Power of Promotional Products-Ace Printing and Mailing Services
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POWER OF PROMOTION Utilizing Promotional Products in your Marketing Plan
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Transcript of Power of Promotional Products-Ace Printing and Mailing Services
POWER OF PROMOTIONUtilizing Promotional Products in your Marketing Plan
SARAH CARROLL Colorado Mission District Irish Dancer Bibliophile Hiking and Camping
WHY PROMOTIONAL PRODUCTS ARE AN IMPORTANT MARKETING TOOL Traditional Marketing Tools
Stationary Business Cards Brochures Postcards Website
PROMOTIONAL PRODUCTS TOO!
LASTING IMPRESSIONS
Increase brand awareness and memory. 88% of people could recall the name of the company on promotional products they own.
Positive views. 85% of people did business with a
company after receiving a promotional product. 59%
had a positive increase in their impression of a company. Usefulness. 1 out of 4 people walk around with promotional
products on or with them. 81% keep them because
they are useful. 53% use a promotional item at least once a week and 8 out of 10 people own 1-10 promotional products
TOP REQUESTED PRODUCTS TO RECIEVE! SURVEY SAYS. . .
Food Gifts38%
Apparel22%
Bags/Totes15%
Tech Items10%
Writing In-
stru-ments
8%
Tools6%
Top Promotional Items
Food GiftsApparelBags/TotesTech ItemsWriting InstrumentsTools
ECO ITEMS Sustainability Green Recyclable
THINKING OUT OF THE BOX
Unusual and unique items:
Custom Woven Throw BlanketTravel Wine Glass Logo Bean
IDEAL REFERRALS TRADESHOWS EVENT SPONSORS CONFERENCES NEW PRODUCT/SERVICE
LAUNCH RE-BRANDING
Marketing Department
Advertising
Human Resources
TRADE SHOWS
EVENT SPONSORS
NewProduc
t
CONFRENCES
CASE STUDY: SADLER INSURANCE
Client and Employee Appreciation Gift Problem: Client looking for canvas bag for over a year that would fit
his company colors. Solution: Through a vast network of suppliers, we secured the right
product in the exact color with the custom specifications for this project.
