Pouch Opportunities in Latin America
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POUCH OPPORTUNITIES IN LATIN AMERICA
GLOBAL POUCH WEST
DECEMBER 2016
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Research coverageEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
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EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
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Why are we here?
forecast
EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
-4%
-2%
0%
2%
4%
6%
8%
10%
2001 2006 2011 2016 2021
Real GDP Growth
Developed Countries Emerging and Developing Countries
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EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
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A youthful continent
EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
25%
26%
49%
Latin America – 640mn
0-14 15-29 30+
19%
20%61%
USA – 320mn
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EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
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Pouch landscapeEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
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Packaged Food Beverages Dog & Cat Food Other
Latin America Stand-up Pouches, Retail Units
2010 2015
2010 – 201560% growth
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EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
![Page 10: Pouch Opportunities in Latin America](https://reader034.fdocuments.us/reader034/viewer/2022042723/587190851a28ab2c198b74f5/html5/thumbnails/10.jpg)
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Packaged Food Beverages Dog & Cat Food Other
Latin America Stand-up Pouches, Retail Units
2010 2015 2020
2010 - 3.5bn2020 - 7.5bn
Great outlookEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
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How to reach emerging market consumers?
Product Positioning
Value
Convenience
Indulgence
Nostalgia
Status
EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
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