Potato Processing Magazine article
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POTATO PROCESSING 36 NEWSFEATURE: AFFORDABLETECHNOLOGY MarchApril 2009 A fter set ups initiated by Transnational, India’s processing industry is now becoming active too. One common constraint is that entrepreneurs can’t afford to invest in equipment from Europe or America or take risks in new ventures. Many other developing countries have a similar story to tell in terms of new entrepreneurs. Besides the cost of equipment, owners of a small project like a 200 kg/hr potato chip plant in a remote place cannot afford high start up costs or in-house training with established equipment suppliers charging €500 or $US800 per man, per day. The solution lies in getting high-tech potato processing equipment at an affordable price. This should also be combined with reasonably priced services. Wintech Taparia Ltd. in India (Wintech) is one such supplier of affordable technology, equipment and services for potato processing industry worldwide. Wintech worked with PPM, Swedish licensee in India and established projects using PPM’s expertise. They set up workshop to fabricate machines with the full support from the late Cleas Friberg, PPM’s (then) managing director in 1987 and his team of experts. The Balaji Wafers success story is well known in chip industry throughout India. Balaji established the first continuous plant from Wintech to produce about 500 kg/hr of potato chips in 2000. Balaji managing director Chandubhai Virani, led the company from strength to strength and installed a PPM, sweden chip plant of 1200 kg/hr capacity. And recently Balaji commissioned a 2000 kg/hr chip plant in the western Indian state of Gujrat to Small markets with big potential Russia, China and India are the world’s top three potato producers but are yet to catch up with rest of the world in terms of processing. And they are starting to. Equipment manufacturer Wintech Taparia explains how India is offering potato processing at an affordable price. meet market demand, where they are the unquestioned brand leaders. The leading Indian biscuit company, Parle has also grown quickly: in 2008 they started their first project to produce 750 kg/hr of potato chips near Mumbai, with the full support and equipment from Wintech and their international associates. Now, they are to commission another unit of a similar capacity near Delhi by March in time for the 2009 potato harvesting season. They are also establishing a private label production operation in Kolkata and have several other projects in progress in southern India. There are many more success stories in developing countries, such as Algeria in Africa or Muscat in Middle East or far off islands like in Fiji, all using Wintech equipment. On the other hand, for a developed market like Holland, a company is using Wintech’s low cost POTATO PROCESSORS IN ALGERIA.
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potato processing magazine article
Transcript of Potato Processing Magazine article
POTATO PROCESSING36
NEWSFEATURE: AFFORDABLETECHNOLOGY
MarchApril 2009
After set ups initiated byTransnational, India’s processingindustry is now becoming activetoo. One common constraint is that
entrepreneurs can’t afford to invest inequipment from Europe or America or takerisks in new ventures. Many otherdeveloping countries have a similar story totell in terms of new entrepreneurs.
Besides the cost of equipment, ownersof a small project like a 200 kg/hr potatochip plant in a remote place cannot affordhigh start up costs or in-house trainingwith established equipment supplierscharging €500 or $US800 per man, perday.
The solution lies in getting high-techpotato processing equipment at anaffordable price. This should also becombined with reasonably priced services. WintechTaparia Ltd. in India (Wintech) is one such supplierof affordable technology, equipment and services forpotato processing industry worldwide.
Wintech worked with PPM, Swedish licensee inIndia and established projects using PPM’sexpertise. They set up workshop to fabricatemachines with the full support from the late CleasFriberg, PPM’s (then) managing director in 1987and his team of experts.
The Balaji Wafers success story is well known inchip industry throughout India. Balaji establishedthe first continuous plant from Wintech to produceabout 500 kg/hr of potato chips in 2000. Balajimanaging director Chandubhai Virani, led thecompany from strength to strength and installed aPPM, sweden chip plant of 1200 kg/hr capacity.And recently Balaji commissioned a 2000 kg/hrchip plant in the western Indian state of Gujrat to
Smallmarketswithbigpotential
Russia, China and India are the world’s top three potato producers butare yet to catch up with rest of the world in terms of processing. Andthey are starting to. Equipment manufacturer Wintech Taparia explainshow India is offering potato processing at an affordable price.
meet market demand, where they are theunquestioned brand leaders.
The leading Indian biscuit company, Parle hasalso grown quickly: in 2008 they started their firstproject to produce 750 kg/hr of potato chips nearMumbai, with the full support and equipment fromWintech and their international associates. Now,they are to commission another unit of a similarcapacity near Delhi by March in time for the 2009potato harvesting season. They are also establishinga private label production operation in Kolkata andhave several other projects in progress in southernIndia.
There are many more success stories indeveloping countries, such as Algeria in Africa orMuscat in Middle East or far off islands like in Fiji,all using Wintech equipment.
On the other hand, for a developed market likeHolland, a company is using Wintech’s low cost
POTATO PROCESSORS IN ALGERIA.
37POTATO PROCESSING MarchApril 2009
high-tech to produce organic chips.The companies, who like to riskminimum investment on newdevelopment programs, like to takethis approach. One such companybought a Wintech Pellet Snack Line inthe UK – all equipments marked ‘CE’(an EU requirement) again at afraction of the cost of a Europeansupplier.
Indian firm Haldiram Group is atraditional snack food leader and oneof the oldest players in the industry(with sales of €250 million).Haldiram initially set up chip factoriesin conjunction with Wintech as wellas many snack production lines. Theyalso source special application snackfryers, up to 1000 kg/hr capacity fromWintech from time to time.
LOW COST, HI-TECHWintech have supplied equipment forpotato seed production for manyyears, to help the potato processingindustry in India. They work togetherwith well known companies inbusiness over a long time, such asUS-based Kliklok Woodman andSmalley Manufacturing Company andYamato from Japan for their weighersto give total turn-key projects.
Very successful with low cost –high technology, Wintech also set upIndia’s first potato flake project.Global giant McCain Foods Ltd usesWintech equipment for their flake linesin India. More and more projects forpotato French fries and flakes arebeing set up in India based ontechnical support from pioneers in thisarea, Wintech.
Total service assistance is vital tothe entrepreneurs in developingcountries, starting with engineeringassistance to plan the project to start-up services and after sales service. Atsites in odd places, engineers arestranded for months together for want of materials tocommission the project. Clients can’t affordexpensive engineers and they look forward tosuppliers like Wintech who have techniciansworking hard in sometimes hostile or riskylocations.
The Indian subcontinent i.e. India, Bangladesh,Pakistan and Sri Lanka consisting of 1.6 billionpeople offers huge opportunity in terms of potatoprocessing. Led by Frito Lay in potato chipsbusiness there are many more players are there inIndia. A growth rate of 26 per cent in Snack Foodmarket is a pointer towards the shape of things to
come. More factories are being set up for otherPotato products, including Frozen French Fries,Flakes & specialty Potato products in this region.
Many big developing countries, be it Bangladeshin South East Asia or Nigeria in West Africa, offersimilar opportunities. Sarl Snax of Algeria is a casein point. Having got a small potato chip line fromWintech a few years back, they are planning to goin for 1000 kg/hr Potato Chip line, apart from othersnack lines. Further information: www.wintechtaparia.comEmail : [email protected] Contact : Rahul Taparia : 0777 852 9261
TOP: WINTECH MDPRAMOD TAPARIA(LEFT).
