P O S T S H O W R E P O R T

22 - 24SEPTEMBER SAO

PAULOEXPO

T H E E V E N T S E C T O R S

Between the 22nd and the 24th of September, São Paulo was home to the largest bike event in Latin America.

Known as the most relevant event of the sector, Brasil Cycle Fair gathered the main manufacturers, distributors, wholesalers, importers, bike shop owners, professionals and lover of the bike universe during the three days of the event.

ACESSORI

ES

WHOLESA

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S

BYCIC

LES

DEALE

RS

IMPO

RTER

S

PARTS AND APP

LIA

NC

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GOLDEN SPONSOR OFFICIAL RADIO STATION

SUPPORT

CO-LOCATED EVENTS

INSTITUTIONAL SUPPORT

PARTNER EVENTS OFFICIAL CARRIER

ORGANIZATION AND PROMOTION

VENUESUSTAINABILITY PARTNER

MEDIA PARTNER

cyclomagazine

Business

and le isure

in one place

The event showed one more time that it is the ideal place for business generation, as well as providing leisure for the entire Family and disseminate the bicycle culture in many forms.

During the three days, the event receivedover

COMMERCEWHOLESALE OF ACCESSORIESPARTS AND EQUIPMENT FOR BICYLESBIKE SHOP

OTHERB u s i n e s s V i s i t o r s

87

F I E L D O F

ACTIVITY

RO

LE

6.200visitors of the sector.

300EXHIBITINGBRANDS

7

SERVICES

6

34PRESIDENTVICE-PRESIDENTOWNER

18ASSISTANTANALYST

15DIRECTOR 13

SELLER12 5MANAGER

LEADER

3COORDINATOR SUPERVISOR

More content to the day to day

of the industry ’s professionals

Still on the business area, in partnership with SEBRAE, ABCOMM and SIMEFRE, Brasil Cycle Fair brought prominent level content for professionals through lectures with relevant themes to the day to day of the bike shop owners/distributors.

LECTURES

PARTICIPANTS

Tech CycleChallenge

Tech Cycle Challenge gathered developers, designers, entrepreneurs and specialists in mobility to work on developing digital platforms such as apps, chatbots and systems bringing more technology to the sector improving mobility.

The winner group Iobken with the Project IObike – platform which

promotes communication between cyclists, sending noti�cations about cycle

lanes, and smart clothes that send noti�cations through the NFC technology.

More content to the day to day

of the industry ’s professionals

T e s t i m o n i a l s

I work at a bike shop in Fortaleza, called Barcellos, and this is my �rst time at the show. I came looking for launches, new partners, distributors and equipment. I am sure that our Customer Service will improve after this experience and knowledge that I gained here.

We are very happy to take part in Brasil Cycle Fair. This is our �rst year, the brand Audax is also new, with only a year and a half. The show is very important because it brings the sector together. The end user, the cyclist, is also very important to us, because they make the brand powerful and have the opportunity to test our bikes, which help them see the quality of our products.

We are very satis�ed with our participation. We could achieve all our launch targets, as well as being recognized by the public. However, the most important was the interaction with the public: our bikes were greatly accepted, our designs and color options.

AROLDO MATOS BARBOSAVisitor / Bike Shop Owner

TULIO BEZERRASuperintendent at Audax

GUILHERME SANTOSCEO at Tropix

So

me

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B2B

2 7 h o u r s

o f l e i s u r eIn the external area,

the event brought a numberof attractions that gathered

the public’s curiosity

During the three days of event,the show received over

9.800visitors interested in gettingto know the latest launchesand trends in the Market.

E N D U S E R

To us, Specialized, the show in this new format was very positive. It is great to have the end user, especially when we talk about the test rides. Brasil Cyle Fair has got the format right this year. It is a nice show to be at, there were children, families, areas to drink beer, for kids to play, several products on display… It was a ride that covered all types of people and the entire family, a remarkable success.

Having an external area and one internal was excellent. A big venue with easy access. A 1st class venue with an European level. Brasil Cycle Fair delivered something that the market waited for a long time

MARINA RICHWINMarketing Manager at Specialized

SERGIO GALLODirector at Groove Bikes

The show managed to attract the end user and the bike shop owner. This is the �rst show that I see in Brazil that manages to do this. The exchange of experience, the return from the public has been very important. The external area was spot on, being able to present our launches to the public. From what we saw at the show, I believe the next edition will be bigger and better.

Giuliano bertazzoloMarketing Coordinator at Thule

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B2C

P r e s e n c e o f t h e m a i n b r a n d s

With 8kms of extension, the Urban and Mountain Bike tracks attracted visitors such as athletes and children!

As well as testing the best bikes in the market, visitors could ride through the Botanical Gardens.

T E S T R I D E

1.800TEST RIDES

OVER

Over 1,000 bike models of distinct categoriessuch as: mountain bikes, triathlon, road, urban,e-bikes, BMX, cyclocross and gravel bike.

The �rst mountain bike XCO race in São Paulo was a success, full of challenges.

The public surrounded the CIMTB track during the start line and the athletes pedaled fast through the Botanical Gardens.

C I M T B

400 6ATHLETES

OVERKM

NATIONAL ANDINTERNATIONAL

OF TRACK

It was exactly as we dreamed. It was all �ne.The public’s reception was fantastic. We are planning 2018 with bigger and better attractions.Athletes, supporters, teams, were all brilliant! Next year, we will be back!

LUIZ HENRIQUE COCUZZIScott Athlete from Equipe Lar and the stage winner

ROGERIO BERNARDESOrganizer of CIMTB Levorin

It was very intense with the athletes attacking the entire time. A tough race, but also great fun. Participating at a race in Sao Paulo inside Brasil Cycle Fair is a fantastic opportunity.

Still on the mountain bike track, the Night Run took place, offering an opportunity to racing lovers.

N I G H T R U N

womEN s Winner

FRANCISCA MARIA COSTA OLIVEIRA

MEN s Winner

DIOGO MALAGON

150 PARTICIPANTSOVER

The championship received 75 competitors, among them the main South American athletes such as: Anderson Kakaroto, André Jesus, Caio Rabisco, Danilo Ferrugem e Douglas Leite “Doguete"

BMX Super Spine

Brazil ian Championship

SP Stage Winner

DOGUETE

I love BMX. I am Always here having fun with my friends and happily, I did a good presentation and ended in �rst place in this run. I am very happy. The show was simply amazing, the public came and it is satisfying to see this. It is the public that makes this sport grow, so their presence is very important

DOUGLAS LEITE DOGUETE Winner of the SP stage of the BMX Super Spine Brazilian Championship

ANDRE RIBEIROOrganizer of this stage

It was great because we could gather the best athletes inBrazil and in the world in this stage. Also, we took BMX to othertypes of public that like bicycles and this is one of the nicest things that asport can give you. A cyclist often starts doing BMX then goes on to MTB or the other way round. The event was a success, the public came and we only had positive feedbacks.The idea now is to organize another stage next year

A N D M O R E . . .

In this area, children had theopportunity to pedal for the �rst timewith help from Bike Anjo.

K i d s A R E A

S TA G E

Area in which visitos coulddevelop their skills

P u m p T r a c kA M AT E U R A N D K I D S

Area dedicated to the sharing of knowledge related to the cycling culture. Life stories, of sport overcoming and other themes such as mobility were part of the stage.

The global “Bicycle Mayor” initiative arrived in São Paulo and was presented during Brasil Cycle Fair. The program aims at accelerating the expansion of cycling in the city and at achieving one billion cyclists. Created in Holland, the project was implemented in Amsterdam, Sidney, Mexico, among others. In each location, ambassadors were selected and received the title of “Bicycle Mayor”. A cycling parade took place and received the visit of the Sao Paulo’s Secretary of Transport and Mobility, Sergio Avelleda, and the Consulate General of the Kingdom of the Netherlands in Sao Paulo.

The activist JP Amaral, from Bike Anjo, was chosenthe representative of São Paulo.

Now, it is t ime to pedal

for 2018 EVEN BETTER !

Bring your brand to this great

brasilcyclefair@nm-brasil.com.br

+55 11 3205 5050 / 5006

gathering of the sector

Organization and Promotion