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pos t statu s commen t messag e friend s
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post. status. message. comment. friends. Skeuomorphism. “Facebook is inherently viral.” Mark Zuckerberg. Privacy. 38% more likely to buy Starbucks. 21 % more likely to shop at Target. Consumer data. Voting record. Likes. Gender. Race. Email address. Criminal record. - PowerPoint PPT Presentation
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post stat
us
comment
message
friends
Skeuomorphism
“Facebook is inherently viral.”
Mark Zuckerberg
Privacy
38% more likelyto buy Starbucks
21% more likelyto shop at Target
Consumer data Like
s
Browsing history Locati
on
Gender
Race
Voting record
Criminal
record
Occupation
Email addres
s
The human experience
“The Licensing
Effect”Anonym
ity
POOF!
“I think that people just have this core desire to express who they are.” Mark Zuckerberg
