Idea

1. To introduce FIFA world cup special pack of Potato Cracker.

2. To launch CP to create excitement.

Objective

To catch the hype and get consumer attention and increase brand pull.

Potato Cracker Activity

360 Degree Plan/ Communication Plan

Task Tasks Execution

TVC and RDC New TVC and RDC made Airing start from 12th June

Press New press design done Start from 12th June

World Cup Fixture Design done as per BD time Distributed 1 lac to school

Poster Poster design to catch floating ppl 20,000 done

Jersey Jersey design for Brazil and Argentina

Event and Activation Interactive games and sampling Start from 11th June

Press Layout

Press

After 1st week press layout

Fixture

Poster

Event and Activation

Event and Activation