Posterous: A Cool New Tool for Developing Your Personal Brand
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* Posterous * A Cool, New Tool for Developing Your Personal Brand Deb Nystrom, Reveln Consulting for LA2M January 20, 2010
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Transcript of Posterous: A Cool New Tool for Developing Your Personal Brand
* Posterous *
A Cool, New Tool for Developing Your
Personal Brand
Deb Nystrom, Reveln Consulting for LA2M
January 20, 2010
Who are we?
Long time LA2M-ers
University of Michigan
Streaming Audience
#la2m twitter
Blogging start 2008 - UM & Wordpress
Talent Management article
Business interpersonal tools, trends,
Entrepreneur - FitFire (fitness motivation)
Start-Up
Tumblr & PosterousMini-blogging
Supports all types of rich media
Bookmarklet
Longer entries ok too
Auto-post to Twitter, Flickr, LinkedIn….
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Step One
Done!
Posterous Example
A Posterous Advantage
The future. 19% have smartphones today, 49% intend to purchase a smart phone in next 2 years
-- Tweet by mehraban
Posterous Workshop - February
http://pworksa2.posterous.com/
Group blog
Personal branding
A well-built brand will be your life raft.
-- Judith Sills, Ph.D.
Personal Brand: Two Key Questions
Is your brand is what you want it to be?
Have you created it by design?
-- Joe Calloway
speaker & author of Becoming a Category of One
Three Fundamentals
The blog is fundamental. …If you don’t have a blog, you don’t have an opinion, and why should anyone pay attention to you?
-- Dr. Nick Morgan,latest book, Trust Me,
Four Steps to Authenticity and Charisma
Fundamental II
2. Own Your Own Website
Brand
Builds credibility
Share
Connection, conversion & retention
Fundamental III3. Use Social Media to Your Advantage
Relationship Building
Integrate social media & website
Consider mini-blogs useful as micro-sites
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Facebook + Posterous
“Facebook has become a personal, product and corporate branding hub. “ -- Mashable.com
Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
Sample from Ken’s posterous
Data derived from Google Ad Planner
via royal.pingdom.com
Multiples & Micros
Some Other Numbers
Numbers - Professional
Twitter as a Leadership Tool Jul 11 45
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Numbers - PersonalQuickTime™ and a
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September garden Sep 01
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Numbers
Posterous points to Reveln
F2F: Visited main web site?
Avg. time on site, % new visits
Just Because You Can, Should You?
Social Media pyramid (Brian Solis)
Develop a blogging strategy, goals
Deliver on your Personal Brand
Tumblr & Posterous
Theme customization
Web based posting
Tumblr community
Dashboard
Fantastic iPhone app
Ease of Email postsmartphone blogging
Social media Integration
Autopost - anything, anywhere
Group Blog
Folks to Watch
FearNot
Fit => personality & client interests
Experiment => research
Allow => for a few mistakes
Relate => niche community
Notice => what others are doing
Obvious => Not! Signal, value
Time => Pace yourself
Tombstone - Brand Wisdom
Be what you is…
Because if you is,
what you ain’t then
you ain’t what you is.
Courtesy of Flickr Creative Commons: by e³°°°
Branding resources from Mashable.com
Personal Branding 101: How to Discover and Create Your Brand
Top 10 Reputation Tracking Tools Worth Paying for
Top 10 Free Tools for Monitoring Your Brand’s Reputation
10 Ways Personal Branding Can Save You From Getting Fired
HOW TO: Build the Ultimate Social Media Resume
Posterous Blogs to Watch
http://kenburbary.posterous.com/Local, Detroit area, Ken
http://lorilaurentsmith.posterous.com/Local, Ann Arbor area, Lori
http://reflectionof.me/ Concise, compelling, artistic, cool - Clementine
http://lovehatethings.com/About to pop culture - Anthony
http://twae.tv/arts and aesthetics - Chris
