POST SHOW REPORT Southern Womens Show October 18 - 21, 2012 Jacksonville, FL.

POST SHOW REPORTSouthern Women’s ShowOctober 18 - 21, 2012Jacksonville, FL

THOUSANDS ATTENDEDThe 25th annual Southern Women’s Show attracted thousands of guests throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.

SCENES FROM THE SHOW

SPECIAL GUESTSCelebrity appearances attracted media attention and guests! From Teresa Giudice

from The Real Housewives of New Jersey to Danielle Knox from The Balancing Act on

Lifetime TV, a superior line-up of special guests inspired and entertained.

Teresa Giudice, The Real Housewives

of New Jersey

Danielle Knox, The Balancing Act

on Lifetime TV

POWERFUL PARTNERSHIPSThank you to our sponsors! The Southern Women’s Show partnered with leading

media outlets and outstanding sponsors to extend exposure and generate

maximum engagement. In addition, partners and sponsors created fun and interactive

features within the show!

MILLIONS OF IMPRESSIONS!

Impressions

Television Advertising 4,294,930

Radio Advertising 2,545,748

Newspaper Advertising 7,358,827

Specialty Publications 4,189,557

Official Show Program 40,000

Public Relations 1,350,293

Official Show Website 78,025

E-Newsletters 28,004

Total Impressions 19,885,384

The Southern Women’s Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage and television, radio, newspaper and magazine exposure throughout the region.

TELEVISION ADVERTISINGThe following television partners promoted the show through paid and promotional spots,

interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite

promotions resulting in 4,294,930 impressions!

455 Spots 293,694 Impressions

7 Interviews173,397 Impressions

2 Interviews 49,542 Impressions

98 Spots + 4 Interviews 3,576,897 Impressions

6 Spots + 3 Interviews152,400 Impressions


RADIO ADVERTISINGThe following radio partners promoted the show through paid and promotional spots,

interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite

promotions resulting in 2,545,748 impressions!


74 Spots136,600 Impressions










NATIONAL TV EXPOSUREThe Balancing Act is a popular morning TV show about

women, for women, and trusted by women. The

program came to life at this year’s show with a large

“show within the show” pavilion. The Balancing Act

provided the following added exposure:

Promotion of the show in 50,000 Balance Your Life

Magazine Guides Email to 50,000 VIP club members Production of a 60-minute program with show footage

and interviews, scheduled to air a minimum of two

times to a potential audience reach of 96 million

households! Promotion on www.thebalancingact.com

See the Southern Women’s Show episode on

December 18th and 25th!

PRINT ADVERTISINGAn extensive three week ad campaign with the Florida Times-Union

generated millions of impressions. Eighteen (18) print ads,

five (5) online ads on www.jacksonville.com , online contests, and

interviews resulted in 7,358,827 impressions.

The show was also advertised through print and online ads in The

Florida Star, Financial News & Daily Record, Jacksonville Magazine,

HealthSource Magazine, Mint Magazine and Money Pages to a

potential reach of 4,189,557 readers / viewers.

PRINT ADVERTISINGIn addition to advertisements, HealthSource Magazine also included the Official Show

Program in its October issue that was distributed to the magazine’s 40,000 subscribers.

Thousands of copies of the program, that promoted sponsors, exhibitors, stage schedules,

celebrity guests and special features, were overprinted for distribution at the show

entrance.

PUBLIC RELATIONSPress releases, media alerts and personal outreach by our

Public Relations firm resulted in numerous articles about the

show that highlighted show sponsors, exhibitors, celebrity

guests and special features. In total, press clippings and

articles generated 1,350,293 impressions.

WEB, FACEBOOK, E-NEWSShow connected with thousands of fans through website,

Facebook and weekly E-Newsletter campaigns!

78,025 web impressions

Weekly status updates to 3,083 Facebook fans

Six E-Newsletters to 28,004 subscribers

COUPONS & TICKETSMoney saving coupon and ticket offers drove attendance!

Electronic coupons were available through the show website

and thousands of printed coupons were distributed at Chick-fil-A

restaurants located throughout the city. Discount tickets were

sold at 38 Walgreens stores to provide guests with special

savings and stimulate show traffic. In addition, thousands of

complimentary admission tickets were distributed to sponsors,

media partners and exhibitors to help spread the word and boost

attendance.

RETAIL EXPOSUREHundreds of posters, table tents and register cards

decorated the city and built awareness locally!

Signage was displayed at multiple Belk, Chick-fil-A,

Dillard’s, Publix, St. Augustine Premium Outlets and

Walgreens locations to promote the show and attract

show guests.

SCENES FROM THE SHOW

EXHIBITORSA very special THANK YOU to our outstanding exhibitors!

Bath Fitter BB's Burners Beach Mint Beaches of Fort Myers & SanibelBeau Ties BeautiControl BEIJO BAGS Belk Bent Twig Designs Better In Colour Big Fish Games Billy Casper Golf Bittersweet Studios BJ's Wholesale Club Blingy Boutique Blissful Wellness Medical Weight Loss Centers Blue Bell Creameries Blue Ridge & Great Smoky MountainsBobbles, Bangles & Bling Brown Fertility AssociatesC & L Travel Marketing Corp. Cabeca HealthCabot Creamery Cooperative Cardraising, Inc. Cell Plus / Satellite Sales Certified Security Systems Chevrolet Chick-fil-A Roosevelt Square Christian Science Reading Room Clara White Mission

Clear Channel RadioClick Heaters ClipCo LLC Coastal Cosmetic Center Colesce Fashions & Custom Fitted BrasComplete NutritionCompliments by Sherry & Co. Contemporary Plastic Surgery Cook's Heat & Air Conditioning Creative Accents FL Cruise PlannersCutco CutleryD&K Sales / Classy Cross Roads Boutique Dantes 925 Sterling Silver Jewelry David & Lord Dealchicken.com Deerwood Lake Chiropractic DenTek Designs of EleganceDillard's at St. Johns Town Center Dillard's at the Avenues DirectBuy of Greater Jacksonville 1Diva Daisies, LLC Dog Wood Park Dom's H.D. Fit OversDove Chocolate Discoveries Dr China Acupuncture & Herbs Dr. Ted Brink & Associates Dreams Come True of Jacksonville DubLi

1320AM & 103.7FM Pure Radio 26.2 with Donna / The Donna Foundation 4 Ever Clean5 STAR Outdoor Design 91.7 The Promise A & B Marketing, Inc. - Rainsoft A Spice Above A to Z Golf MarkersAAA Auto Club South Abbott Laboratories About TimeAbsolute Wellness Group AC Delco Professional Service Centers Academic Dermatology Consultants PA ADT Security Services Aerosoles All Natural DipsAlmon Gunter Motivates, Inc. Alpine Helen-White County CVB Altrient Amazing Surface Transformations American Travel Partners, Inc. Amish South Inc. Amway Angel Kids Pediatrics Arbonne International Atlantic Eye InstituteAVONBabicakesBalance Your Life Pavilion


Gutter Helmet Happy Feet Hawaiian Moon Healthy Soy Candle Heritage Makers Home Makeover Systems House-Autry Mills Hubbard House, Inc. Ideal Product USA Inc. Infinite Pathways InfiniteAloe Infinity LampInnovative Concepts Instantly Ageless, LLC Integrative Health and Allergy Center International Jewelry Creations IsagenixIt Works! Wrap and Lose Fat It's A-Peeling! J & J Lulas Jacksonville Eye Center Jacksonville Fire Station Jacksonville Giants Jacksonville Magazine Jacksonville Pet Funeral Home and Pet Crematory Jacksonville Public Library JAM Sales - Bravage Joseph Keich, LMT, CRM, CPT Judy's Gifts & Jewelry, LLC Juice Plus

Just Me Music NC KaliKnits Keiser University Kennedi's Closet, Inc. Kitchen SolutionsKleva Knife Sharpener Kyra Sales for Miche BagLes Femmes, Inc. Lifestyle Marketplace, LLC Lifetime Enclosures, Inc.Ludaxx MA International Trading Co., Inc. Madame Ruby Psychic Madcap Logic LLC / Creativity Express Margaret Taylor, Ltd. Marshall Family Chiropractic Martha's Mix Mary Kay Cosmetics Maryanne Michael Music & Warriors HeartMemorial Hospital Microfiber Cleaning System Mighty Cold Towel Milo's Tea Company Mint MagazineMiracle WhiskMiracle Windows & Sunrooms Inc. MiToe Mix It Up Money Pages Inc. Moonlight Diva Emporium

Earth Works Garden Center Easy Living Products - Go! Sticky Easy Living Products - Power Steam Pro Elegant Accents, Inc. Elite Cosmetics En Masse Marketing Corporation En Masse Marketing Corporation - Boom Box Envirosax LLC Essencia European Wax EZ Jumper Family Support Services of North Florida, Inc. Family! Magazine Fifth Avenue Collection Jewelry First Coast Foot & Ankle Clinic First Command Financial Planning, Inc. First Place Fitness Equipment Florida Career College of Jacksonville Florida Florida Lottery Florida Surgical Physicians Forever Beautiful by Docworks, Inc. Fran's Boutique & Salon glitzed, LLC Go Girl Mud Run Gold Buyers of AmericaGold CanyonGrace Adele Granny Nannies Gulf Coast DermatologyGutter Cap


SAS ShoemakersScentsy Wickless CandlesScott Russell Photography Sensory Connections Sessions Modeling StudioShaving Slip Shelf Genie Silver Joy Silver-Sun Sleep Number Smucker's Sole Magic Southern Destinations Southern Peanut Growers Springfield Armory St Johns Vein Center St. Augustine Premium Outlets Stella & Dot Straight For YouStyles Extended Sunisha Designs / 3 Elements SunWorks Solar Systems, Inc. Superior Carpet Care & Restoration, LLCTank Swap TaxiTastefully SimpleThe Florida Star The Florida Times-Union The Gateway for Cancer Research The Gift Box - Sportula The Golden TouchThe Lasik Vision InstituteThe Laura Lynn Collection

The Memory Builders The Stenotype Institute The Toe Laser Center / Medi-Nails & SpaThen & Now Soap Shoppe Therapeutic Innovations Thirty One Gifts Tomorrow's DreamsToni & Guy Hairdressing Academy Top of the Line Designs Top Secret Haircessory Toys for Tots - US Marines Unique Designs by Wanda V&M IMPORTS Velata - absolutely DELICIOUS fondueVerizon Wireless VibaBody SlimmerVisit Gainsville Visit Tallahassee Vitamist Voice for Children supporting the Guardian Ad Litem of FL Waddell & Reed Financial Advisors WBOB Westbrook Fine Art, Inc. Who Needs U Wildtree Women Magazine Xtreme Whitening LLC Zan's Bazzar Salon & Boutique Zenith Youth Matrix Zipfizz Healthy Energy Drink Mix

My Sister's Treasures National PTA Naturally YoursNerium International New York Shades North Florida Vein Clinic Olsenhaus Pure Vegan & Zula Studio Onesole Passion Parties Perfect Accents Perfect Fit Toe Rings Phoenix Trading Co. Photo Letter Art PINK IS POWERFULPlexus Worldwide PMD Personal MicrodermPolli Water Beads Pony Magic Prestige Products Direct Pretty with Panache Primo WaterPrincess House Protection OnePublixQIAGEN Raw Foods International, LLCRivertown Tervis Tumblers Rodan & Fields DermatologistSABILA FASHION WEAR Safe Touch Security SystemsSalena's Accessory Showcase Samaritan's Purse / Operation Christmas Child

JOIN US IN 2013!The quality of the show depends on the quality of our exhibitors. Thank you for

helping us to create a wonderful event for show guests.

Next year’s show is scheduled for

October 17 - 20, 2013

Mark your calendar now!

For more information:

Elisha Jernigan

Show Manager

800.849.0248 x 112

[email protected]

Click here to apply for the 2013 Southern Women’s Show Jacksonville!

http://www.southernshows.com/wja/?exhibitors=true&show_id=31&exhibitor_inquire=true

POST SHOW REPORT Southern Womens Show October 18 - 21, 2012 Jacksonville, FL.

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