POSTING POSTING CALENDAR CALENDAR

EVENTSEVENTS

WelcomeWelcome Your first step in the process of becoming a freelance Your first step in the process of becoming a freelance

reviewer at Splash Magazines Worldwide is to post reviewer at Splash Magazines Worldwide is to post calendar events. It may seem tedious but it is a very calendar events. It may seem tedious but it is a very important feature on all of our worldwide sites. This only important feature on all of our worldwide sites. This only takes 1-2 minutes for each posting and that time gets takes 1-2 minutes for each posting and that time gets even shorter as you post more events.even shorter as you post more events.

The calendar will keep our readers coming back to the The calendar will keep our readers coming back to the various Splash Magazines if it provides exciting, current, various Splash Magazines if it provides exciting, current, in depth, varied listings. in depth, varied listings.

The calendar will also expose you to many things in your The calendar will also expose you to many things in your city that are usually available for you and a guest to city that are usually available for you and a guest to attend, at no cost, provided that you do a review on attend, at no cost, provided that you do a review on whatever it is you request. whatever it is you request.

In time we will be bombarded by dozens of invitations In time we will be bombarded by dozens of invitations each day from PR firms but for now we need you to do each day from PR firms but for now we need you to do your own harvesting of events to post in your cities Splash your own harvesting of events to post in your cities Splash calendar.calendar.

Harvesting Events from the WebHarvesting Events from the Web One of the best beginning resources for gathering event One of the best beginning resources for gathering event

information is through your local Visitors & Convention information is through your local Visitors & Convention Bureau (do a Google search for (your city’s) Visitors and Bureau (do a Google search for (your city’s) Visitors and Convention Bureau.) Of course use any of the local Convention Bureau.) Of course use any of the local resources that you currently use to find out what is resources that you currently use to find out what is happening in your city. You can also go to your address happening in your city. You can also go to your address bar and type (your city’s name).com i.e. bar and type (your city’s name).com i.e. www.la.comwww.la.com or or www.losangeles.comwww.losangeles.com and you will find calendars with and you will find calendars with information you can use. information you can use.

You can also check any other local websites that you You can also check any other local websites that you know of that list events in the area to find events that know of that list events in the area to find events that Splash Magazines can include in the calendar: concerts, Splash Magazines can include in the calendar: concerts, exhibitions, fashion shows, etc…exhibitions, fashion shows, etc…

Initially, after you have posted 20 events for your Initially, after you have posted 20 events for your city’s calendar, you will have one credit which city’s calendar, you will have one credit which will allow you to request an event of your choice, will allow you to request an event of your choice, be it from the calendar or something you request be it from the calendar or something you request on your own. The more events you post, the on your own. The more events you post, the better assignments we will offer to you!better assignments we will offer to you!

The number of posts to get to go to a free event The number of posts to get to go to a free event will decrease with the passage of time and as will decrease with the passage of time and as you prove to us that you are doing the postings you prove to us that you are doing the postings correctly and following all of our guidelines. correctly and following all of our guidelines. However, the posting of calendar events will However, the posting of calendar events will always be a very important element of our site!always be a very important element of our site!

Calendar RequirementsCalendar Requirements

Helpful HintsHelpful Hints The best way to use this presentation is to The best way to use this presentation is to

actually follow along using the calendar actually follow along using the calendar program as the steps are being explained.program as the steps are being explained.

A good way to use both this presentation A good way to use both this presentation and the calendar posting program is to use and the calendar posting program is to use Alt-Tab to go back and forth between them Alt-Tab to go back and forth between them or to make them both fit on your screen by or to make them both fit on your screen by minimizing each and putting one on the minimizing each and putting one on the right and the other on the left.right and the other on the left.

Calendar Posting StepsCalendar Posting Steps Once you have harvested the events, happenings, etc. that you Once you have harvested the events, happenings, etc. that you

think would be interesting to include in the calendar &/or if you think would be interesting to include in the calendar &/or if you receive PR or other press releases, do the following: receive PR or other press releases, do the following:

Open MS Word and your city’s Splash Magazines website.Open MS Word and your city’s Splash Magazines website.

Check the website to make sure that the event you are planning on Check the website to make sure that the event you are planning on posting is not already posted by looking at the calendar on your posting is not already posted by looking at the calendar on your city’s website.city’s website.

Check all the dates if there are multiple dates to make sure the Check all the dates if there are multiple dates to make sure the event is not posted on any of the dates.event is not posted on any of the dates.

If the information is not already posted, select the information using If the information is not already posted, select the information using the mouse to highlight the information or ctrl-a to select all or right the mouse to highlight the information or ctrl-a to select all or right clicking the mouse then copy it using ctrl-c and paste the clicking the mouse then copy it using ctrl-c and paste the information into a new Word document by using ctrl-v or the right information into a new Word document by using ctrl-v or the right mouse key.mouse key.

More Calendar Posting StepsMore Calendar Posting Steps Create a title that is in Title Case (never ALL CAPS)Create a title that is in Title Case (never ALL CAPS)

You can do this by going to “Format” menu, select “change case,” You can do this by going to “Format” menu, select “change case,” and change to “Title Case”. and change to “Title Case”.

Also keep in mind that you need to have the entire title on one line Also keep in mind that you need to have the entire title on one line with no paragraph returns so when you copy and paste it into the with no paragraph returns so when you copy and paste it into the title field late, everything will show.title field late, everything will show.

Always include clearly written information with who, what, when, Always include clearly written information with who, what, when, where and why using all the information that is available. where and why using all the information that is available.

If all of the pertinent information is not there, find the missing If all of the pertinent information is not there, find the missing information by typing the key words ( title, subject, company, etc.) information by typing the key words ( title, subject, company, etc.) into GOOGLE. Keep in mind that the use of “ will minimize your into GOOGLE. Keep in mind that the use of “ will minimize your search tremendously. I.e. “LA Splash” will come up with 29,500 but search tremendously. I.e. “LA Splash” will come up with 29,500 but la splash will come up with 72,300,000! By putting the term in la splash will come up with 72,300,000! By putting the term in quotes it will search for that combination as if they are one word. If quotes it will search for that combination as if they are one word. If not, either word anywhere in a document will be counted.not, either word anywhere in a document will be counted.

If available and appropriate have a URL & email address.If available and appropriate have a URL & email address.

More More Delete any press contact or private information. Delete any press contact or private information.

Delete any unnecessary information that is not Delete any unnecessary information that is not of value to the readers.of value to the readers.

Make sure everything is aligned left.Make sure everything is aligned left.

Make sure to use spell check.Make sure to use spell check.

Have a paper or online calendar available for Have a paper or online calendar available for multiple day events.multiple day events.

Connect to the calendar website of your cityConnect to the calendar website of your city

Put in the web address for your city followed by Put in the web address for your city followed by /calendar//calendar/cal_login.phpcal_login.php

i.e.i.e.

For Los Angeles Splash Magazine For Los Angeles Splash Magazine Go to: Go to: http://http://www.lasplash.com/calendar/cal_login.phpwww.lasplash.com/calendar/cal_login.php

For New York Splash Magazine For New York Splash Magazine Go to: Go to: http://www.nycsplash.com/calendar/cal_login.phphttp://www.nycsplash.com/calendar/cal_login.php

For Chicago Splash MagazineFor Chicago Splash MagazineGo to: Go to: http://www.chicago-splash.com/calendar/cal_login.phphttp://www.chicago-splash.com/calendar/cal_login.php

Etc…Etc…

-You'll see “Calendarix” User Login-You'll see “Calendarix” User Login

Enter Login and Password that you have chosen.Enter Login and Password that you have chosen.

Click on the "plus" on the top right-hand side of any date. Its easier Click on the "plus" on the top right-hand side of any date. Its easier to go to the date you are entering.to go to the date you are entering.

This screen will appearThis screen will appear

This Screen will Appear This Screen will Appear

And you will see this box appearAnd you will see this box appear Enter Enter Event TitleEvent Title – it should be in – it should be in Title Title

Case (not ALL CAPS).Case (not ALL CAPS).

Paste in Paste in Event DescriptionEvent Description box all the box all the information about the event.information about the event.

Put Put EmailEmail or or URLURL (web address) in (web address) in appropriate fields if available.appropriate fields if available.

Choose CategoryChoose Category from pull down menu. from pull down menu.

Add Add Start TimeStart Time (note pm or am), (note pm or am),

NO END TIMENO END TIME – it takes up too much – it takes up too much space.space.

Add Add DateDate of event. of event.

If it is a multi-day event, click the If it is a multi-day event, click the RepeatRepeat button and choose the consecutive days button and choose the consecutive days (ex: Thurs, Fri, and Sat) from the drop down (ex: Thurs, Fri, and Sat) from the drop down field. Enter the additional number of days field. Enter the additional number of days the event will repeat consecutively or for the the event will repeat consecutively or for the number of specific days i.e. Sundays, If the number of specific days i.e. Sundays, If the event last 3 days – click event last 3 days – click ““repeat” and enter repeat” and enter the number 2 since it will repeat 2 additional the number 2 since it will repeat 2 additional days or Sundays or Tuesdays etc.days or Sundays or Tuesdays etc.

Finish by clicking Add Event.Finish by clicking Add Event.

As an example of adding multiple days, lets say you have a play to post that As an example of adding multiple days, lets say you have a play to post that starts June 1, 2006 and runs Thursday-Sunday for 7 weeks. The times are 8pm starts June 1, 2006 and runs Thursday-Sunday for 7 weeks. The times are 8pm Thursday–Saturday and 2pm and 7pm on Sunday. Here is the first screen you Thursday–Saturday and 2pm and 7pm on Sunday. Here is the first screen you would see after clicking on the plus sign to the right of June 1would see after clicking on the plus sign to the right of June 1stst and how you and how you would fill out the would fill out the Add eventAdd event popup. popup.

Adding Multiple DaysAdding Multiple Days

You will click on the You will click on the RepeatRepeat button. button.

Then choose the number of days from Then choose the number of days from the the RepeatRepeat drop down that the play drop down that the play will repeat. Total days 7 so 6 repeats.will repeat. Total days 7 so 6 repeats.

Then choose the day you want the Then choose the day you want the item to repeat from the item to repeat from the times everytimes every drop down menu. We are starting with drop down menu. We are starting with Thursday.Thursday.

Then click Then click Add event.Add event.

This is what you will seeThis is what you will see

Once you have entered the event go back to the Once you have entered the event go back to the calendar and click on the event you just enteredcalendar and click on the event you just entered

Now click on Now click on Copy EventCopy Event

Now change the date, in this case to June 2, and click the Now change the date, in this case to June 2, and click the repeat button and choose 6 June 2, and click the repeat button repeat button and choose 6 June 2, and click the repeat button and choose 6 and choose Friday from the drop down menu.and choose 6 and choose Friday from the drop down menu.

Adding Multiple DaysAdding Multiple Days Repeat with Saturday and change the date, in Repeat with Saturday and change the date, in

this case to June 3, and click the repeat button this case to June 3, and click the repeat button and choose 6 and choose Saturday from the and choose 6 and choose Saturday from the drop down menu.drop down menu.

Repeat with Sunday but change the time to 2pm Repeat with Sunday but change the time to 2pm and choose Sunday from the drop down menu and choose Sunday from the drop down menu and finally.and finally.

Repeat once more with Sunday choosing 7pm Repeat once more with Sunday choosing 7pm for the starting time and Sunday from the drop for the starting time and Sunday from the drop down menu.down menu.

Procedures for Calendar Postings when you Procedures for Calendar Postings when you receive an email from our office. receive an email from our office. (PNRE)(PNRE)

We will use the acronym PNRE in the header of our emails to you which stands for:

P: Post the even in the calendar section. N: Notify the sender that we have posted the event. R: Send an R.S.V.P. request so that a generic journalist or if

are interested in the event you or if indicated, a specific person’s name wants to ask for tickets to the event you are posting.

E: Post the event in our Event Manager program so that enrolled journalist may see that the event is available online and have the ability to view and request the event. This only can be done once we receive a verification from the PR people that we have permission to attend the event.

Note - that you need to carefully see what initials are in the beginning of the subject line. ONLY do the work for the initial indicated, i.e. P means Post only, PN means Post & Notify ONLY etc.

If there is a PN or PNRE on the email If there is a PN or PNRE on the email we send you. we send you.

After posting an event, notify the PR contact that the event is After posting an event, notify the PR contact that the event is online. online.

Make sure to blind copy BCC ld@lasplash.com on ALL Make sure to blind copy BCC ld@lasplash.com on ALL emails that you send.emails that you send.

A stock email is available for notification of calendar postings A stock email is available for notification of calendar postings which you will be sent as needed.which you will be sent as needed.

Sample Letter of Notification on Calendar PostingSample Letter of Notification on Calendar Posting

«Full_name_of_person»«Full_name_of_person»«Title_of_person»«Title_of_person»«Name_of_business»«Name_of_business»«Address_»«Address_»«City_State_zip»«City_State_zip»

Via Email: «Email_Address»Via Email: «Email_Address»

Dear «Greeting_name_Mr_or_Ms_or_first_name_»,Dear «Greeting_name_Mr_or_Ms_or_first_name_»,

I have posted your «Name_of_EventTile_in_Calendar» event in the calendar section of (Name of City) Splash Magazine. I have posted your «Name_of_EventTile_in_Calendar» event in the calendar section of (Name of City) Splash Magazine.

You can view the posting at You can view the posting at www(namewww(name of of city)splash.comcity)splash.com. Once there, go to the calendar on the left hand side of the page. Move . Once there, go to the calendar on the left hand side of the page. Move your mouse over the dates of your event and you will see the title; click on the date of your event to see the summary and click your mouse over the dates of your event and you will see the title; click on the date of your event to see the summary and click at the bottom where it says Read more to see the full listing. at the bottom where it says Read more to see the full listing.

if you are personally interestedif you are personally interested I would like to arrange for myself and a guest to attend this event and to publish an article for you. I would like to arrange for myself and a guest to attend this event and to publish an article for you. If this is possible, let me know If this is possible, let me know

if you are not interested and there was a R in the PNRif you are not interested and there was a R in the PNR then - I would like to arrange for one of our journalists and a guest to then - I would like to arrange for one of our journalists and a guest to attend this event and to publish an article for you. If this is possible, let me know attend this event and to publish an article for you. If this is possible, let me know

I look forward to working with you in the future. I look forward to working with you in the future.

All the best,All the best,

Your nameYour nameJournalistJournalistSplash Magazines Worldwide Splash Magazines Worldwide www.lasplash.comwww.lasplash.com323.650.0084 323.650.0084

Please make the return email address for the Please make the return email address for the N N (notify)(notify) letter (letter (events@events@(name(name of of city)city)splash.comsplash.com).).

Once we receive permission for a journalist to Once we receive permission for a journalist to attend and event, add that event to the attend and event, add that event to the Event Event Manager Manager programprogram.. Procedures on how to do Procedures on how to do that will be sent later.that will be sent later.

After you have been taught to set After you have been taught to set up an email for your cityup an email for your city

Congratulations!Congratulations!