Posts analytics - 3 best usage tips
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3 tips on how to benefit from the Best and Worst Posts analytics report at TrueSocialMetrics.com - Discover the similar patterns for the most effective and the least effective posts. - Compare the tactics of your top posts and competitors’ best posts. - Get ideas about popular hashtags, keywords for new posts.
Transcript of Posts analytics - 3 best usage tips
TrueSocialMetrics3 tips
on how to benefit from thePosts analytics report
How to use Posts report
1. Discover the similar patterns for the most effective and the least effective posts.
2. Compare the tactics of your top posts and competitors’ best posts.
3. Get ideas about popular hashtags, keywords for new posts.
1. Discover patternsDiscover similar patterns for the most effective and the least effective posts. In the following example, 4 out of 5 Worst posts were Retweets, while there is not a single Retweet among top 5 Best posts. Which means for this Twitter account their own Tweets work better than Retweets.
2. Learn from CompetitorsCompare the tactics of your top posts and competitors’ best posts. In this example Coca Cola uses trending topics to attract engagement - all 5 top posts are about Nelson Mandela. And DietCoke uses calls to action asking to comment or retweet.
3. Get Ideas for posts Use Posts analytics report for ideas about hashtags, keywords and types of content that work the best for your audience and each social network. Then check these ideas with Predictive analytics to create most effective posts.
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