NEWSPAPER ADVERT EVALUTION

STRENGHTS OF THE NEWSPAPER ADVERT

The bright colours are successful at attracting the audience.

The information that is presented on the newspaper advert is clear ad easy to see. The audience are able to find the important information relevant to the documentary with out much effort.

The use of the sky one logo is used to attract audiences who are used to watch documentaries of this style on this channel already.

The font that was used was basic and plain. This was because I didn’t want to draw attention away from the pictures and the information.

WEAKNESSES OF THE NEWSPAPER ADVERT

The top image is a bit dark and unable to make our faces very well.

The information could have been placed at the top. This is because research shows that when people read they go from top to bottom, this would been that the information would be the first thing that they see when they look at the newspaper advert and it would stick in there mind.

The title is at to much of an angle, it is readable, but I think it would be better if it was angles a bit more straight.

If I was to do this task again I would change the pictures. Instead of having just one image either side of the title, I would have a collage of different images to show more of what would be in my documentary. This images would include stills of them doing make up, on the coach, close ups of the three people I will be interviewing, etc.

What I would change next time?

The use of the bright colour and the images, making it more personal, appeal to the target audience. This is also done by the use of the sky one logo. I believe that the newspaper advert does fit the purpose of being the newspaper advert for my documentary because it gives all the important information and a rough idea of what the documentary is about.

Does it fit the purpose?