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Powell_Christina Belk
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Private Brands Internship Christina Powell - Summer 2016 Fashion & Textile Management, Brand Management & Marketing Brand Strategy Design Development Costing Concept Design Review Adoption Design Review Placement Quality & Fit Approvals Ad Samples & Production Sales Analysis Product Development Cycle Corporate Intern Life My Responsibilities Run & Analyze Weekly Selling Reports Using Internal Systems to create and update styles Comparison research about competitive brands’ product assortments Interact with vendors, designers, & product quality teams regarding development submits Present sales & color research at meetings with upper management, pointing out opportunities for growth Highlights My style research helped guide a conversation about the direction of fashion for our active line My color research helped our team narrow down the product offering in our t-shirt program for next spring I attended multiple classroom sessions to learn about different sides of the business, & visited stores and a distribution center Our CEO retired and a new one was brought in, Lisa Harper. I got to experience the changes that come from upper management shifts
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Private Brands Internship Christina Powell - Summer 2016
Fashion & Textile Management, Brand Management & Marketing
Brand Strategy
Design Development
Costing
Concept
Design Review
Adoption Design Review
Placement
Quality & Fit Approvals
Ad Samples & Production
Sales Analysis
Product Development
Cycle
Corporate Intern Life
My Responsibilities Run & Analyze Weekly
Selling Reports
Using Internal Systems to create and update
styles
Comparison research about competitive
brands’ product assortments
Interact with vendors, designers, & product
quality teams regarding development submits
Present sales & color research at meetings
with upper management, pointing out opportunities for
growth
Hig
hlig
hts
My style research helped guide a conversation about the direction of fashion for our active line
My color research helped our team narrow down the product offering in our t-shirt program for next spring
I attended multiple classroom sessions to learn about different sides of the business, & visited stores and a distribution center
Our CEO retired and a new one was brought in, Lisa Harper. I got to experience the changes that come from upper management shifts
