Poster for the PosterChristina MarshA&D 431Poster Display Project

Poster for a PosterIn trying to come up with a concept for “The Poster for a Poster”, I tried many different concepts. I explored what makes a poster interesting and dynamic, and what kinds of words I think of when I see a good poster. I landed on the word “curiosity,” because I feel that a good poster should make you curious about the subject matter or the event/product that it is advertising. I then came up with a type of grid approach to the poster in an attempt to advertise the poster itself. The grid conceals the word “curiosity” and makes the viewer curious about not only the poster itself, but also the art of poster design.

Curiosity Interpretation Posters Have a Voice Too

Curiosity

Final SolutionThe final concept that I chose for my design is to show a visual representation that inspires the curiosity of the viewer by physically looking into the inner workings of a poster. In doing my research and evaluating my own perceptions about good poster design, I discovered that a lot of effective poster designs use a design that inspires curiosity in the viewer. Posters are meant to advertise just enough of the subject, but still leave enough things unanswered so that the viewers want to know more and attend whatever event is being advertised. I decided that using a grid concept would be an effective in two ways: it highlights this curious characteristic that successful posters have, and by obscuring parts of the word “Curious?”, it sparks the curiosity of the viewer and makes them want to know more about the poster. The piece is meant to have two main layers: the green layer, which is in itself a poster, and the white layer with the grid and drop shadow, which is meant to lay on top of the poster layer and serve as the lens through which the viewer sees literally into the poster. Without the top grid layer, it would just be a plain green poster; but with the grid layer, it shows the whole curiosity dimension of poster design that exists within the poster itself. I chose to use a very fun and quirky color scheme and font to go along with the playful connotations associated with curiosity. I also used a variety of square, rectangle, and circular shapes to go with the curious theme. I titled the piece “A Look Into Poster Design,” not only as an advertisement for an intense study on poster characteristics, but also as a play on the interactions going on

with the grid and the word “Curious?” in the background.

Poster DisplayWhen coming up with ideas for a unique way to display this poster, I originally started out with very static ideas for applica-tions, such as cell-phone cases, shopping bags, and wall adver-tisements. I then had a great idea to make the application interac-tive. I remembered seeing an interactive floor at a hotel this past summer and how much fun it was because it involved the viewer. I chose to make the poster an interactive floor in a shopping mall because it is a busy place and sure to get a lot of attention and curiousity (pun intended) from the average passerby.

Cell Phone Case Shopping Bag Wall Advertisement for a New Store

Interactive Floor

Final SolutionFor the final solution, I chose to place the interactive floor in a shopping mall. It’s sure to get a lot of attention from shoppers and viewers, not to mention capture the curiosity of young chilldren as they walk by with their mothers. As people walk across the projection, the boxes in the composition will do various transforming techniques, such as shrinking or shifting away from the viewer. I felt that having an interactive solution was very important and dynamic because of the concept of the poster; if you see somthing that is concealed or conveys the word curiosity, of course you will want to touch, see, investigate the piece and see what the effect is. Does the piece explode, catch on fire, or transform in some magical way? That’s what I wanted to show with the

disply; a viewer’s curiosity about the piece will be answered the second they start walking across the floor.