POTTERY BARN

Elizabeth BatsonLyndsey Shaver

Di Wu

Company HistoryCompany History

Pottery Barn began as a single store in Lower Manhattan in 1949. Founded by Paul Secon and his brother Morris, they

sold the company in 1986.

Company InformationCompany Information

• All-American style home furnishings store. – Aim for comfort, style and

quality • Currently Owned by Williams-

Sonoma.• Age Specific Stores:

– Pottery Barn– Pottery Barn Teen– Pottery Barn Kids

SStrengthstrengths

• Name Recognition• High Quality Merchandise• 30-90 day return policy (depending on

item) & 1 year warranty on all furniture.• Merchandise is stylish and classic• Can purchase products in store, online or

through a catalogue.– Store Credit Card

• Good Locations (NW 23rd in Portland)

WWeaknesseseaknesses• Price, Merchandise is Very Expensive!• Most of the Merchandise is Seasonal.• Limited Availability of Merchandise In

Stores.• Limited Locations.

$169.00!!!

OOpportunitiespportunities

• Become more Eco-Friendly.• Offer more items in stores.• More Advertising.• Sponsorships.

– Pottery Barn could Sponsor Mall Furnishings.

• Expansion.– More Locations.

TThreatshreats

• Creation of lower-priced home furnishings from Ikea.

• “The Pottery Barn Rule” Not True!• Competition:

– Crate & Barrel,

Sources• www.potterybarn.com

• www.pbteen.com

• www.potterybarnkids.com

• www.youtube.com

• www.wikipedia.org/potterybarn