3RD, 2013! They will be contacted and posted on YoSpoon.comNo copies of UPC codeswill be accepted 54. Thank you to everyone that sent in cards to try to win! Andcongratulations again to all the winners! Stay tuned for thenext sweepstakes from your favorite yogurt team YoSpoon! 55. Sales Promotion J F MA M J J A S O N DCouponsWebsite* * ** * * * * * * * *On package * * ** * * * * * * * *Newspapers * * ** * * * * * * * *Store Displays * ** * *Samples* * ** * * * * * *Consumer ContestsStickers * ** * * * * *Food Competition* * *Consumer Games * * ** * * * * * * * *SweepstakesDisney Cruise** * *Scooters * *X-box * * * 56. Schedule of Activities Advertising J F M A M J J A S O N DCustomer Magazines Family Circle * * * * * * * Highlights* * * * * * * Nick* * * * * * * Womens Health* * * * * * * * The Healthy Mom * * * * * * * *Television Good Morning America* * * * * Dr. Phil/Dr. Oz * * * * * ABC/CBS/NBC * * * * *Dora the Explorer* * * * * * * * * * * * Spongebob Squarepants * * * * * * * * * * * * Calilou * * * * * * * * * * * * Wizards of Waverly Place* * * * * * * * * * * * Phineas and Ferb* * * * * * * * * * * * Bubble Guppies* * * * * * * * * * * *Internet * * * * * * * * * * * *Direct Mail* * * * * * * * * * * * 57. Budget Summary Advertising45%Television $3,054,06025%Consumer Magazines $1,696,70010%Direct Mail$678,68020%Website$1,357,360100% Total Advertising Budget $6,786,800 Sales Promotion40%Coupons$1,809,80010%Consumer Games $452,45015%Consumer Contest $678,6755% Sweepstakes$226,23010%Store Displays $452,45020%Free Samples $904,900100% Total Sales Promotion Budget $4,524,500Grand Total $11,312,300