WOP DUBAI 2017

POST SHOW

REPORT 05 - 06 - 07 December 2017

WWW.WOP-DUBAI.COM

See you in 2018

01 – 02 – 03

OCTOBER

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WOP DUBAI 2017

CONTENTS FROM THE ORGANIZERS 3 EVENT HIGHLIGHTS 4 DUBAI MUNICIPALITY - STRONG PARTNERSHIP 5 EXHIBITOR COMMENTS 6 SHOW STATISTICS 7 FRUITNET FORUM MIDDLE EAST 8

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WOP DUBAI, the Middle East’s leading exhibition for fresh fruits and vegetables business continues growing! For the 9th consecutive year WOP DUBAI was organized under the Patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE, Minister of Finance and Chairman of Dubai Municipality. The exhibition took placed on December 5, 6 and 7, 2017 at the Dubai World Trade Centre, alongside, the 12th edition of IPM DUBAI – International Plants Expo Middle East, the region’s leading exhibition for plants and flowers. Both shows were inaugurated by H.E. Buti Saeed Al Ghandi – Second Vice Chairman of the Board, Dubai World Trade Centre Authority, along with H.E. Thomas Kufen – the Lord Mayor of the city of Essen and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market, the Middle East’s biggest market for import and export. The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen the emirates of Dubai as an important destination and a worldwide trading center for fruits and vegetables. The constant growth of past years continued this year. Overall, 221 participating companies from 35 countries exhibited at WOP DUBAI 2017 and presented a wide range of products and services. The exhibitors came from Argentina, Australia, Azerbaijan, Belgium, Bulgaria, China, Cyprus, Egypt, France, Germany, Ghana, Greece, India, Iran, Ireland, Italy, Kenya, Korea, Lebanon, Malaysia, Mexico, Moldova, Morocco, the Netherlands, Oman, Pakistan, Poland, Russia, Spain, Swaziland, Thailand, Turkey, United Arab Emirates, United Kingdom and United States. 12 official country pavilions were joining the show from Australia, Azerbaijan, Belgium, China, Egypt, France, Greece, Italy, Kenya, Moldova, Morocco, the Netherlands. 5,482 traders and industry professionals from 82 different countries visited the exhibition. The International Plants Expo Middle East - IPM DUBAI 2017 took place parallel to WOP DUBAI, a total number of 9,660 visitors’ attended both shows. WOP DUBAI 2018 will continue its success at the same venue in Dubai World Trade Centre - the most prestigious exhibition center in the Middle East - where it is expected to have another substantial increase of space and capacity for the exhibition and to provide exhibitors more services and space options. We look forward to welcoming you at WOP DUBAI 2018! Date: 1 – 2 – 3 October 2018 Location: Dubai World Trade Centre. WOP DUBAI Team here for o_

FROM THE ORGANIZERS

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We were pleased to welcome you all at WOP DUBAI 2016 and looking forward to see you again at the next edition in 2017. The constant growth since the launch of WOP DUBAI in 2009 continued this year as the fair keeps introducing alternatives and new products to the region every year and offering solutions covering the entire chain of fresh produce industry.

Oliver P. Kuhrt CEO

Messe Essen GmbH

FACT & FIGURES

Patronage : His Highness Sheikh Hamdan Bin Rashid Al Maktoum. Date : 05 – 07 December 2017. Location : Dubai World Trade Centre, Hall 1 & 2 Hall Space : Total of 9,120 sqm Edition : 9th Edition; Frequency: Annual Opening Hours : Daily from 10:00 am to 06:00 pm hours Trade Visitors : 5,482 visitors came from 82 countries. Total Exhibitors : 221 Exhibitors came from 35 countries. Country Pavilions : 12 Official country pavilions came from Australia, Azerbaijan,

Belgium, China, Egypt, France, Greece, Italy, Kenya, Moldova,

Morocco, the Netherlands.

EXHIBITORS PROFILE & PARTICIPATING COUNTRIES

WOP DUBAI 2017 profile was entirely focused towards the fresh fruits and vegetables trade with a good share of the services providers such as logistic transport and fresh produce media. Based on the feedback we received from visitors, wholesalers, and biggest distributors within the region, WOP DUBAI 2018 profile will be planned to expand and cover including Technical Equipment, Safety, Logistics and other related services.

I would like to thank the government of Dubai and Dubai Municipality for the professional support. Middle East and GCC particularly is one of the fastest growing regions in the world and the city of Dubai is the Middle East’s dynamic and diversified business hub for all industries including the fresh produce business. 2017 edition will continue its success with the same venue “Dubai World Trade Centre” expecting another substantial increase of space and capacity to provide our exhibitors more services and space options.

Ingo Klöver

Managing Director planetfair Dubai LLC

EVENT HIGHLIGHTS

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For nine consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. WOP DUBAI 2017 was organized under the patronage of Dubai Municipality. Both Dubai Municipality and WOP DUBAI follow the same goal to turn the Emirates into a worldwide trading center for fruits & vegetables. The partnership – with the largest center for trade and distribution of fresh produce in the Middle East – will ensure that WOP DUBAI continues to be the most important meeting point of the industry in the Middle East. WOP DUBAI exhibitors will be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East.

DUBAI MUNICIPALITY – STRONG PARTNERSHIP

DUBAI CENTRAL FRUITS & VEGETABLES MARKET

TENANTS PARTICIPATION

The tremendous participation of the UAE fresh produce leading companies along with tenants in the region’s biggest Dubai Central Vegetable & Fruit Market (Aweer) was one of the show’s success pillars. Seven UAE local companies and tenants of Aweer Market where participating at WOP DUBAI 2017 and presented their services and products in a special presentation and exceptional oriented stand designs. The leading participants among the UAE companies and Aweer tenants were Al Bakrawe Group, Marhaba MTA General Trading LLC, Mirak Royal Nature Fruit & Vegetables, Nassar Al Rifae Group or NRTC, Elite Agro LLC, Barakat Vegetables and Fruits Co LLC and Fresh Fruits Company.

WOP DUBAI continues remarkable cooperation with Dubai Municipality represented by Dubai Central Fruit & Vegetables Market, the region’s largest market for fresh produce. Dubai Central Fruit & Vegetables Market developed an outstanding partnership with WOP DUBAI. This partnership – with the largest center for trade and distribution of fresh produce in the Middle East ensured that WOP DUBAI continues to be the most important meeting point of the industry in the Middle East. Being a strategic partner of WOP DUBAI 2017, Dubai Municipality with their tenant’s presentation and their participation in all WOP DUBAI 2017 activities has provided a new dimension to the show in its ninth edition which is by far the biggest.

UAE PARTICIPATION HIGHLIGHT

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DUBAI MUNICIPALITY – STRONG PARTNERSHIP

“I would like to thank all WOP DUBAI team for the service that been provided during the show. It was an excellent organizing and environments and last minutes requests were well attended and responded. Visitors wise the show was well attended and we had various kinds of interests from different clients. We wish you all the best and looking forward next show in 2018.” Issa Najieb Khoory Managing Director, Mirak Group

United Arab Emirates

“WOP DUBAI 2017 was very successful for us. We had many serious visitors to our stand and already we have received orders with more and we assure to follow. We met many old contacts and made some new ones and we will surely take a stand next time. The organization was efficient on the days for “build up” and more so during the show.” James Varghese Sales & Marketing Manager

Elite Agro LLC / United Arab Emirates

“WOP DUBAI representing the fresh

produce in the Middle East Region and Gulf

region as it’s developing of the perspectives

partnership with the companies in the GCC,

Also a major growth opportunity to link our

growers with our customers. WOP DUBAI is

the proper window to find new Customers

and Management are cooperative likewise

well-organized for the edition of 2017 even

though the traffic was less than 2016 but we

succeeded to accomplish our target. It’s an

honor and great to work with WOP TEAM in

a consecutive year. As it was successful and

fruitful show to publicize our company as

one of the leading fresh producers in UAE

and GCC Middle East.

We wish you all the best and were looking

forward on the next show of DUBAI WOP

2018.”

Ammar Ali Bakri CEO & Owner

Al Bakrawe Group / United Arab Emirates

“Surely the quality of the visitors and decision makers attending every year is remarkable. Dubai is an important hub for fresh business and this show considered to be the gate to the Arab World. The trade fair presence has surpassed our expectations, which is why we have a positive outlook on further participations. I would like to thank to all WOP DUBAI team for the services that have been provided during the show.” Jacopo Taconni Marketing and Communication Manager Fresh Fruits Company / United Arab

Emirates

EXHIBITOR COMMENTS

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WOP DUBAI 2017 FIGURES AND STATISTICS For the ninth time, the high quality of international trade visitors has ensured that the exhibitors were highly pleased with the contacts that they have made.

Overall, 221 participating companies from 35 nations was at

WOP DUBAI 2017.

SHOW STATISTICS

Top ratings from Visitors

Top ratings from Exhibitors

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WOP DUBAI 2017 cooperated with Fruitnet Forum Middle East on December 4, a day before the opening. The brand-new networking event organized by leading industry publication Eurofruit, brought together some of the region’s leading industry players and discussed some of the concerns of the fresh produce trade in the Middle East.

FRUITNET FORUM MIDDLE EAST PROGRAMME 2017 11.45 – 12.00 WELCOME TO FRUITNET FORUM MIDDLE EAST

Tom Joyce, Eurofruit (UK)

Faisal Juma Al Badawi, Dubai Municipality (UAE)

12.00 – 12.45 REACTING TO THE CONVENIENCE TREND

Mohammad Abbas, Fresh Del Monte (UAE)

Paul James Morgan, Spinneys (UAE)

14.00 – 14.30 UAE’S PATH TO GREATER INDEPENDENCE

Sky Kurtz, Pure Harvest (UAE)

14.30 – 15.00 RETAILERS GAINING INFLUENCE IN THE GULF

Paul James Morgan, Spinneys (UAE)

David Prokopiak, Kibsons International (UAE)

16.00 – 17.00 BUILDING A BRAND: THE KEYS TO SUCCESS

David O’Brien, LucaZara (UAE)

Marc Peyres, Blue Whale (France)

Nick Nafpliotis, Greek & Fresh (Greece)

Labis Lagos, Labidino (Greece)

SPECIAL THANKS… STRATEGIC PARTNER: VENUE PARTNER: IN COOPERATION WITH:

MEDIA PARTNERS: