Some Conference

PGConf.EU 2011

Postgres needs an Aircraft Carrier

Selena DeckelmannPrime Radiant

(with help from Dave Page)

PGConf.EU 2011

PGConf.EU 2011

Statistics (aka proof)

• 8 conferences in the US and Canada

• 7 conferences in Europe and Russia

• Many conferences in Japan

• Many conferences in South America

• Made plan for a conference on Mars

In 2011:

PGConf.EU 2011

What we know

• Other commercial database vendors are famous for their boats.

PGConf.EU 2011

Clearly...

• We need a Postgres Cruise.

PGConf.EU 2011

But...

• Cruise liners typically house 4000 people.

• That’s expensive to rent out.

Some Conference

PGConf.EU 2011

We need another option.

Some Conference

PGConf.EU 2011

We need anAircraft Carrier.

PGConf.EU 2011

Short Marketing interlude

• Crossing the Chasm (could be interpreted as a boating analogy)

PGConf.EU 2011

The Chasm

• “Visionaries” vs. “Pragmatists”

• We need to figure out who the Pragmatists are. And dominate some market segments.

Some Conference

PGConf.EU 2011

FILL OUT THIS SURVEY:

http://chesnok.com/u/5e

PGConf.EU 2011

Back to the carrier

• Once we figure this marketing thing out, we will capture nearly: 30% of the database market.

• Really.

http://chesnok.com/u/5e

Some Conference

PGConf.EU 2011

30% of the database market is worth:

11.5 BILLION DOLLARS (about € 96 MILLION)

http://chesnok.com/u/5e

PGConf.EU 2011

How much does an aircraft carrier cost?

• http://wiki.answers.com/Q/How_much_does_an_aircraft_carrier_cost

• “The Reagan cost $5 billion.”

http://chesnok.com/u/5e

PGConf.EU 2011

HOWEVER

• We can get them used.

• For $6 million dollars (approx € 50,000).

http://chesnok.com/u/5e

PGConf.EU 2011

DO YOUR PART.

• Fill out the survey.

• Help us capture 30% of the database market.

• So we can buy an aircraft carrier.

• And have a Postgres Cruise.

THANKS!

http://chesnok.com/u/5e

Some Conference

PGConf.EU 2011

FILL OUT THIS SURVEY:

http://chesnok.com/u/5e