POST SHOW REPORT SOUTHERN WOMEN’S SHOW OCTOBER 20 - 23, 2011 JACKSONVILLE, FL.
POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL
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POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL
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POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL. THOUSANDS ATTENDED. - PowerPoint PPT Presentation
Transcript of POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL
POST SHOW REPORTSouthern Women’s ShowOctober 14 - 17, 2012Orlando, FL
THOUSANDS ATTENDEDThe 22nd annual Southern Women’s Show attracted thousands of guests throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.
SCENES FROM THE SHOW
SPECIAL GUESTSCelebrity appearances attracted media attention and guests! From national
celebrities and celebrity crafters to the busy career mom of The Balancing
Act, a superior line-up of special guests inspired and entertained.
Teresa Giudice, The Real Housewives
of New Jersey
Deidre Hall, Days of our Lives
Kristy Villa, The Balancing Act
on Lifetime TV
Kathy Cano-Murillo, Celebrity Crafter
Margot Potter, Celebrity Crafter
POWERFUL PARTNERSHIPSThank you to our sponsors! The Southern Women’s Show partnered with leading
media outlets and outstanding sponsors to extend exposure and generate
maximum engagement. In addition, partners and sponsors created fun and
interactive features within the show.
MILLIONS OF IMPRESSIONS
Impressions
Television Advertising 3,633,114
Radio Advertising 2,349,500
Newspaper Advertising 1,592,406
Official Show Program 7,500
Specialty Publications 135,600
Public Relations 950,080
Official Show Website 114,090
E-Newsletters 42,113
Total Impressions 8,824,403
The Southern Women’s Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage, and television, radio, newspaper and magazine exposure throughout the region.
TELEVISION ADVERTISINGThe following television partners promoted the show through paid and promotional spots,
interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite
promotions resulting in 3,633,114 impressions!
483 Spots 204,308 Impressions
18 Spots1,080,000 Impressions
41 Spots1,620,000 Impressions
37 Spots728,806 Impressions
RADIO ADVERTISINGThe following radio partners promoted the show through paid and promotional spots,
interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite
promotions resulting in 2,349,500 impressions!
118 Spots 1,134,100 Impressions
90 Spots173,600 Impressions
112 spots110,600 Impressions
185 Spots 641,100 Impressions
92 Spots 177,600 Impressions
68 Spots 112,500 Impressions
NATIONAL TV EXPOSUREThe Balancing Act is a popular morning TV show about
women, for women, and trusted by women. The program
came to life at this year’s show with a large “show within
the show” pavilion. The Balancing Act provided the
following added exposure:
Promotion of the show in 50,000 Balance Your Life
Magazine Guides Email to 50,000 VIP club members Production of a 60-minute program with show footage
and interviews, scheduled to air a minimum of two
times to a potential audience reach of 96 million
households! Promotion on www.thebalancingact.com
See the Southern Women’s Show episode on December 4th and 11th!
PRINT ADVERTISINGNine (9) advertisements in The Orlando Sentinel promoted the
show throughout a three week campaign, generating over
1,592,406 impressions. The show was also advertised in
Orlando Magazine to a potential reach of 135,600 readers.
The Official Show Program promoted sponsors, exhibitors,
celebrity guests, special features and stage schedules.
7,500 copies of the program were distributed to guests onsite.
PUBLIC RELATIONSPress releases, media alerts and personal outreach by our Public Relations
firm resulted in numerous articles about the show that highlighted show
sponsors, exhibitors, celebrity guests and special features. In total, press
clippings and articles generated 950,080 impressions.
WEB, FACEBOOK, E-NEWSShow connected with thousands of fans through website,
Facebook and weekly E-Newsletter campaigns!
114,090 web impressions
Weekly status updates to 4,765 Facebook fans
Six E-Newsletters to 42,113 subscribers
COUPONS & TICKETSMoney saving coupon and ticket offers drove attendance!
Electronic coupons were available through the show website,
and discount tickets were sold at over 70 Walgreens stores to
provide guests with special savings and stimulate show traffic.
In addition, thousands of complimentary admission tickets were
distributed to sponsors, media partners and exhibitors to help
spread the word and boost attendance.
RETAIL EXPOSUREHundreds of posters, table tents and register cards
decorated the city and built awareness locally!
Signage was displayed in local boutiques and retail
stores, and in over 70 Walgreens locations to promote
the show and boost attendance.
EXHIBITORSA very special THANK YOU to our outstanding exhibitors!
105.9 Sunny FM 5-hour Energy A Chair Affair, Inc. A Spice AboveA&E International AAA Auto Club South Abbott Laboratories About TimeAboutSatellite Advanced Urogynecology Advocare AERUS ELECTROLUX Alexander's - Tervis Tumbler All Natural Dips Almon Gunter Motivates, Inc. AlmondinaAlternaScapes - artificial grass. real solutions. Altrient American Heart Association American Laser Skincare American Travel Partners, Inc. Amway Angelluz Religious Jewelry Anne's DumplingsAny Lab Test Now Arbonne International Skin Care and WellnessArtful AwakeningsArturo Cosmetics ASEA Asylum Fashion House LLC
B&G Wineslushies Bag Shop Balance Your Life Pavilion Bandals ShoesBeaches of Fort Myers & Sanibel Beauti JunkiBeautiControl Mobile SpasBeauty Tech, Inc BEIJO BAGS Belk Bent Twig Designs Bernina Sewing Centre Inc Bev Shots Big Fish Games Biltmore InspirationsBJ's Wholesale Club Blingy Boutique Blue Ridge & Great Smoky Mountains Bowman Hall PublishingBrazilian Bra Straps Building Homes for Heroes Cabot Creamery Cooperative Capelta Cardraising, Inc. Castaway SCUBA Cellular Sales/Verizon Wireless Center for Reproductive MedicineCentral Florida Periodontics and Implantology, Inc. Champion Orthodontics & Orange DentalCheap to Chic Boutique
Chevrolet Chocolate Shop Wine Christelle's Jewelry Cigma - Hair Tools Cigma - Moonglow Classy Girl BoutiqueClementine Design Clic Eyewear ClipCo LLC Cochlear Americas Coco For Me Colesce Fashions & Custom Fitted Bras CollaborativeWEALTH Cranston Jewelry Creative Accents FL Crime Prevention Security Systems of Orlando Cruise Planners - Gayle Whitt KonnerthCulligan of Florida Cutco CutleryDance It Studio David & Lord DenTek Design Group Jewelry Designs by Alex Simkin Devcon SecurityDi's Dazzle Dianetics / Scientology of Tampa Dillard's DirectBuy of OrlandoDiva Daisies, LLC
EXHIBITORSA very special THANK YOU to our outstanding exhibitors!
Dixie Pools & Spas Inc.Dove Chocolate Discoveries Dreamfields Pasta DubLi Easy Living Products - Go! Sticky Easy Living Products - Power Steam ProEducation Dynamicseka MarcheseElase Medical Spa & Cosmetic SurgeryElectronic Cigarette Elite Cosmetics Embassy Suites International Drive HotelEn Masse Marketing Corporation - Boom BoxEndless Summer Energy Armor USA, Inc Envirosax LLC Essential Bodywear Eucerin EZ Jumper Fairvilla's Sexy Things Family Vacation Network by Westgate ResortsFathom ItFifth Avenue Collection Jewelry Florida Blue Florida Cattle Women, Inc. Florida College of Integrative Medicine Florida Home Improvement Florida Hospital Florida Hospital - Children's Hospital Florida Hospital Healthy
Florida Hospital Pink Army Forever Beautiful Fort Hays State University - Virtual College Fueled by MilaFunkey BoutiqueGarlic GraterGaylord Palms Resort & Convention Center General Federation of Women's Clubs Florida General Nutrition Centers gentle touch medical aesthetics and wellness spaGLC Select, Inc.Gold Buyers of America Gold Canyon Good On Ya Gourmet House Rice Grace Adele 435Home Solutions, Inc GripsticGro-Nails NaturallyGuardian ad Litem Gutter Cap Hair Solutions Halo Again Happy Feet Hard Rock Hotel HARP 2.0 - OJ Mortgage Co. Hawaiian Moon Home Makeover Systems Homewatch CareGivers of Orlando House-Autry Mills
Hunter Vision 3D Lasik I Rest My Case, Inc. Pillowcase Designs iLoveToCreate InfiniteAloe Infinity Lamp Innovative Concepts International Academy of Design & Technology Inventi - Iced Coffee IQ PowerIsagenix International - Renewal Enterprises It Works! Wrap and Lose Fat It's a Steel It's A-Peeling!J & J Lulas JAM Sales JAM Sales - BravageJay Qualls Cakes and Shay Brown Events Jennie Yoon Buchanan M.D. Breast Cancer FundJewel Kade Juice Plus Just Can't Resist! K92.3 KeratinPerfect Key West Express Kleva Knife Sharpener Koutoure Unique Tees & More Kozy Collar L & C Products L'Oreal / La Roche Posay L'Oreal Paris
EXHIBITORSA very special THANK YOU to our outstanding exhibitors!
L'Oreal/ Vichy Lake Buena Vista Factory Stores Lemon - Aid Lifestyle Marketplace, LLC Lifeway Foods LillaRose Lindt Chocolate R.S.V.P. LipoFastLisa Shively's Kitchen Helpers 1161Longaberger Baskets and Home Decor Lustre Craft Mac MakeupMadcap Logic LLC / Creativity ExpressMajestic Eyewear Margaret Taylor, Ltd. Mary Kay, Inc. Medical Vein Center Medifast Weight Control CentersMi Casa Bonita, Inc. Miche Bags Microfiber Cleaning System Mighty Cold Towel Migi Nail Art - Migi Velvet Eyeliner Millennium Products Mindful Minerals Miracle Whisk Miracle Windows & Sunrooms Inc. Miss Florida United States, LLCMiToe Moonlight Diva Emporium
Munich Style Roasted NutsMy City BeautyMy City EatsNational Jewelry Buyers National PTA Naturally YoursNectar of the VineNerium International Notter School Now That's Romantic! NuDawn ConceptsNuskin / Pharmanex Nutmeg Tree Desserts & More Olympia Compounding Pharmacy One Stop Hats One World Imports Onesole Opal Cove Organo GoldOrigami OwlOrlando Harley-Davidson Orlando Sentinel Ottlite Technologies, Inc. Ovarian Cancer Alliance of Florida Pain-Less Therapeutic Solutions Panama City Beach CVB Pekos Perfect Fit Toe Rings Perfectly PoshPhoenix Trading
Photo Letter Art Plexus Slim/Plexus Worldwide PMD Personal Microderm Pockos America Pondtastic Water Gardens Primo Water Purses by Peggy QIAGENRainbow Sales & ServiceReBath Mid Fl Redneck Chef Renningers Antique Center Rodan + Fields Dermatologists Rubberdek & Decorative Concrete Solutions Safe Touch Security Systems Sandlake Cakes SAS ShoemakersSassy But Classy Glitz Scentsy Wickless CandlesScrappy Boutique Sea World Seminole Wellness CenterSenegence Int / Lip Sense Sexy Beautiful Me (TM) - Glamour StudioSharon A. Stokes, MD, PA Silpada Designs, Inc. SilverJewelryCorner.com LLC SimplyFun Sleep Number Sleeves 2 Go
EXHIBITORSA very special THANK YOU to our outstanding exhibitors!
Slender Results Solavei Sole-magic Sophia Rose Boutique South Bend Chocolate Company Spray and Sit Springfield ArmoryStella & Dot Steves Cool Stuff Straight For You StriVectin Stunt Copters Styles Extended Sunbrushed Suraya Jewelry DesignsSymmetryT.G. Lee DairyTastefully Simple The Cardama Law Group, D.A. The D* Word-A Musical The Energy Wellness CenterThe Foundation for Wellness Professionals The Garage Transformers The Gateway for Cancer Research The Gift Box - Sportula The Golden Touch The Lasik Vision InstituteThe Mancini Packing CompanyThe Psychic Shop The Ribbon Print Company
The Stenotype Institute The Tasty Trend The W The Women's Center of Orlando & Metamorphosis Therapeutic Innovations Thirty-One Gifts TMT Fashion ProductionsLLC Touchstone Crystal Jewelry by Swarovski Traci Lynn Fashion Jewelry Tranquil Abiding Treasures Tupperware Twila's Boutique Unique Designs by Wanda V&M Imports Vascular Specialists of Central Florida Velata - absolutely DELICIOUS fondueVenture Photography Verizon Wireless VibaBody Slimmer ViSalus 90 Day Health & Fitness Challenge VisiblemedVisit St Petersburg / Clearwater Visiting AngelsVitamist WalgreensWESH 2 WildtreeWMMOWomen Magazine
WOMX - MIX 105.1 FM Wonder Water BeadsXtreme Whitening LLC You bring it, We bling it! Z88.3 FMZipfizz Healthy Energy Drink Mix
JOIN US IN 2013!The quality of the show depends on the quality of our exhibitors. Thank you for
helping us to create a wonderful event for show guests.
Next year’s show is scheduled for
October 10 - 13, 2013
Mark your calendar now!
For more information:
Stacy Abernethy
Executive Show Manager
800.849.0248 x 129
Click here to apply for the 2013 Southern Women’s Show Orlando!
