SHOW NAME

ABOUT

GUEST-OF-HONOUR

HOST

ENDORSED BY

SUPPORTED BY

DATE

VENUE

EXHIBITION SIZE

NO.OF EXHIBITORS

NO.OF VISITORS

2019 DATES

ORGANISED BY

Cafe Malaysia

The 4th International Cafe Equipment, Supplies & Technology Exhibition

Yang Berbahagia Dato Dr Siew Ka WeiChairman of Tourism Malaysia

Malaysia Specialty Coffee Association (MSCA)Cafe Owners Alliance Malaysia

Malaysia External Trade Development Corporation (MATRADE)

Ministry of Tourism & Culture Malaysia (MOTAC)Malaysia Convention & Exhibition Bureau (MyCeb)ASEAN Coffee Federation (ACF)Barista Association of Thailand (BAT)Philippine Cof-fee Board, Inc (PCBI)Lao Coffee AssociationThailand Coffee AssociationSingapore Coffee Association (SCA)Specialty Coffee Association of Indonesia (SCAI)Vietnam Coffee Cocoa Association (VICOFA)

25th - 27th January 2018

MATRADE Exhibition & Convention Centre (MECC)

4,747 sqm gross

157 from 22 countries

13,028 from 36 countries

17th - 19th January 2019

CEMS Conference & Exhibition (M) Sdn Bhd

EXECUTIVE SUMMARY

Sponsored By Sponsored BySponsored By

Sponsored By Sponsored BySponsored By Sponsored By

A Big Thank You toOUR SPONSORS & PARTNERS

13,280 Visitorsfrom

36 countries

157 Exhibitorsfrom

22 countries

TRADE29%

PUBLIC71%

RM 14.1 millionor

USD$ 3.6 million

Total Sales Generated On-Site/Under Negotiation/ Expectedover the next 12 months

Top 10 Visiting Foreign Countries

Overall Visitors

SINGAPORE, 43.56%

KOREA SOUTH, 10.40%

JAPAN, 8.42%

TAIWAN, 6.44%

CHINA, 5.94%

BRUNEI, 5.45%

THAILAND, 3.96%

AUSTRALIA, 3.47%

INDONESIA, 3.47% CAMBODIA, 2.97%

Oversea

Local

THE EXHIBITION

13,280 VISITORS PROFILE50% Cafe Owners & Bakery Professionals

Restaurant/Bistro

Hotel / Resort

Supermarket / Retail Chain / Hypermarket

Others ( F&B Consultants, Bar / Pub, Importer, Distributor)11%

11%

15%

13%

PRODUCTS / SERVICES INTEREST

Percentage0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

13%

10%

12%

13% 13%

19%

8%

12%

Beverages Cleaning, Filtration & Refrigeration

Commodities Sweet & Bakes Machinery & Equipment

Sweet & Bakes Supplies & Ingredients Machinery & Equipment

Packaging / Paper Supplies & Services

VISITOR STATISTICS & ANALYSIS

OPENING CEREMONY

VISITOR STATISTICS & ANALYSIS

DecisionMaker

31%

Gather Information

28%

Evaluator20%

Influencer14%

Specifying7%

Role in Decision Making Process

How Did You Know About This Exhibition?

Direct Mail / Invita�on

Trade Associa�on / Government Agency

Trade Publica�on / Magazine

Newspaper

Radio

Electronic Direct Mailer (EDM) / Email Blast

Internet / Social Media

Mobile Truck

Colleagues / Friends

SMS Broadcast / Blast

0% 5% 10% 15% 20% 25%

View / Analyse Alternative Products

32.7%

Evaluate Exhibition for Future Participation 1%

Industry & Product Updates

12.2%

Sourcing for New Products & Technologies

16.3%

Purpose of Visit

Evaluate Competitors’

Products 8.0%

Meet Existing Suppliers and Buyers

18.4%

Establishing New Distribution

Channels / Agents11.3%

TECHNICAL PRESENTATION

FOOD TRUCK SHOW

NATIONAL CHAMPIONSHIPS

The campaign deployed with the help of our media partners consisted of:

• Mobile Truck Advertisement from September 2017 - March 2018.• Flyers insertion in The Star reached out to 221,700 subscribers in selected areas.• Radio advertising in hitz.fm, Malaysia’s English No.1 Station reached out to 2 million listeners.• Radio advertising in Lite.fm: The choice of Malaysia’s most affluen; reached out to 1.6 million listeners.• Radio advertising in Mix.fm, Malaysia’s Best Variety station reached out to to 1.1 million listeners.• Radio advertising in My.fm, Malaysia’s No1 Chinese Station reached out to 2.54 million listeners.• Newspaper advertising in The Star sent to over 800,000 readers.• Newspaper advertising in Sin Chew Daily sent to over 352,000 readers.• Google Display Network (GDN) campaign, ran for 4 weeks with keywords and placement targeting and it created 174,596 impression and 1566 clicks. • Targeted Facebook advertising campaign, ran for 3 weeks in the lead up to the event with a reach in audience over 78,570 users.• Weekly electronic direct mailers (EDM) sent to 26,000 emails• 10,000 direct mail invitations sent to café owners, hotel owners, hypermarket / supermarket.• 1,200 road buntings placement around the city centre area• 15,000 copies of show preview distributed to Café Owners Alliance’s members outlet, government agencies, trade association, embassies & trade offices.

MARKETING CAMPAIGNS

Show Brochure Show Preview Road Bunting

Flyer Insertions

Mobile Truck

Google Display Network

MARKETING COLLATERAL

Invitation Cards

Social Media

MARKETING COLLATERAL

Electronic Direct Mailers (EDM)

MARKETING COLLATERAL

Sin Chew Daily

The Star

PRESS COVERAGE

PRESS COVERAGE

ONLINE